15 Tools to Improve Your Email Marketing Content Strategy
Guest post by Tiffany Harper.
Are you familiar with the number of email users worldwide? According to Statista, as of 2017, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021.
As you can see, there are so many potential prospects that can become your customers and clients; you just need to make a connection through email communication.
However, being a business owner and wearing different hats doesn’t leave you time to create and monitor email campaigns. Even if you do, maybe there is some part of the process that can be improved and in that way achieve better results.
Therefore, take a look at this comprehensive list of amazing tools to improve your email marketing strategy and win over new clients.
This is your go-to place when you lack inspiration. Simply write a certain topic and find out what others are writing about it. Buzzsumo lists all published content containing those keywords, as well as their performance on social media. This will give you some idea what to write.
When running a business, you probably have more important tasks on your mind than writing a copy for email campaigns which can be time and energy consuming activity. Professional writers from EssayWritingLab will provide you with a copy that meets your requirements so that you can focus on your business growth. There’s nothing wrong in asking for help, you’ve probably done the same when you needed dissertation writing service, professional custom writing service or top essay writing service.
Do you know that 47% of email recipients open email based on the subject line? So, make sure you write a killer subject line that will capture your readers’ attention. Once you craft a perfect headline, run it through Headline Analyzer to get some useful insights into how to improve your subject line.
An error-free copy is a must. If you want to leave a professional impression, then grammar and spelling mistakes are out of the question. BestEssays pride of experienced writers who will thoroughly and quickly proofread and edit your content to perfection.
Another way to check your text is to run it through Grammarly, an online writing app that ensures a mistake-free copy. Just upload your content into Grammarly, and you’ll get corrections immediately, as well as suggestions on how to improve your content.
According to Domywriting reviews and findings, pictures not only make your newsletter more appealing to the readers, but they also improve click-through rates. Therefore, don’t forget to include some relevant free stock photo, a screenshot to explain better your product or a funny GIF that will entertain your audience.
When you craft an email, you need to check how it looks like in different email clients. With Litmus tool, you can check how users from Gmail, Outlook, iPhone, and other email platforms will see your message. That way, you can check if your email is suitable for every platform.
As you can order the professional essay writing service to make the writing process easier, the same way you can use templates to design email campaigns without breaking a sweat. Chamaileon offers over 100 built-in email templates, as well as over a hundred templates blocks that let you create an original look of your emails.
As stated by Active Trail, when email isn’t personalized, 52% of customers say they find somewhere else to go. Therefore, use Emma, a tool that integrates with existing software, like OptinMonster, Salesforce or Shopify and allows you to create and send personalized emails, providing them with promotions and offers that are relevant to them.
If you want to enhance the effect of your email campaigns, give your subscribers the opportunity to share your newsletter. SmartBribe is a free tool that allows your readers to share your emails with their family and friends, receiving in return a bonus offer.
Here you can order any type of paper – do you need an argumentative, descriptive, compare, narrative, or expository content? It is easy to order any type of academic content at our website, regardless of its topic and discipline. What is the most important – you also can take part in the process, to work together with the author to ensure you’ll get what you need.
Sometimes it may happen that you’d like to change your regular email management software and opt for another platform. However, that doesn’t need to mean that your mailing lists are lost or that you need to retype them by hand. SendLoop is a very convenient tool in such occasion. It enables you to migrate your lists to any platform easily.
Testing is an excellent way to monitor the success of your email campaigns and significantly increase your open rates. Cake Mail helps you perform A/B tests, and in that way to determine which email version achieves better results and sent it to a major part of readers. Likewise, with the help of this tool, your emails won’t end up in the spam folder.
Given that you probably already use Google Analytics to track your website traffic, why invest in another tracking tool? Especially when Google Analytics offers a unique Measurement protocol for emails that can be used to monitor user IDs. At first, it may seem difficult to use this tool, but it will get better with time.
As a business owner, you’re aware of how important is to outsource or delegate some part of the work. The same goes for email campaigns. Use Zapier to automate some part of the process. For instance, you don’t need to write a welcome email personally to each new member of your list. With Zapier, you can save your time and create a template which will be automatically sent to every new subscriber.
Since your email list is constantly growing with every new subscriber, it would be nice to keep them in the loop, but of course, you don’t want to spam them with old email content. Therefore, use AWeber to keep your new readers in the loop, but without thousands of email that would scare them off.
Congratulations. You’ve read the whole list.
Now it’s time to select the tools that best fit your business needs and email marketing process. Maybe it will take some time to get used to them, but they will pay off in the long run.