Sephora Affiliate Program Reviewed 2025

Updated: January 10, 2025 Written by Bill Burniece

The Sephora affiliate program offers you the opportunity to make easy passive income on hot-selling beauty and personal care products.

In this Sephora affiliate program review, I’ll take an in-depth look at the benefits of this program and present them to you, so you can decide if it’s a good program for you to promote.

Here is my 23 step editorial review process.

As an affiliate for the Sephora platform, you can earn up to 10% commissions on sales by customers you refer to their website.

Sephora sells more than 13,000 top-quality products, making it one of the top beauty affiliate programs in the world to promote.

Sephora offers more than 200 high-end brands from iconic luxury brand names, to niche interest products, to their own line – the Sephora Collection.

Sephora Affiliate Program At A Glance

We’ll go in depth about this affiliate program below, but here is the summary:

  • Free To Join: Yes
  • Commission Rate: Earn up to 10%
  • Cookie Duration: 30 days
  • Payouts: Affiliates will be paid commissions monthly through the Rakuten affiliate network

Who Is Sephora?

Sephora operates more than 2,700 stores in 35 countries worldwide, with a growing base of 500+ stores across America, and a very robust ecommerce site that sells their merchandise online.

Since they got their start in 1998 in New York’s SoHo neighborhood, Sephora has been expanding their operation at a fast rate while leading in areas of diversity, inclusivity, and empowerment.

How About Pedigree?

Sephora is owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group.

Sephora was founded in France by Dominique Mandonnaud back in 1970.

Sephora has exclusive brands including Rare Beauty by Selena Gomez and Fenty Beauty by Rihanna.

Sephora At Kohl’s.

If you have a Kohl’s store in your town, you have probably noticed Sephora branding in and on the outside of the building.

This new long-term partnership between one of the largest retail stores and the leading global specialty beauty retailer is a monster.

The Kohl’s collaboration also spells the end of Sephora’s partnership with JCPennys.

Impressive Awards.

In addition to these high-end partnerships, Sephora has been recognized by Forbes as one of America’s Best Employers four years in a row (2018-2021).

Three of those years, from 2019-2021, Sephora scored 100% on the Human Rights Campaign’s Corporate Quality Index, the national benchmarking tool on corporate policies and practices pertinent to LGBTQ+ employees.

What Is The Sephora Affiliate Program?

The Sephora affiliate program allows digital marketers including bloggers, reviewers, influencers, and other website publishers to make income be referring customers directly to the Sephora website platform.

How It Works:

  1. As an affiliate your job is to promote Sephora products on your website, social platforms, or on other channels using your unique affiliate link
  2. When a potential customer clicks on your links you are credited as the referring affiliate
  3. When the customer orders merchandise from Sephora you will earn up to 10% commissions
  4. Tracking cookies last one day (24 hours)

The Benefits Of Being A Sephora Affiliate:

  • Earn commission on all of their products, without any brand restrictions
  • Every order includes free shipping over $50 & free samples
  • You’ll get exclusive newsletters and product sneak peeks before anyone else
  • Sephora will providey you with exciting promotions, banners, and creative to use
  • You’ll receive affiliate-only special offers and promotions
  • The Sephora review program is free to join

Sephora Affiliate Program Sign-Up

Signing up for the Sephora affiliate marketing program is simple.

Sephora is partnered with the Rakuten affiliate network who administers the program.

Here are the steps:

  1. Click here to land on the Sephora affiliate program information page
  2. On that page click the blue link towards the bottom of the page
  3. If you are already signed up with Rakuten, just sign in then look for the Sephora application to apply
  4. If you are new to Rakuten, simple complete the application form. It’s free to join Rakuten too

How To Get Approved As A Sephora Affiliate

Does Sephora approve everyone as an affiliate?

No. Their approval process is not complicated but there are some things they are looking for to make sure you are a good fit for them and vice versa.

  • You need to have a functioning website with content that is related to either beauty, fashion, or lifestyle. If your website is primarily about soccer or farming, it may not make the cut
  • It helps to demonstrate that your website is getting some traffic from an audience that would be interested in Sephora products
  • After submitting your application, Sephora will review your website and may contact you for further information before approving your affiliate status

How Much Does Sephora Pay Affiliates?

Sephora affiliates earn commissions between 5-10% every time a customer buys a Sephora product through their affiliate link.

Affiliate payments are made monthly as soon as you meet the $50 threshold. If you fall short your commissions will roll forward to the next month.

What Products Can You Promote?

Sephora affiliates can earn revenue by promoting more than 13,000 top-quality products represented by over 200 of the most coveted brands.

Some of the most popular product categories include makeup, skin care, bath & body, fragrance, hair, tools & brushes, and gift packages.

You can also promote Sephora products by brand, price, and size.

13 Creative Ways To Promote Sephora Products Online

  1. Create A Beauty Website Or Blog: Then create or share content tailored to a specific topic, like cruelty-free beauty, beginner makeup tips, or skincare for mature skin. You can plug-in your affiliate links for product recommendations matched to your tips
  2. Create Beauty Tutorials: Create video or blog tutorials using Sephora products. Or you can share other people’s tutorials as long as you give them credit. Include your affiliate links in the description or blog post to make it easy for your audience to buy these products. Focus on trending topics like “Winter Skincare Routines” or “Best Sephora Products For Tweens.”
  3. Write A Comparison Series: Compare Sephora products to competitors products or drugstore alternatives. Write articles or make videos showing why Sephora’s offerings are superior and link to them.
  4. Use Automation Tools To Create Content: All of Sephora’s top performing affiliate marketers use automation tools to save time and effort. If you are not using these tools, you are working too hard.
  5. Host Product Giveaways: Organize a giveaway featuring Sephora products. Require participants to sign up using your affiliate link. Promote your giveaway on social media, newsletters, and partner channels.
  6. Leverage Social Media Platforms: Use Pinterest, Instagram, Facebook, or TikTok stories to demonstrate Sephora products. Add a “swipe-up” link to your affiliate products (if allowed on the platform).
  7. Promote Seasonal Shopping Guides: Create gift guides for special occasions like Christmas, birthdays, and weddings. Come up with creative titles such as: “Top 10 Sephora Products for Valentine’s Day” or “Holiday Beauty Secrets.”
  8. Reach Out To Influencers: Form friendships and partner with influencers who align with your audience. This is a great way to open up your sales to new markets and customers while gaining fast credibility.
  9. Build An Email List: Get an email autoresponder and create or buy a lead magnet to attract people to join your list. They offer them exclusive content such as special tips, hacks, or tutorials featuring Sephora products. Include coupons and limited-time deals.
  10. Host Live Product Demonstrations: Go live on platforms like Instagram, TikTok, or YouTube showcasing Sephora products. Include real-time affiliate links in your stream description to generate instant sales. If you’re not comfortable going live, record a presentation then post it to be played on-demand.
  11. Write Honest Product Reviews: Publish detailed reviews of Sephora products, including both the good and the bad. Build trust by offering honesty and transparency and never promote a Sephora product you don’t like or believe in.
  12. Go The Extra Mile: Do what your competitors refuse to do for their customers. Make yourself available to them personally to answer any beauty product questions they might have. Become the go-to person for everything Sephora-related.
  13. Always Take Care Of Your Sephora Buyers: If you ever lose your customers trust, you’ll tarnish your reputation and they’ll look to buy elsewhere

How To Make $1,500 Per Month With Sephora

Let me start by telling you that making $1,500+ per month by promoting a single affiliate program is not easy.

It takes time and consistent effort to scale your business to monthly four-figure levels.

With Sephora, you will have unlimited earning potential and no brand restrictions to stop you.

The key to making at least $1,500 per month as an affiliate for Sephora is to focus on promoting the higher ticket items they offer.

And they have plenty of high ticket beauty products to choose from in the areas of makeup, skincare, fragrance, hair care, tools & brushes, bath & body, and more:

fenty beauty by rihanna image
La Mer 2 image
La Mer image
Dior image

10 Reasons Why You Should Starting Promoting The Sephora Affiliate Program

  1. Online shoppers love Sephora and will buy from them whether you refer them or not. So why not collect easy online commissions there for the taking?
  2. They have a giant selection (13,000+) beauty products that you can promote.
  3. Sephora’s reputation is solid and that credibility increases your conversion rates
  4. Earn a generous commission rate of up to 10% for each referral
  5. You’ll get some eye-catching marketing creatives that make selling easy
  6. The affiliate dashboard gives you all of the data you need to dial-in your sales campaigns to increase your earnings
  7. Sephora has excellent affiliate support so you don’t have to wait days to get assistance
  8. They always pay their affiliates on time
  9. The Sephora affiliate program is free to join
  10. Affiliate newsletters to keep you update on new products including sneak-peek stuff

Pros & Cons

Pros:

  • Solid commission rate of up to 10% per sale
  • The program is free to join (thru Rakuten)
  • Tens of thousands of products to sell
  • No annoying product restrictions
  • Free shipping for orders over $50
  • Free samples for buyers

Cons:

  • You do need a website to promote from
  • Super-short cookie window of only 24 hours
  • There is a $50 threshold (minimum) to get paid
  • Payments go out monthly instead of weekly

Conclusion

The Sephora affiliate program offers you the chance to partner with the largest and most diverse selection of beauty products on the internet.

From iconic luxury brand names, to niche interest products, to their in-house Sephora Collection, there is something for everyone at Sephora.com.

By joining their affiliate program you can earn up to 10% commissions promoting more than 200 high-end brands and more than 13,000 top-quality products.

Sephora Affiliate Marketing Q&A

Q: Does Sephora have an affiliate program?
A: Yes. The Sephora affiliate program pays up to 10% on referred sales on more than 13,000 products in their store.

Sephora affiliate program review image

Q: How does the affiliate program with Sephora work?
A: You simply refer people to Sephora’s website through your unique affiliate link, and if your visitor makes a purchase within 24 hours, you will earn a commission on that sale.

Q: Do I have any responsibilities by promoting the Sephora affiliate program?
A: Yes. Like all affiliate programs, there are rules you must follow in order to promote them and stay within their rules.

Q: Does the Sephora affiliate program pay competitive commissions?
A: Yes. The commission rate of 8-10% on all products is one of the highest in the fashion and beauty vertical. And there are no volume caps on your production.

Q: Are there any cool benefits available to Sephora affiliates?
A: Yes. Affiliates receive free shipping on all of their orders over $50. They also receive special offers and promotions for affiliates only. Plus they get a newsletter that reveals sneak peeks of new products and promotions.

Alternatives To The Sephora Affiliate Program

Ulta Beauty sells health and beauty products including some of the most popular brands. 

The Nike Affiliate Program NZ has mostly sports-related shoes, clothing, and sporting accessories.

Similar to Nike, the Adidas Affiliate Program has quality sports shoes and accessories you can promote.

The Target Affiliate Programs allows you to promote fashion items and a ton of other products.

Other related affiliate programs:

SHEIN Affiliate

Wayfair Affiliate

 

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me bill@highpayingaffiliateprograms.com