Why List Building Should Be Your #1 Priority
In my opinion affiliate marketing is the greatest job in the world. It’s one of the fastest ways to make a high income online, in a relatively short amount of time, and with little risk or expense. You get to work when you want to and from where you want to.
Since you’re selling somebody else’s products and services there is no order fulfillment or customer service involved which in my experience (with my other business) are the two biggest headaches.
Which Online Marketing Model?
There are ways to make money online without a website but I definitely recommend the tried-and-true model where you make your own website. You can start your own affiliate website in three simple steps, with little expense, and without any experience. It’s so easy. In fact, as proof I built 100% of this site by myself without any experience whatsoever.
But there are some fundamental flaws with the affiliate marketing model mostly because so many key factors that you work on are ultimately out of your control including:
- JV Partners
- Social Media Platforms
All of these things come and go and can disappear literally overnight. The more you rely on these things the more volatile your internet business really is. That’s where email marketing comes in. Email marketing to your own private list of fans, customers, and followers will always be 100% under your own control. In fact, your list is the one asset that nobody can take away from you.
Jeff Walker explains:
The Money Is In The List
I’m sure you’ve heard it before many many times but it’s true. If you have something to sell your list will bring you more income than any other single method. Not only is your list the most important asset you have but it can come with you. What I mean by that is if you have a website on your chosen topic that dies for whatever reason your list will be unaffected by it. You can simply start a new site and move all your peeps over to the new site with one email notification. It sure beats starting all over again.
Your list is the most effective way to communicate and engage your audience with information, offers, news, tutorials, and joint ventures. They subscribed to your list to hear what you had to say so they’re interested in not only what you’re doing and what you think they should be doing too. They’re fans.
How Much Is Your List Worth?
I don’t have any quantitative data to back this up but many list building experts believe that on average each subscriber on your list is worth $1 per month in income potential. This may or may not be true, and I’m sure the value swings wildly from niche to niche, but there’s no denying the fact that a subscriber who likes and trusts you is more likely to buy from you. That’s just common sense.
If you’re just getting started in affiliate marketing don’t be intimidated by the seemingly daunting task of getting started with list building. All lists, regardless of size, were created one email address at at time. One of the best ways to learn list building is to select a few affiliate marketers that you know and like and simply subscribe to their lists. You’ll quickly grasp what it’s all about.
List building and email marketing is so critical to your long term success in internet marketing that I’ve broken it into a four step process for you below.
Bonus Content: How to Quickly And Easily Grow Your Email Subscriber List
Growing your email list organically can be a difficult task. The first step is to start getting people on your list. In order to attract more subscribers, you need to make sure you offer plenty of opportunities to sign up. That doesn’t mean you litter your site with endless signup boxes either.
Here are a few tips on what you should do:
- Use Lookalike Audiences on Facebook to identify and reach people similar to your current subscribers
- Expand your reach into other social media platforms as well and provide good content up-front
- Give your audience several different ways to give you their email address
- Put together or buy a strong lead magnet to sweeten the pot for on-the-fencers
- Deals, discounts, contests, upgrades, and other incentives are just a few ways to make your email list even more appealing
Learn more about how to grow your email subscriber base in the infographic below.