The Social Media Landscape 2017

As we speed through the second quarter of earth year 2017, social media, like most other components of ecommerce, continues to evolve. 

Over the past decade, social media has become a powerful marketing platform. In fact, its become a vital component of digital marketing and if you’re not using it, or using it ineffectively, you’re leaving money on the table. A lot of money.

Every social media platform is different and has its own unique identity and experience. To be able to communicate to your online audience effectively, you must have a customized marketing approach for each of them. One size does not fit all when it comes to online social communication.  For instance, how you communicate with your Facebook audience is far different than how you interact with your LinkedIn followers. You need to tweak and modify your content accordingly. 

Social media allows you to create and promote your brand which helps you succeed by converting fans into prospects and prospects into customers. Not just customer acquisition, but customer retention using feedback, interaction, and engagement.

It improves your communication with your customers. You know about their expectations and that allows you to serve them better. A bad social media image can put your business in trouble as customers consider social reviews and check products before the purchase. It heavily influences the decision-making process. So make sure you’re visible for all good reasons across all the Social Media.

We’ve tried to showcase the uniqueness of each social media platforms through this infographic. We’ve listed down the customer segments, defined the buyers’ persona for some of the most prominent social media with stats. Hope it helps you build strong social media marketing strategy for your business: