Target Affiliate Program Reviewed

The Target affiliate program offers you a great alternative to Amazon if you like offering a wide selection of competitively priced products on your website.  


Everybody loves Target.

I know I do, and have been shopping at Target for over four decades now. Way back then, it was named Dayton-Hudson.

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Target is presently the eighth largest retailer in the United States. Their eCommerce platform,, was originally a partnership with Amazon but have since ended that relationship to create their own online identity. 

Target approves affiliate marketers who run a family-friendly website and who follow the common sense rules set forth in the program. Affiliates can operate outside of the United States, as long as their content targets (no pun intended) the US market and Impact Radius serves.   

You may use text-links, widgets, banner ads and other creatives on your website. Target allows you to use images and content from their website to promote as long as all of the content used is attributed to their website using affiliate links.

How Does The Target Affiliate Program Work?

Target is partnered with the very reputable Impact Radius platform for tracking, reporting, creative delivery and payouts. Once you join their program, you’ll be allowed to earn commissions on sales you refer to using individually tracked links on your websites, emails and banner ads.

When someone clicks on one of your tracking links and visits, that visitor is credited to you for a 7 day ‘cookie’ period until they place an order. If and when an order is placed by one of your credited visitors within that time frame, you’ll receive a commission for the order. The amount of the commission is determined by product category and that schedule is posted a little further down this page.

By joining the Target Affiliate Program, you’ll be partnering with one of the most recognized and admired brands in the United States. Shoppers who visit find an enormous selection of products (over 1 million) at the low prices combined with exciting new promotions each and every week.

Plus, you may be surprised to learn that Target also offers popular services such as product subscriptions, wedding, baby and college registries gift cards and the Target REDcard which enables 5% off of purchases and free shipping every day.

Target always has something for everyone and their website is no different. Their instant brand recognition, regular discounts, and weekly affiliate newsletters will provide you the affiliate marketers with all of the tools you need to be a successful.

Target Affiliate Program Highlights

  • A weekly newsletter with updates on promotions, sales contests and other opportunities
  • A huge selection of products that are priced competitively low
  • Earn commissions up to 8% on several popular categories
  • Dedicated & professional affiliate program management
  • Cookie duration is 7 days

Target Affiliate Commission Rates:

Commissions earned through the Target affiliate program are divided by category (see chart below). It’s a volume based system that rewards those that sell the most goods each month with higher payouts.

The 4 categories are as follows:target affiliate program logo 2

  1. Home & Outdoor Living: Earn 5-8% commissions
  2. Apparel & Accessories: Earn 5-8% commissions
  3. Baby Gear & Furniture: Earn 3-5% commissions
  4. Health & Beauty: Earn a flat 1% commissions


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Pros & Cons Of The Target Affiliate Program


  • All The Creatives You Need: Banners, images, snippets and other tools you expect to find as an affiliate
  • Dedicated Support: Target has a management team dedicated to affiliates so you’ll get your questions answered promptly and professionally
  • Huge Product Selection: Target sells over a million different products and makes many of those available to you as an affiliate
  • Seven Day Tracking Cookies: You’ll get paid on the first order and any subsequent purchase made by that customer within seven days  
  • Rock Solid Reputation: Target is a trusted brand that consumers like doing business with


  • Only Four Product Categories: For the number of products they carry, you would expect they would broaden the category offerings
  • Relatively Low Commission Payouts: Compared to other high paying affiliate programs and networks on this website
  • Targets Only The US Market: You can be an affiliate outside of the US, but your website must cater to US buyers
  • You Need To Sell A Lot Of Products To High Commissions: To qualify for the highest payouts, you must do a lot of volume each month
How Does Target’s Affiliate Program Compare To Amazons?
Target Affiliate Program

Commissions: Volume-based ranging typically from 1%-8% depending upon category & product type

Cookies: 7 days

Product Selection: Four primary categories of products only

Audience: United States only. However, you may participate outside of U.S.A. if your website targets the U.S. market

Affiliate Program Management: Impact Radius

Amazon Associates Program

Commissions:  Volume-based ranging typically from 1%-8% (up to 10%) depending upon category/type/market

Cookies: 24 hours 

Product Selection: Literally millions of products to choose from

Audience: 11 different international storefronts: Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, United Kingdom & United States  

Affiliate Program Management: In-house

Target Affiliate Program Conclusion:

If you’re looking to boost your website’s credibility and provide yourself for a passive income selling quality products with a low refund rate, Target is a great choice. While you won’t get the vast product selection you’ll get with Amazon Associates, you will get great support, a generous 7 day cookie and all the creatives you need to help you succeed.

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me (Bill) at beachroulette @