What Just Happened To Yahoo Search?

An interesting shift in the world of online search occurred this week and has managed to fly under the radar for the most part.  In fact, I didn’t know about it until fellow internet marketer Matthew Woodward wrote a post about it a few days ago.

The newly rolled out Mozilla Firefox Version 34 has given a big boost to the Yahoo Search platform.  Unbeknownst to most people who use Firefox, parent company Mozilla recently announced that it would be choosing Yahoo over long-time benefactor Google as its default  search option in Firefox.  Whoa?  Come again.  You read that right.

The results have been eye-opening to say the least as Yahoo has seen a massive increase in usage since the new version was rolled out this week (December 1, 2014).  How much change has occurred?  Yahoo gained nearly a 20% boost in Firefox search traffic almost overnight.  More market share is expected as many users have yet to upgrade to Firefox Version 34.  This is a stunning development on many levels.  Or is it?

Well, the jury is still out since overall search share across all browsers in the US has yet to be affected by the switch with Google still the clear leader on 78%, followed by Bing on 12.4% and Yahoo on 7.9%.  But this is certainly an interesting development since it demonstrates that Google is not as untouchable in the search world as most people thought.  

As internet marketers this should grab your attention since changes like this in our marketplace open new opportunities for us.  As an example I have a few dozen websites out there and some of them rank well organically in Google and others don’t.  The sites that don’t rank well in Google usually rank well in Yahoo and Bing.  This shift in the market will now make me analyze all of my search rankings in the three different search engines and adjust my strategy – especially in Yahoo.  You should be doing the same thing.

Your thoughts?    

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