Choosing Affiliate Programs To Promote 2024

That will meet the needs of your audience and convert into profits.

Updated: January 27, 2024 by Bill Burniece

Choosing the best affiliate programs to promote to your audience is important.

On this page, I will share with you a list of ten things to look for when making those choices.

The most important element of choosing the right affiliate programs to promote will come from the response of your audience.

You must track and test the conversion rates of each offer to determine the winners and help you decide what other offers make sense.

How To Choose The Best Affiliate Programs To Promote

On this page, we’ll look at affiliate programs and how to pick the right ones to promote

  • I’ll share with you ten tips to choosing the right affiliate programs to promote
  • I’ll also guide you to the 1,200+ affiliate programs listed on this site – categorized by vertical
  • This page is Step 5 in my free affiliate marketing training series. You’ll find the hub page that lists all of the steps and links located here

10 Tips For Choosing Affiliate Programs

1. Relevance To Your Audience

Make sure the affiliate products and services are highly relevant to your audience’s interests and needs.

If you’re not sure what they’re interested in, just ask them. There are plenty of free survey tools you can use on your website, social media channels, or email.

You should also test and track every offer to learn what types of offers have the highest conversion rates. 

2. Brand Reputation

Never promote products that are produced by companies that have a poor reputation.

Align yourself with brands that have a solid reputation and good customer service.

Working with reputable companies builds your own brand’s trustworthiness.

If you promote sub-par products you will quickly lose the trust of your audience. And once you lose trust, it’s very difficult to get it back.

3. Quality Of The Product Or Service

Beyond brand reputation, consider the products and services offered.

Good companies can offer poor products among their good ones.

Only promote products and services that you believe in and that have a good reputation.

If you have first hand experience using the products, it helps your credibility. 

If you haven’t used the product before, you’ll have to rely on third-party reviews.

4. Commission Rates

Look for programs that offer high commission rates.

Does the program pay you for only your production? Or do they also pay you more for referring other producing affiliates? (This is called a tiered affiliate program). 

It takes the same amount of effort to promote a product that pays you $100 than it does one that only pays you $25.

But it’s not just about high commission rates

Test and track your conversion rates to determine which offers give you the highest ROI and profits.

5. Cookie Duration

Cookie duration is often overlooked, but shouldn’t be.

The longer the cookie, the more time you have to earn a commission after a user clicks your affiliate link the first time.

6. Affiliate Support

Choose programs that offer good communication and solid marketing support.

One way to test their communication is to submit a ticket or send them an email to check response time and knowledge. 

It’s also nice to have tools provided like banners, promotional content, and other stuff you can use.

7. Payment Terms & Methods

Commission rates are important but so are the payment terms.

  • When do you get paid?
  • How do you get paid?
  • How are refunds and clawbacks handled?

8. Conversion Rates

Most affiliate programs don’t share conversion data so you must test and track to determine your own.

If you don’t know your numbers, you don’t know your business.

9. Affiliate Program Competition

Is the market already saturated by other marketers promoting the offers you are interested in?

Can you stand out among the competition to make sure you get your share of sales?

10. Read The Program Fine Print

Every affiliate program will have the terms and conditions posted on the host website.

You don’t have to go over them like an attorney but it helps to browse them and make sure there’s nothing crazy or disqualifying in them.

Now that you know what to look for in affiliate programs, it’s time to make some choices.

Below are 12 affiliate program categories that will link you to more than 1,200 affiliate programs in over 100 sub-categories.

Affiliate Programs Listed By Category

Search Over 1,200 High Ticket Affiliate Marketing Programs On This Site:

Tech Affiliate Programs

Money Affiliate Programs

Health Affiliate Programs

Marketing Affiliate Programs

Investment Affiliate Programs

Home Affiliate Programs

Misc. Affiliate Programs

Business Affiliate Programs

Two Tier Affiliate Programs

Relations Affiliate Programs

Entertain Affiliate Programs

Travel Affiliate Programs

Let’s Wrap It Up

I hope you enjoyed this lesson on how to choose affiliate programs.

This is Step 5 in my free affiliate marketing training series.

You can find the hub page that lists all of the steps and links right here.

If you have any questions about the best niches for affiliate marketing please let me know.

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me