Website Content Creation

How To Create Content That Drives Traffic And Converts To Sales

Updated: January 27, 2024 by Bill Burniece

Not everyone is born a good writer.

Fortunately, in internet marketing, you don’t have to have world-class writing skills to make money from your site.

You just have to be able to effectively communicate your message to your audience.

The ability of your content to meet your audiences needs is far more important than your writing style.

And with today’s AI tools, you don’t have to do any writing at all if you don’t want to.

Website Content Creation At A Glance

We’ll go in depth about website content creation below, but here is a summary:

  • I’ll list 35 different content creation ideas
  • You’ll learn 4 content writing strategies
  • We’ll cover the most important element of creating content: intent
  •  We will cover the difference between informational and transactional content
  • This page is Step 4 in my free affiliate marketing training series. You’ll find the hub page that lists all of the steps and links located here


It’s often said that content is king in the online marketing world and I think that still holds true today.

If you don’t have good content that compels your site visitors to stick around, they will go elsewhere to find what they’re looking for.

There are dozens of ways to deliver your content to your readers. 

35 Content Creation Ideas

  • Animate difficult topics
  • Answer a question
  • Behind-the-scenes content
  • Celebrate winning strategies
  • Challenges, projects, and case studies
  • Compare and contrast solutions to a problem
  • Contests and giveaways
  • Curated content
  • Daily, monthly, or weekly series
  • Discuss trends
  • Ebooks or white papers
  • FAQs
  • Go behind the scenes
  • Guest posts
  • How-to guides
  • Infographics and Visual Content
  • Interviews
  • Kits and workbooks
  • Listicles
  • Opinion pieces
  • Original research
  • Personal stories
  • Podcast or book summaries
  • Product demos
  • Quizzes and surveys
  • Repurpose blog content
  • Resource roundups
  • Reviews and comparisons
  • Seasonal or holiday-themed posts
  • Teach something
  • Thought leadership and future-proofing content
  • Tools and templates
  • Tutorials
  • User generated content
  • Visual storytelling

Website Content Strategy

If even simple writing is out of your comfort zone there are a few ways you can get quality content without doing much of the work including:

  • Outsource this task to someone to write it for you
  • Buy some PLR (private label rights) content that is done for you
  • Use ChatGPT or another AI-writing tool

As long as you meet you give your readers the information that they want they’ll reward you with links, social shares, referrals, comments, buzz, and most importantly – sales.

If you’re not sure what information they want ask them by using free surveys such as Surveymonkey to find out.

Your ultimate goal should be to become the go-to-person in your niche.

Your mission is to find the most relevant, timely, and compelling information about your topic that you can and write about it.

And you must provide it on a consistent basis to keep your readers coming back again and again for more.

Four Content Writing Strategies

If you’re worried about finding time to write your content I completely understand.

We’re all busy.

Plus I understand that if you’re getting started with affiliate marketing, you may only be doing it part-time while you work another full-time job to pay your bills.

It’s often challenging to find time to run your online business, along with any other job you may have, and still come up with ideas for original content to share with your readers on your topic.

The good news is not only do you not have to, but your audience doesn’t expect you to either.

Below we will look into four ways to get content created.

1. Content Curation

Curation is the process in which you manually search the internet for select content that is relative to your niche and share it with them.

Articles, case studies, reports, and training that your audience finds informative, interesting, and valuable.

In other words, you are creating nothing. You are only sharing other people’s work.

This is the fastest way to create content but you are doing nothing to demonstrate your own credibility.

2. Content Aggregation

Aggregation is content curation that’s done using automated methods.

It allow you to syndicate other marketers content feeds or streams usually targeted by keywords relevant to your niche or topic.

If you don’t have enough time to create your own unique content the next best thing, in my opinion, is content curation.

If you decide to go this route, make sure to add your own analysis, opinion, critique, or insight to the content that will appeal to your audience.

This is the biggest difference between content curation and content aggregation.

You don’t have to come up with all of the original ideas in your marketplace.

You can become known as an authority by just getting good at finding the best content out there and including your own unique spin on it.

Spend the time necessary to find only the best content to share.

You can do this by following other people in your niche on all of the social media platforms and setting up keyword alerts in the search engines.

Then take time to read through it and present your own take on the content and be sure to demonstrate your expertise on the topics.

Do that and you will begin to attract your own following who will in turn share your content and bring you and your site more traffic along the way.

3. Original Content

Creating your own unique content is by far the best approach but also requires the most work.

Creating your own quality content not only allows you to demonstrate your expertise but to gain trust and get people to like you.

If you have the time and decent writing skills, this is the route that I recommend you take.

4. Website Content Using AI

The recent advancements in AI have changed the way we product content forever.

Tools like ChatGPT can actually do all of your writing for you. 

But is that a good thing?

Certainly not if you want to develop a personal bond with your readers.

Personally, I use tools like ChatGPT to help me identify and outline topics, then do the writing myself.

What Is Your Audience’s Intent?

Before you start putting out content, you need to take a step back and look at the most important question…

What is your reader looking for and why?

If you don’t understand the answer to these two questions in every detail, you will lose your audience who will look for answers somewhere else.

When you understand the answer to these questions inside and out, you will understand your audience’s intent. 

Only then can you create content that not only keeps your audience engaged, but also helps your content get found.

Website Content Types

Your website or blog content should fall into one of two very broad categories:

  • Informational Content
  • Transactional Content

We’ll go into each one below.

But before we do let’s address an important factor: SEO

SEO or Search Engine Optimization is the practice of getting your content ranked in the search engines so you can attract valuable organic traffic.

Even if you don’t plan to master SEO, you should understand the basics so you don’t miss out on free traffic to your website delivered to you from simple web searches.

As I explained in the last section, it all begins with intent.

1. Informational Content

Informational content is meant to educate, inform, and/or entertain your audience.

2. Transactional Content

Transaction content is created with one goal in mind: to get your reader to take action.

Informational Vs Transactional Content Mix

How much informational content do you need to produce vs. transactional content?

It depends.

If your website is about high-tech medical equipment you will need much more informational content than you will need transactional content to help your audience find solutions to their problems.

If your website is about Pickleball you will likely need far less informational content and more transactional content since your audience is probably looking for equipment and accessories and not instructional Pickleball articles.

I promote in the make-money-online niche so I keep my mix around 80% informational and 20% transactional. That works for me.

You get to decide what works for you.

Let’s Wrap It Up

I hope you enjoyed this lesson on helping you find the best niches for affiliate marketing.

This is Step 4 in my free affiliate marketing training series.

You can find the hub page that lists all of the steps and links here.

If you have any questions about the best niches for affiliate marketing please let me know.