13 Best Sports Betting Affiliate Programs To Promote In 2022

Updated: July 26, 2022 by Bill Burniece

Sports Betting Affiliate Programs

Sports betting affiliate programs have exploded over the past few years as more locations legalize it.

After the Supreme Court’s decision to strike down the federal ban on sports betting in the United States in May 2018, various states have legalized, or introduced legislation to legalize, the sports betting industry.

According to the source, the sports betting industry in the U.S. generated revenue of 1.55 billion U.S. dollars in 2020.

sports betting affiliate programs image

What Are The Best Sports Betting Affiliate Programs?

Featured Listing

#1 Featured Sports Betting Affiliate Program

Click here to learn more about the featured affiliate program listing for this page.

commissionkings screenshot

CommissionKings

Affiliate Commissions: Earn up to 35% commissions.

Cookie Duration: 90 days.

Affiliate Signup Link: Click Here

Affiliate Description:

CommissionKings is the  large gambling affiliate network behind the BetOnline.ag, SportsBetting.ag, WildCasino.ag, and Tigergaming.com brands.

These sites offer online gaming in the form of sports betting, online poker, online casino, and horse betting.

They accept players from all over the world, including the USA.

fanduel screenshot

FanDuel

Affiliate Commissions: $25-$35 CPA.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Website: Here

Affiliate Description:

FanDuel is a US-based gambling company that offers sportsbook, daily fantasy sports, online casino action, and online horse race betting options.

FanDuel is America’s #1 sportsbook and the premier mobile sports betting app with more than 12 million registered users and growing in leaps and bounds.

sportsbetting screenshot

SportsBetting

Affiliate Commissions: Earn up to $200.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Affiliate Description:

SportsBetting calls their program a ‘refer a friend’ program but it is essentially an affiliate program.

SportsBetting.ag offers all of the popular North American sports including football (NFL and college), basketball (NBA and college), NHL hockey, MLB baseball, golf, tennis, boxing, and MMA.

They also cover international sports betting options in Aussie Rules football, soccer, darts, cricket, handball, snooker, rugby, and more.

bovada screenshot

Bovada

Affiliate Commissions: Earn up to 45% revenue share.

Cookie Duration: Lifetime.

Affiliate Signup Link: Click Here

Website: Here

Affiliate Description:

Bovada has become a trusted source for gaming entertainment for hundreds of thousands of players.

You can earn up to 35% of net revenues from the sportsbook, racebook, casino, and poker room depending on the total net revenue earned each calendar month.

If your casino revenue eclipses $50,000 in a calendar month, you’ll earn a whopping 45% of your casino NGR.

Commissions are earned based on sportsbook, racebook, casino, and poker wagering activity.

william-hill screenshot

William Hill

Affiliate Commissions: Earn up to 30% net revenue share.

Cookie Duration: 7 days.

Affiliate Signup Link: Click Here

Affiliate Description:

William Hill offers various innovative betting opportunities online and on mobile apps including a sportsbook, casino, scratchcards, and virtual betting.

They have a nice set of diverse brands including William Hill Live Casino, Poker, EuroGrand, and 21Nova.

William Hill mobile has a huge share of the mobile betting market.

pointsbet screenshot

Pointsbet

Affiliate Commissions: Please click through for current terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Affiliate Description:

With PointsBet, the amount you win or lose from a bet is not fixed from the start, but variable depending on how much your bet wins by.

They offer PointsBetting on sports including the NBA, NFL, MLB, NHL, and more.

If your referrals like to back their predictions on sports, or like to make thier sports betting more exciting, PointsBetting will be something for you to get them excited about.

draftkings screenshot

DraftKings

Affiliate Commissions: 40% of net winnings for first 30 days, then 25%.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Website: Here

Affiliate Description:

DraftKings is a daily fantasy sports contest and sports betting company based in the U.S. Users can enter daily and weekly fantasy sports–related contests and win money based on individual player performances.

Major US sports include MLB, NFL, NHL, NBA, and PGA golf. Plus the Premier League and UEFA Champions League football, NASCAR, MMA, professional tennis and others.

betfair screenshot

Betfair

Affiliate Commissions: Earn 30% commissions.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Affiliate Description:

Betfair is an online gambling company that operates one of the world’s largest online betting exchanges.

Along with a full-service Sportsbook, they also offer an online casino, online poker, and online bingo.

Betfair offers a nice collection of marketing creatives to their affiliates.

betmgm screenshot

BetMGM

Affiliate Commissions: Please click through for current terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Affiliate Description:

BetMGM claims the title of the king of sportbooks. They offer a wide-variety of betting options for all types of sports bettors.

Traditional sports betting markets include NFL lines, college football spreads, NBA odds, and major events including the golf Masters and Winbledon.

They also allow bets on future odds for MLB, MMA, and the NHL including parlays.

BetMGM is the exclusive sports betting partner to MGM Resorts nationwide, both online and in MGM’s land-based casinos.

You might also like: Best casino affiliate programs

bet365 screenshot

bet365

Affiliate Commissions: Earn 30% lifetime commissions.

Cookie Duration: 180 days.

Affiliate Signup Link: Click Here

Affiliate Description:

bet365 is one of the world’s largest online gambling companies. They have more than 63 million registered customers globally, servicing more than 150 countries.

They stream over 600,000 live events each year through its custom-built Sportsbook, trading thousands of pre-match and in-play markets during the year.

bet365 were awarded “Sportsbook of the Year” at the SBC Awards in 2019, for the sixth consecutive year.

888 screenshot

888 Affiliates

Affiliate Commissions: Earn up to 40% revenue share.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Affiliate Description:

Their website is pretty dated. OK, like really really dated. Think like 1997, when they started.

But their affiliate program is solid.

They have over 25 million members that place bets on sports, games, bingo, poker, casino games, and more.

MYBookie screenshot

WebPartners

Affiliate Commissions: Earn tiered revenue share between 25-35%. They also have a CPA and hybrid commission plan. Plus earn an additional 5% from referred affiliates.

Cookie Duration: 15 days.

Affiliate Signup Link: Click Here

Affiliate Description:

WebPartners has a sportsbook, racebook and casino affiliate options that pay some of the highest commissions in the online affiliate marketing industry.

Their brands offer a wide selection of sports betting lines from all major sporting events worldwide.

Brands include MyBookie.ag, XBet.ag, BUSR.ag, MYBCasino.ag. and BigSpinCasino.com.

Tips To Promote Sports Betting Affiliate Programs:

  • Get yourself a website. Either create one of your own or start a blog and begin posting content on sports betting
  • Use a lead magnet (something to give away for free) to collect email addresses and start building your own private contact list. Use an autoresponder to automate this
  • Create pages on relevant social media platforms to build you audience and get people back to your primary website or blog
  • Build relationships on the social media platforms and forums by entering discussions and making friends
  • Separate yourself from other sports betting sites by offering a something different or unique

Summary

Sports betting is just getting started.

The recent legalization has pushed sports betting into the mainstream allowing fans to place bets right from their smartphones.

I believe this vertical is poised for massive growth in the next few years.

Now is a great time to get on board.

best sports betting affiliate programs

Commissions Comparison

Bovada Up to 45% rev share
888 Affiliates Up to 40% rev share
DraftKings 25-40% of net winnings
CommissionKings Up to 35% commissions
WebPartners 25-35% rev share
Betfair 30% commissions
bet365 30% lifetime commissions
William Hill Up to 30% net rev
SportsBetting Up to $200 per sale
FanDuel $25-35 CPA
BetMGM Not listed
PointsBet Not listed

Do you have a sports betting affiliate program that isn’t listed here?
Contact me and let’s talk about getting your program included.

More sports betting affiliate programs are coming soon.

Are you new To Affiliate Marketing?
Click here to start my free step-by-step training.

Disclosure:
The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.