13 Common Web Design Mistakes You Need To Avoid In 2019
It is tough to emphasize on the importance of a well-designed website for contemporary businesses. Varying from category to products, a homepage may be considered as the most valued asset that some brands own.
Establishing the foundation of an inbound marketing strategy that lures, converts, and retains potential targets, a website showcases, and acts as the key – and at times the only – point of contact between a brand and its target customers.
Emphasis On Elevating User Experience
To truly make a lasting impact on the web, your brand needs a website that follows and adopts the best practices. The site needs to be developed and designed in such a manner that it engages your prospects.
Having your web presence is not precisely a field of dream where “you build it, and you get it.” After all, every third person now owns a website, but not everyone has a website that’s functional and draws traffic consistently.
Why A Great Website Design Matters?
Undeniably, the Internet has evolved tremendously over the last decade, and the best practices are getting implemented. Take for instance; a website’s user-friendliness still tops the list as features that differentiate a good site from a bad one.
In the current tech-driven era, mobile phones and tablets hold an important place in our lives. Imagine accessing a website on your mobile to read the desired information, but you constantly have to zoom in to make the text readable. Isn’t that annoying?
Ensure developing a website design that features well on mobile phones too, so your readers don’t abandon your website. But how to make your website mobile friendly and eliminate those obsolete features that make readers leave your site?
In this post, we are going to pin down some of the most common web design blunders to avoid when designing a website –
1. Website Takes Time To Load
How long does a visitor wait for a web page to load before pressing the back button? Does it take 5 seconds to load or does it extend up to 10 seconds? Whether you believe it or not, your visitor expects the page to open in about 2 to 3 seconds.
This number reduces when the page is accessed through the cell phone, with a majority expecting pages to load in 2 seconds or less. Remember, a slow loading website will instantly be disregarded for a substitute resource, and this will impact your site’s bounce rate. If your website takes time to load and you want to correct the issues with the help of tools, here’s a list that can help you –
Remember, every second of waiting time results in lost sales and potential brand loyalty
2. Minuscule Text
The idea of having a well-designed website is to offer a great impression to the users and also make it seamless for them to locate the website.The efforts invested in designing the website will not prove to be fruitful if the text is small and unreadable.
A lot of web designers solely focus on beautifying the website along with other elements and end up paying less attention to the right font. As a brand, if you wish to retain visitors and convert them into customers, make sure that you make it easy for your prospects to understand what your website is all about by making use of modern typography.
By doing so, your text will become readable and the visitors will invest more time reading the content on your site.
3. Displaying Social Media Icons At The Top Of Your Website
A lot of websites are doing it all wrong, precisely in terms of placement of social media icons. The best choice to place the social media icons to catch the reader’s eye easily would be right next to your contact information or Logo.
Having it showcased proactively lets visitors know that you are conscious about your social media presence. This also makes it easily accessible for your visitors to visit your different profiles.
The further up the page a visitor has to scroll, the lesser the chances of them noticing the social media icons pointing to your profiles. Ensure taking appropriate steps to make them more visible, by doing so, you can improve your web traffic and help build a foundation for future messages you want to convey.
4. Links And Buttons That Isn’t Touch-Friendly
You want visitors to stay on your site and read the content you are sharing, so make sure that it’s a pleasant experience for them with large enough text and typography.
If you are inserting buttons and links, your users expect the links to open easily, that too in a new tab, and not a new window altogether. What has commonly been observed is that the fonts of these links or buttons are either too small, or not functional.
Not only does this impact the user experience, but it also persuades users to switch away from your site altogether.
5. Missing H1 Headers And H2 Sub-Headers
If you’ve not realized, H1 headings and H2 subheadings hold an important place from a visibility and SEO perspective.
These are the components that decide whether your visitors will scroll further down your page. The subheadings are crucial because it gives them clarity on the content and whether it aligns with what they are looking for.
When your headers and subheaders match the user’s search, it compels them to start reading the associated information. This is a part of offering great user experience and also helps to keep the user on your page for a longer duration.
6. Lack Of Support And Security
Developing a website is one task, but do you have the tools to support your website? Do you have a back-up of all your business’s information? Are your devices well-protected from data breaches and other external threats like the hackers? Have you installed a tool that monitors your servers and computers?
These are some of the essential and extremely critical questions you should be contemplating.
7. Missing Out On Clear Call To Action
Does missing out on one item from the list of options really matter? The answer is, yes, undoubtedly! When we talk about missing out on call to action, this is probably one of the biggest mistakes that a lot of business owners commit.
Take a couple of hours to look at every element on your website and identify if your website conveys a visitor the “what, where, and how.”
So, make sure that you have a balanced approach to your website. Ideally, your website CTAs should consist of –
- Get Started
- Contact Us
- Sign Up or Login
8. Burying Your Contact Information
We scroll left right and center when we fail to easily find contact information on a particular website. Most of the people who visit your website are sure to be in need of your contact information.
It is a paradox but your website is designed to allow inflow of business enquiries. Now if they aren’t able to connect with you then what’s the point of the site? If they fail to find a way to connect with you, they will find an alternative service provider to do business with.
Your site serves as a calling card for prospects and clients, and it is often the first thing they will try to find to establish a relationship with you.
Make sure you’ve inserted your operational phone number, email address, and other necessary contact details that make it easy for them to find you, so you don’t end up losing a potential customer.
9. Not Mobile-Friendly
This is less of a mistake and more of a cardinal sin in today’s times. Considering that mobile users account for over 52% of the total traffic, this is no more an option.
If you commit this mistake, you’ll drastically notice the response of your site. You need to design your website mobile friendly. In reality, the majority of web traffic is coming via tablets and smartphones. Which means, if you skip on this, you lose? Very much. And hence, to avoid landing in a situation like this, ensure that your website is both functional and interactive.
10. Incompetent Search Engine Optimization
We are all aware of the prevalent constant battle with the search engines to rank on the top without getting reprimanded. When developing a website, search engine optimization (SEO) needs to take a front seat and primary role that oversees content, copy, page structure, and descriptions.
From headers to links to visuals, don’t forget that every minute detail on your website impacts how it will get ranked in SERPs. SEO should not be an after-thought, but rather an important part of the web design process right from the start of the project.
11. Messy Site Navigation
Navigating a site should always be seamless for the user. Bad navigation and lack of breadcrumbs tend to frustrate users who visit your website, and switching it to another site – most likely your competitor – is not going to be an issue.
If you structure the sitemaps and navigation bar appropriately, the users will not get lost and will stay on your page a little longer to explore the site.
12. Cluttered Web Design And Low-Quality Design
Your website represents your business. It is the façade and at no cost should be overlooked. It has been observed that the web design is cluttered mainly when SEO is a part of it.
Since Google’s top-most ranking factor includes content, the idea of some is, “the more, the better.”
However, when this interferes with the user experience, you’re likely to lose visitors, and eventually, potential customers. A sorted clean design with the right amount of texts, colors, and visuals is necessary to ensure amplified user experience.
13. Auto-Playing Music And Videos
While you may assume that the music booming at visitors when a page loads is a good way of engaging them or keeping them entertained, it’s not. If you have ever navigated through a site where videos and music automatically start playing, then you know how annoying it is.
Take, for instance, Facebook – their videos have the audio turned off as the default setting. Having every third from across the globe on their platform, they probably have a better understanding of what makes a great user experience, clearly auto-playing music and videos are not one of them.
Wrapping up the list of commonly observed website mistakes, it is easy to develop a website, but ensuring a top-notch and consistent user experience might require you to put in a lot of efforts.
Being an entrepreneur, you surely understand the importance of creating an impactful first impression on the users visiting your website. For this it makes perfect business sense to opt for the expertise of professional web design agency. This is the only way you can remain relevant in a brutally competitive online space.
Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Twitter.