ActiveCampaign Review 2024

Updated: January 4, 2024 by Bill Burniece

ActiveCampaign’s customer experience automation platform is a marketer’s paradise.

If you are bogged down manually running your business, you need the tools they have to streamline your business and simplify your life.

As an affiliate for ActiveCampaign you can earn 4-figure commissions for each referral.

Active Campaign logo

What Is ActiveCampaign?

ActiveCampaign is a cloud-based platform that provides automation for marketing, sales, and customer service tasks for businesses of all sizes.

It offers a range of tools that automate marketing campaigns, manage customer relationships, and drive engagement.

At its core, ActiveCampaign is known for its robust email marketing capabilities.

It enables businesses to create and send personalized email campaigns to their subscribers, segment their audience based on various criteria, and track the performance of their campaigns through detailed analytics.

It also supports marketing automation, allowing businesses to automate repetitive tasks and workflows, such as sending follow-up emails based on customer actions or triggers.

In addition to Email Marketing, ActiveCampaign offers features including:

  • CRM (Customer Relationship Management) which helps businesses manage and track their interactions with customers
  • Lead Scoring to prioritize leads based on their engagement
  • SMS Marketing to send text messages to subscribers and integrate with popular third-party tools and platforms

ActiveCampaign aims to provide a comprehensive platform for businesses to manage their marketing, sales, and customer service efforts in a centralized manner.

Tools For Every Stage Of A Customer’s Journey


Tools to allow precise targeting to find the right prospects and grow your audience:

  • Website Tracking
  • Email Marketing
  • Email Segmentation
  • Subscription Forms
  • Deliverability


Grow your relationship with your audience by providing custom tailored guidance:

  • Marketing Automation
  • Messaging & Text
  • Event Tracking
  • Dynamic Content
  • Facebook Custom Audiences


Tools to target individual audience members with well-timed calls to take the next step:

  • Landing Pages
  • CRM & Sales Automations
  • Lead Scoring
  • Pipeline Automation
  • Attribution


Meet each customer’s needs by knowing what they want, when they want it:

  • Conversations
  • Split Testing
  • Predictive Sending
  • Predictive Content
  • Web Personalization

ActiveCampaign Features

ActiveCampaign has so many amazing features that if I covered all of them, this review would be a mile long.

Instead, let me list some highlights…

1. Marketing Automation – Software and technology to automate your repetitive, manual, marketing activities that are time-consuming.

With ActiveCampaign you can automate your email, advertising, and social media posts.

2. Sales Automation – Sales automation includes the tools, software, and strategies that help your sales team eliminate manual, repetitive, time-consuming tasks and allowing them to focus on closing deals.

Sales automation can include everything from customer relationship management (CRM) systems to automated sales email software.

3. Ecommerce – Generate more sales, build brand loyalty, and automate money-making activities.

You’ll get all of the marketing automation and personalization tools you need to grow your online store.

4. Transactional Automation – ActiveCampaign’s email API is easy to integrate, and helps you deliver your emails with maximum efficiency.

You’ll also get pre-built templates including welcome emails, password resets, receipts and invoices, trial expirations, user invitations, and comment notifications. 

ActiveCampaign Pricing

Marketing & Emails

Email and marketing automation tools start at $49 per month. There are feature packages for all businesses large and small.

Sales & CRM

CRM and sales engagement packages start at $19 per month. As your business and needs grow, you can add additional tools.


Sales CRM and marketing automation packages start at $93 per month. These tools will help you automate and scale your marketing quickly.

Transactional Email

ActiveCampaign Postmark packages start at only $15 per month and deliver fast and reliable transactional emails.

ActiveCampaign Affiliate Program

The ActiveCampaign affiliate program will pay you a generous 20-30% recurring commission for every referral.

Your customers, fans, followers, and friends will appreciate the referral as they learn how they can grow their business by automating their email marketing and CRM together with ActiveCampaign’s Customer Experience Automation Platform.

For every ActiveCampaign customer that you bring on board, they’ll pay you a minimum of 20% of the subscription price paid.

Here are some examples:

  • If they pay $100 this month, you earn $20 dollars
  • If they pay $1000 a month, you get $200

The more people you refer, and the longer they stay customers, the more you can earn, up to a 30% commission.

ActiveCampaign affiliate program
The average affiliate earns $1,350 per referral, and there are influencers in the program earning hundreds of thousands of dollars every month.

How To Sign Up For The ActiveCampaign Affiliate Program

Anyone can join the ActiveCampaign affiliate program and it is free to do so.

You don’t even need to be an ActiveCampaign customer to participate. If you’re not a paying customer you just have to set up a free account.

To get started, just click on the blue button and follow the simple instructions:

Affiliate Tools And Creatives

As an affiliate you’ll access to some nice resource tools to make promoting easy including:

  • Graphics and video assets that make it easy to create your own content
  • Evergreen webinars you can use in shareable content or as part of a funnel
  • All the business papers you need all in one place
  • An well laid-out dashboard to track your progress
  • Info about the latest ActiveCampaign products and product updates
  • Access to a community of other influencers, where you can share strategies and success stories
ActiveCampaign affiliate hero image


ActiveCampaign has the most robust, feature-rich marketing automation platform on earth.

You not only should be promoting it as an affiliate, you should be using it in your own business.

More than 180,000 businesses use ActiveCampaign to lead their customers through their sales and relationship funnels.

There are plans for businesses of all sizes and applications.

ActiveCampaign is a winner.

The review was based on my in-house editorial review process 

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me