XM Affiliate Program vs. Competitors

Affiliate marketing in the finance and forex industry remains one of the most profitable niches in 2025.

Forex brokers compete aggressively to attract affiliates by offering lucrative CPA, CPL, and revenue share programs, along with advanced tracking tools and reliable payouts.

Among all options, XM Partners stands out as the Editor’s Choice, thanks to its high payouts, daily commissions, and powerful affiliate tools.

But how does XM compare to other big players like eToro, IG Affiliates, Plus500, Avapartner, Pepperstone Partners, FXTM Affiliates, IC Markets, and HF Markets?

Let’s take a detailed look at each.

1. XM Partners – Editor’s Choice

XM is one of the largest and most trusted multi-regulated brokers, serving over 15 million clients across 190+ countries. The broker has been in the industry for more than 15 years and has built a strong reputation for fast execution, stable leverage (up to 1000:1), transparent trading conditions, and award-winning services.

The XM Affiliate Program is designed with flexibility in mind. Affiliates can choose from multiple payout models:

• CPA (Cost Per Acquisition) up to $1,000 per client, among one of the highest in the industry
• Revenue Share, with lifetime earnings up to $80 per lot traded on forex, metals, and crypto CFDs
• CPL (Cost Per Lead) and Hybrid Plans tailored for different traffic sources
• Sub-Affiliate Commissions, with 10% override earnings for master IBs

XM also offers daily payouts (minimum threshold $5), while most competitors only pay weekly or monthly.

Affiliates benefit from a powerful Partner Platform featuring real-time tracking, API integration, AppsFlyer for mobile campaigns, auto-rebate systems, and 25+ languages of marketing materials.

The program has won multiple awards including Best IB/Affiliate Program LATAM 2025 and Best Partnership Program in MENA 2024. Combined with XM’s trusted global reputation, this makes XM the #1 affiliate program in forex for 2025.

2. eToro Partners

Terms:

• Commission Type: CPA (default) / RevShare / Hybrid (custom plans)
• Typical Max Commissions: CPA plans are the default; headline CPA rates vary by campaign (platform shows CPA-based plans)
• Payouts and Frequency: Payment terms depend on partner agreement (standard affiliate portal tracking)

While sToro has strong brand credibility and is easy to promote in trading communities, it does fall short compared to XM in terms of maximum CPA payouts and payout frequency, since affiliates often prefer daily or weekly payments.

Still, eToro remains a strong choice for affiliates targeting advanced traders.

5. AvaTrade / AvaPartner

Terms:

• Commission Type: CPA / RevShare / Hybrid / Dynamic CPA
• Typical Max Commissions: Tailored CPA offers; platform advertises competitive CPA and revshare (custom deals — no single public “max” universally listed)
• Payouts and Frequency: Regular on-time payments (monthly / terms per agreement)

Avapartner’s main advantages are its long-standing reputation and regulatory strength, which help affiliates build trust with leads.

However, compared to XM, its CPA payouts are lower and the payout cycles slower.

6. Pepperstone Partners

Terms:

• Commission Type: CPA / CPL / IB (revenue share)
• Typical Max Commissions: CPA range commonly shown as USD 300 – USD 800 per qualified client depending on country / tier
• Payouts and Frequency: Payment timing: per program terms (monthly typical; custom deals available)

Pepperstone Partner’s program works well for affiliates promoting to beginner traders, thanks to their strong emphasis on training and educational support.

However, its payouts are lower than XM’s and it lacks daily payment options.

7.FXTM (ForexTime) Affiliates

Terms:

• Commission Type: CPA / Revenue Share / Hybrid
• Typical Max Commissions: Advertised up to $600 CPA for qualified traders (tiered structures)
• Payouts and Frequency: Monthly payments (FXTM explicitly lists monthly payments)

TXTM is easy to promote in regulated markets, its payouts are lower are slower than XM Partners.

9. HF Markets / HotForex (HFM Affiliates)

Terms:

• Commission Type: CPA / Per-lot RevShare / Multi-tier sub-affiliates
• Typical Max Commissions: Per-lot revshare up to $30 per lot (and CPA tiers: up to $450–$650 depending on scheme); multiple public pages show high per-lot rates and CPA tiers
• Payouts and Frequency: Payments can be frequent (HFM notes twice-monthly/various options; minimum payout small)

HF Markets is attractive due to its long-standing credibility and global footprint, but compared to XM, it lacks flexibility, daily payouts, and hybrid commission structures.