Clickadu Review 2024

The affiliate marketing world is really huge.

More and more new companies are contributing to its growth and development, and a newbie media buyer can easily get lost among a sheer number of affiliate networks and programs, CPA networks, performance marketing agencies and advertising networks.

Today we will speak about the last ones as they are rather important in the chain of online affiliate marketing because they connect advertisers and publishers on one platform and make both groups happy with profits.

Ad networks buy traffic from placements all over the world and sell it to advertisers and networks according with their targeting settings and bids.

Everything is done through the ad network’s server with its tracking pixel to understand the number of conversions and amount of money earned.

So, let’s get deeper into the 4Q model offered by Clickadu Ad Network, the guys with not only a due expertise but also a good sense of humor:

• Quantity
• Quality
• Qualification
• Questions cleared

1. Quantity

The larger the network, the more traffic and campaigns it has, the more chances for you to monetize all your ad space or reach the relevant audience.

The size of the ad network is always a point. If you are choosing a traffic source for longer cooperation, have a look at their statistic reports or ask for such data.

There must be a consistent dynamic growth over the time.

The more traffic your ad network can deliver from quality websites, the more conversions and money you’ll get.

Clickadu Statistics:

• 6B+ impressions daily from all over the world
• 4.5M daily conversions
• 8K active users
• 60K+ active ad campaigns and 7,000 active advertisers
• 22 verticals
• 150+ GEOs

Speaking about quantity we have to mention targeting options.

Almost every advertising network has a common list of targeting options available.

There’s nothing new about it, but GEO targeting is the first thing you should think over before launching a campaign.

An average traffic cost depends on it, and so does a successful traffic conversion. Make sure the product you promote is highly demanded in the country you’d like to select.

Some advertising networks allow you to use more precise GEO targeting, such as area or city targeting.

With Clickadu it’s possible to choose from the following options: Geo, Operating System and its version, Device Types, Connection Type, Mobile Carrier, Browser and its language, IP Zones, Individual Zones, Time Schedule, IP and Frequency Capping, Delivery Method, Black- and Whitelists.

2. Quality

Quantity is nothing without quality.

The ad network may bring you thousands of hits and conversions, but if you see a poor CTR or little money on your account that means you are getting bots or fraud traffic.

It’s not necessarily the fault of the traffic source, even though it has anti-bot and fraud filtering tools integrated.

Shit happens, and sometimes one or another publisher turns out to be a cheater who violates the policy of the network.

Normally the system detects him automatically and excludes his placement, however it still takes time and money.

While advertisers are interested in a high quality and unique traffic, publishers would want clean feed which means traffic without viruses.

Malware is always a challenge for ad networks, because virus technologies never wait to progress. Some advertisers play bad games, trying to make a fortune on cheating.

However, this is under control too, as well as protection of personal data, transactions and products.

Max Baldwin, Head of IT Department at Clickadu, says that the Clickadu IT team regularly analyzes behavioral factors.

Bots are easily detected by their own IT tools which react to non-standard unknown requests.

They also check if clients’ devices comply with known models. Automated analytical reports for different profiles help them reveal any threats.

All transactions are totally protected. None but a client can administer funds which should also be approved by the financial department.

3. Qualification

Another step when picking an ad network is the qualification. Well, both — yours as an affiliate marketer and that of an ad network of course.

How to find out if the ad network’s team is qualified and experienced?

Quite a lot of publishers and advertisers are open to share their good and bad experience on forums, in social networks.

Just go ahead and search or ask!

To trust someone is nice but you should be well-informed yourself.

Everything’s changing, and you have to go with the times. A newbie usually makes a lot of mistakes in the beginning of his affiliate marketing way.

There are a lot of guys who have mastered all the terminology but ended up in a deadlock. It’s not surprising because the way to success in online marketing is cluttered up with rules.

Once you’ve handled them it will be much easier to pursue your goals in the future.

There are a lot of affiliate/media buying marketing resources on the web where you can share or receive experience with or from other affiliates and media buyers all over the world.

Collect all the tips you can get from professionals and draw your own conclusions so you can go on.

4. Questions Cleared

Finally, you may have a lot questions during the whole period of working with the ad network.

It’s very important that you get help anytime you need.

There must be several communication channels to reach your personal manager.

At Clickadu you can choose any convenient way to communicate: Skype, Email, Messenger, Facebook, LinkedIn, etc. At the website you can also use a ticket support system and an online chat.

The huge FAQ section is right in the menu of the website.