LEGO Affiliate Program Reviewed 2025
Updated: February 24, 2025 Written by Bill Burniece
LEGO is a fun company.
When you were a child, chances are that you either had LEGO toys of your own or played with them at a friends house.
LEGO makes a line of hard-plastic colored toys in the shape of bricks, gears, and mini-figures that allows kids to build cool structures and models.
LEGO is an iconic brand that is recognized all over the world.
Lego Affiliate Program At A Glance
We’ll go in depth about the Lego affiliate program below, but here is the summary:
- Free To Join: Yes
- Commission Rate: 3%
- Cookie Duration: 7 days
- Payouts: Affiliates will be paid commissions monthly ($50 threshold)
Key Takeaways
- LEGO is an easy company to promote since they have products that people love to buy
- Their themed sets are really hot sellers and are often collectible
- It’s unlikely you will get rich promoting LEGO as an affiliate. The commission rate is very low compared to alternatives
LEGO History
Table of Contents
- LEGO Affiliate Program Reviewed 2025
- Lego Affiliate Program At A Glance
- Key Takeaways
- LEGO History
- What Does LEGO Do?
- LEGO Affiliate Program Benefits
- Pros And Cons
- How Does LEGO’s Affiliate Program Compare To Amazon Associates?
- LEGO Affiliate Program
- Amazon Associates Program
- How To Join The LEGO Affiliate Program
- How Much Money Can You Make As An Affiliate?
- 11 Creative Ways To Promote LEGO Products Online
- How To Optimize Your Affiliate Performance
- LEGO Sets And Hot-Selling Products
- Flowers
- Minecraft
- Titanic
- Bonsai Tree
- LEGO Optimus Prime
- Death Star
- Batman
- Millennium Falcon
- Fun Facts About LEGO
- LEGO Products You Didn’t Know Existed
- Conclusion
- Q&A
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”.
In 2022, the brand alone was valued in excess of $5.4 billion.
In this LEGO affiliate program review, I’ll take an in-depth look at the features this platform gives you so you can decide if it’s a good choice for you to promote online.
Oh, by the way are you new to affiliate marketing?
Affiliate marketing allows you to promote LEGO products for a share of the profits when a sale is attributed to you.
They take care of all of the product fulfillment, delivery, and customer service.
All you do as an affiliate for them is sell, then collect your commissions.
This affiliate program pays commissions of 3% per sale.
What Does LEGO Do?
I grew up surrounded by LEGO toys and chances are good that you did too.
LEGO makes colorful interlocking plastic bricks that are used to make buildings, structures, characters, and more. The only limits are you imagination.
The LEGO Group has also built several amusement parks, called LEGOLand, around the globe.
LEGO Affiliate Program Benefits
- Earn 3% commissions on all valid referred sales
- 7 day cookie for US & Canada, 30 day cookie for the UK
- Affiliates get access to exclusive newsletters, product, and promotional updates
- An easy-to-read affiliate dashboard to track all the date you need to succeed
Pros And Cons
Pros:
- Free To Join: And getting started with the LEGO program is easy via the Rakuten network
- Creatives And Sales Tools: Banners, images, snippets and other tools you like to find as an affiliate
- Dedicated Support: You’ll have access to a knowledgable management team dedicated to affiliates to get your questions answered fast
- Hot Selling Products: They sell a large variety of fun products that kids and parents love
- 7-30 Day Tracking Cookies: You’ll be credited for referred sales on visits to the LEGO website for any orders placed by that customer within 7-30 days
- Solid Global Reputation: They have a trusted brand that consumers love doing business with
- Sales And Exclusive Products: Both are available to help you sell more and earn highet commissions
Cons:
- Relatively Low Commission Rate: Three percent is not a very attractive earnings rate. Hopefully they will increase this down the road
- The Program Is Not Open To All Countries: If you are outside of North America or the UK you might not be able to promote LEGO as an affiliate
How Does LEGO’s Affiliate Program Compare To Amazon Associates?
LEGO Affiliate Program
Commission Rates: Earn 3% commissions on all valid referred sales
Cookies: 7-30 days
Product Selection: Promote thousands of LEGO toys and merchandise
Audience: Global
Program Management: Rakuten
Amazon Associates Program
Commission Rates: Volume-based ranging typically from 1%-8% (up to 10%) depending upon category, type, and market
Cookies: 24 hours
Product Selection: Literally millions of products to choose from
Audience: 11 different international storefronts: Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, United Kingdom & United States
Program Management: Amazon Associates (in-house)
How To Join The LEGO Affiliate Program
It’s really easy to join their affiliate program.
- First, click on the red button below
- From there you will see another button on the LEGO affiliate program page you land on. It is grey (at the time of this writing) and says ‘Sign up’
- You will be sent to the signup page with the LinkShare (Rakuten) affiliate network. If you are already signed up with that network you just have to log in and apply to LEGO. If you are new to the network you just have to sign up for a free account first
Once you successfully join their program, you’ll be allowed to earn commissions on sales you refer to LEGO using individually tracked links on your websites, emails, and banner ads.
When someone clicks on one of your tracking links and visits LEGO, that visitor is credited to you for a 7 day (US & Canada) or 30 day (UK) ‘cookie’ period ( until they place an order. If and when an order is placed by one of your credited visitors within that time frame, you’ll receive a commission for the order.
By joining this program, you’ll be partnering with one of the most recognized and fun brands in the world.
How Much Money Can You Make As An Affiliate?
There are no limitations on the amount of money you can earn as an affiliate with LEGO.
To make maximum profits, it’s beneficial to know the best products to promote that would be appealing to your audience.
What makes affiliate marketing great is that there is literally no cap on the amount of money you can make. It is a performance-based model
Some of the highest performing affiliate marketers, that promote LEGO and other brands online, make millions of dollars each year.
11 Creative Ways To Promote LEGO Products Online
There are several effective ways to promote LEGO affiliate products online.
- Create A LEGO-Themed Website: Create written and video content on LEGO products and the fun history of the company. Write an ongoing blog series with stories about LEGO, such as “Best LEGO Sets For Beginners” or “World’s Best LEGO Creations” or “Top LEGO Sets For STEM Learning.” Insert your affiliate links naturally in the post. Write honest product reviews and include both pros and cons to gain the trust of your audience. Optimize your content for the search engines with targeted keywords to attract organic traffic via SEO
- Create Fun LEGO Build Challenges: Host monthly building challenges and encourage followers to purchase specific LEGO sets using your affiliate link to participate. Feature the best builds and reward prizes to the winners
- Make And Share Social Media And Video Content: Create and share YouTube LEGO Reviews and Speed Builds, Record videos of product unboxings, speed builds, and set reviews
- Use Instagram Reels & TikTok Shorts: Show time-lapse builds, LEGO hacks, or creative builds that you do yourself, with links in your bio and captions to drive affiliate sales. Create comparison content highlighting similar LEGO sets (e.g., “LEGO Millennium Falcon vs. LEGO Star Destroyer”)
- Create Pinterest Boards With Buy Links: This visual platform is a perfect fit for LEGO posts. Make Pinterest boards featuring LEGO set recommendations for different interests
- Get Active In Facebook Groups And Reddit Communities: There are many online community groups full of LEGO fans. Share LEGO deals, discounts, or exclusive finds in LEGO fan communities. Don’t directly sell in these communities since it is highly frowned upon. Instead, get people to like you and want to visit your site to learn more about you and your LEGO content
- Create Holiday And Special Occasion LEGO Guides: Publish buying guides for holidays like Christmas, birthdays, or movie-themed relevant sets
- Implement Email Marketing: Get an autoresponder and offer a lead magnet to start building your list. Send out LEGO discount alerts and exclusive LEGO deals. Become the go-to person in your niche
- Use Engagement And Interactive Promotions: Create LEGO Giveaway Contests where you run contests where participants enter by purchasing LEGO sets using your affiliate link and sharing their builds
- Pursue Collaborations And Partnerships: Partner with LEGO Influencers or team up with LEGO bloggers, YouTubers, or Instagrammers to cross-promote content and share your affiliate links (where allowed)
- Use Pay-Per-Click (PPC) Advertising: Use paid advertising platforms like Google, Bing. or FaceBook Ads to target specific keywords related to LEGO products. Create compelling ads and landing pages that motivate visitors buy through your links.
One final point is that it helps to use a diversified strategy that combines several of these tactics to effectively promote LEGO affiliate products online.
How To Optimize Your Affiliate Performance
LEGO provides their affiliates with promotional materials including image banner and text-based ads.
Their affiliate dashboard displays your performance metrics that allows you to determine which elements of your campaigns are paying off and which aren’t.
By making informed decisions based on this data, you will be able to dial-in your campaigns to deliver higher conversions and of course – profits.
LEGO Sets And Hot-Selling Products
The LEGO products are as diverse as they come.
You can shop LEGO products by theme, age, price range, type, interests, exclusives, sale items and more.
Here are a few of the hottest-selling LEGO products available today:
Flowers
LEGO Flowers are an artificial bouquet created from over 17 unusual new elements with realistic petal shapes & colors
Minecraft
The LEGO Minecraft sets allows players to build some really cool Minecraft assets
Titanic
The LEGO Titanic is a really popular LEGO model that creates a cool conversation piece
Bonsai Tree
The LEGO Bonsai Tree represents the traditional symbol of balance and harmony that allows you to calm your mind
LEGO Optimus Prime
The Optimus Prime allows you to bring the leader of the Autobots to life like never possible before
Death Star
The LEGO Death Star model is a great challenge for LEGO fans and Star Wars lovers
Batman
The LEGO Batman set lets young people build Batman figures and other GOTHAM CITY props
Millennium Falcon
LEGO Millennium Falcon is the most famous starships in the universe and Star Wars fans will love building it
Fun Facts About LEGO
10 Fun Facts About LEGO:
- The LEGO name is made from the first two letters of the Danish words LEG GODT, meaning “play well.”
- The LEGO Group patented their iconic bricks with the familiar tubes inside and studs on top on January 28, 1958.
All 2×4 LEGO bricks manufactured since have been produced to the exact same measurements as this patent. - LEGO DUPLO bricks are eight times the size of original LEGO bricks—yet they both connect to each other.
- On average, every person on Earth owns 86 LEGO bricks.
- In 2012, 45.7 billion of their bricks were produced at a rate of 5.2 million per hour.
- Two eight-stud LEGO bricks (2×4) can be combined in 24 different ways and three eight-stud LEGO bricks can be
combined in 1,060 ways. Six eight-stud LEGO bricks can be combined 915,103,765 different ways. - The LEGO Group is one of the world’s largest tire manufacturers, creating tires for use on the vehicles in its sets.
- Laid end to end, the number of LEGO bricks sold in 2012 would stretch around the world more than 18 times.
- To reach the moon you would need to build a column of approximately 40 billion LEGO bricks.
- LEGO Architecture offers more than 10 kits, including the Flatiron Building, Lincoln Memorial, Trevi Fountain and the Louvre.*
LEGO Products You Didn’t Know Existed
Conclusion
If you’re looking to boost your website’s credibility and provide yourself for a passive income selling quality products with a low refund rate, LEGO is a great choice.
While you won’t get the vast product selection you’ll get with Amazon Associates, you will get great support and all the creatives you need to help you succeed.
Is the LEGO affiliate program legit?
Completely legit. However, because of their low commission rate of 3% you won’t get rich promoting this program exclusively.
Q&A
Does LEGO have an affiliate program?
Yes, they do. You can sign up today and start making money referring buyers to LEGO.
Where can I join the LEGO Affiliate Marketing Program?
Just visit the LEGO affiliate program page here to get all of the details including how to get started.
How does their affiliate program work?
When someone clicks on one of your tracking links and visits LEGO’s website, that visitor is credited to you for a 7-30 day ‘cookie’ period until they place an order.
If and when an order is placed by one of your credited visitors within that time frame, you earn a commission for the order.
Commissions for sales are 3%.
If you have any questions please contact me bill@highpayingaffiliateprograms.com
