How To Build An Email List And Why It’s So Important
In my opinion affiliate marketing is the greatest job in the world. It’s one of the fastest ways to make a high income online, in a relatively short amount of time, and with little risk or expense. You get to work when you want to and from where you want to.
Since you’re selling somebody else’s products and services there is no order fulfillment or customer service involved which in my experience (with my other business) are the two biggest headaches.
Which Online Marketing Model?
There are ways to make money online without a website but I definitely recommend the tried-and-true model where you make your own website. You can start your own affiliate website in three simple steps, with little expense, and without any experience. It’s so easy. In fact, as proof I built 100% of this site by myself without any experience whatsoever.
But there are some fundamental flaws with the affiliate marketing model mostly because so many key factors that you work on are ultimately out of your control including:
- JV Partners
- Social Media Platforms
All of these things come and go and can disappear literally overnight. The more you rely on these things the more volatile your internet business really is. That’s where email marketing comes in. Email marketing to your own private list of fans, customers, and followers will always be 100% under your own control. In fact, your list is the one asset that nobody can take away from you.
Jeff Walker explains:
The Money Is In The List
I’m sure you’ve heard it before many many times but it’s true. If you have something to sell your list will bring you more income than any other single method. Not only is your list the most important asset you have but it can come with you. What I mean by that is if you have a website on your chosen topic that dies for whatever reason your list will be unaffected by it. You can simply start a new site and move all your peeps over to the new site with one email notification. It sure beats starting all over again.
Your list is the most effective way to communicate and engage your audience with information, offers, news, tutorials, and joint ventures. They subscribed to your list to hear what you had to say so they’re interested in not only what you’re doing and what you think they should be doing too. They’re fans.
How Much Is Your List Worth?
I don’t have any quantitative data to back this up but many list building experts believe that on average each subscriber on your list is worth $1 per month in income potential. This may or may not be true, and I’m sure the value swings wildly from niche to niche, but there’s no denying the fact that a subscriber who likes and trusts you is more likely to buy from you. That’s just common sense.
If you’re just getting started in affiliate marketing don’t be intimidated by the seemingly daunting task of getting started with list building. All lists, regardless of size, were created one email address at at time. One of the best ways to learn list building is to select a few affiliate marketers that you know and like and simply subscribe to their lists. You’ll quickly grasp what it’s all about.
List building and email marketing is so critical to your long term success in internet marketing that I’ve broken it into a four step process for you below.
Tips To Keep Your List Happy And Engaged:
Always provide value. In fact, you should give more value to them for free than anything you’re asking from them in return. (i.e sales).
Infuse your personality into each email.
Remember each name on your list represents a real person so be conversational to create real human connections.
Keep it real.
- Segment your list by topic or interest. This is a little bit more advanced but most email providers will give you the ability to do this. Nothing increases engagement more than laser targeted messages will
- Ask for feedback and promptly return all messages personally
- Always make sure your list knows that they can simply opt-out any time they want and make sure you let them know how to do so
The bottom line in email marketing is this… be a giver first.
As an email marketer you have to be very careful not to piss off your list. The most common complaint from email recipients is being sent too many emails each week. I’ve been guilty of this myself.
Sending too many emails to your list makes your flock feel like you’re spamming them and they will either ignore future emails or unsubscribe from your list. (or both).
You will get unsubscribes every single day since it’s part of the business model. In fact, a certain percentage of subscribers only want your lead magnet and will never open another email from you once they get it.
And if you are not getting daily unsubscribes you’re not doing enough selling and need to push a little harder.
Top 5 Email Marketing Mistakes
While it is certainly true that we live in the age of social media where messages are reaching us faster than ever, email is still very much alive and well, especially in the world of online business.
According to the research done by Mailgen, as much as 54% of all digital marketers consider it an essential tool in their arsenal. Also, when it comes to generating leads, it is still the king, because 89% of all marketers use it for that very same purpose. However, despite being familiar with email for a long time, digital marketers still make the occasional email blunder.
According to SuperiorPapers marketer Oliver Mitchell, apart from grammar and spelling errors, the top 5 email marketing mistakes are:
1. Failure to Use Responsive Design
Providing content that looks good is just as essential as making it useful and helpful. Also, the design itself needs to be functional, so that it guides the user from the beginning of the article to the call to action button, without too many unnecessary distractions. But, a lot marketers base their design on how it will look on large desktop screens, or screens of their laptops. Turns out that almost 70% of users check their email using their smartphones, which means that should focus on how your email design will look on smaller portable devices.
2. Not Segmenting Your Email List Properly
People are looking for a more personal experience when looking to purchase a product or a service. They want to feel as if it was made specifically for them. This means you need to make custom emails that will address their needs and pain points. Of course, you probably don’t have the time to create a bespoke email for every single one of your potential customers, but you can divide your email list into several groups, each with its own specific needs. For this, you will need to take at look at analytics data, as well as current trends, and user profiles to be able to create a perfect email pitch.
3. Being Too Promotional
As mentioned in the paragraph above, today’s audiences are very shopping-savvy, which means you will have a hard time winning them over with generic adverts. They don’t care about your company or your product. What they care about is how it will benefit them, how it will make their life better. If you are selling something, you should promote it by all means, but try and shift the accent towards all the user benefits your product can provide. Instead of basing your ads on just facts, try approaching thing from a more emotional angle.
4. Your Email Subject Is Not Clear Enough
People process a ton of information on a daily basis, especially online, which means you only have so much time to grab their attention. If your email message is too lengthy or if your subject line is unclear, they aren’t likely to read through the entire message. This is why it’s essential to craft a subject line that will capture their attention right from the get-go. It should include your topic. Is it a promotion or a special discount? Then say so. Let them know what it is that you have to offer them.
5. Not Monitoring the Results Of Your Campaigns
If you are not tracking the results of your campaign, you will not be able to know which elements of it have worked, and which haven’t, meaning that you won’t be able to improve upon them the next time around. Apart from that, you should also develop a mechanism through which you can follow up with your audience. For example, if they have subscribed for a free trial of one of your products, you should make sure to contact them after the trial period has ended in order to remind them about your product, so that some of them actually end up buying it.
While email marketing is incredibly effective, most marketers still haven’t figured out how to use it their best advantage. For starters, don’t make mistakes like the ones listed in this article and take it from there. Good luck!
Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Check her BestWritingClues. Find her on Twitter and Facebook.
Table of Contents
- How To Build An Email List And Why It’s So Important
- How To Build Your Own Email Marketing List In Four Simple Steps:
- Step 1: List Building Software
- Step 2 – The Ethical Bribe:
- Step 3 – Opt-In Forms
- Step 4: Follow-Up Messages
- Tips To Keep Your List Happy And Engaged:
- Top 5 Email Marketing Mistakes
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