“Their” Or “There”?
Why Using Good Grammar Is Vital
When you create a post in your blog to discuss the latest achievements in technology, the best movies and TV shows, the hottest travel trends of the year or even the best hand tools for DIY projects, you want to attract as many visitors as possible.
Especially if you plan to make a living off your blog. For this, you need to build a connection with your audience, preferably one that involves them trusting your recommendations. And for this to happen, grammar is important – sometimes vital.
Attention spans are short online. And many of your site visitors will be quick to click away from your site instantly if they deem it poorly written and sloppy.
A Clear Message
For one, good grammar helps you communicate better. The better the grammar, the clearer the message, they say, and the more likely for your message’s intent and meaning to be understood.
A misplaced or missing comma can alter the message you want to convey completely. For example, think of the classic “Let’s eat Grandma” example. But more often than not, bad grammar can turn a clear message into one that’s harder to understand – and you can’t expect your readers to continuously re-read your text trying to figure out what you meant. If they don’t understand it, they’ll probably move on.
A Sign Of Professionalism
Back in 2012, iFixIt founder Kyle Wiens wrote a blog post about why he wouldn’t hire people with a poor grammar. In it, he made it clear that he has a “zero tolerance” approach to grammar mistakes, especially the ones that make people look stupid.
Of course, in his line of business, good grammar is important – iFixIt is, after all, the world’s largest written repair manual – but he pointed out that good grammar is relevant for all companies. “Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can’t tell the difference between their, there, and they’re.”
And he is right. Knowing where to put your commas – perhaps even knowing what the Oxford comma is, and using it correctly – and using the right word in the right place will turn your writing into a more understandable and professional one. Not distinguishing between “to” and “too” will make you look stupid, and this will definitely hurt your credibility – and your bottom line.
How To Improve Your Grammar
English grammar can be tricky, especially if you are not a native speaker. But fear not – there are many ways you can improve it. If you use English as a second language, make sure to read children’s books – these are written to teach language and grammar to kids, and they can definitely help you.
When you’re done with the basics, continue reading more complex texts of different genres and different styles. Play word games on your phone in your spare time to improve your grammar in a fun, interactive way.
Look for cheat sheets online and keep them at hand in case you’re not sure which form is the proper one to use.
And if you make a living writing, use an advanced spell checker and grammar tool like Grammarly, ProWritingAid, Hemingway, or Ginger – these will not only help you with typos but also help you cut down the time you spend completing your pre-publish checklist.