How To Speed Up Your WordPress Websites
As we roll into Earth year 2020, you should be concerned about your website speed.
If your website is slow-loading people are more likely to immediately click away and choose a faster option. But more than that, since the middle of 2018, Google has penalized slower loading websites because it negatively affects the ‘user experience’ that Google likes.
When it comes to your website, speed is critical. Studies done recently show that if your website loads in more than 4 seconds the average visitor will click away to find another site. This ‘rebound’ effect is called your Bounce Rate, which Google tracks and factors into your search engine rankings. The higher your Bounce Rate, the larger your penalty.
First impressions are everything, and speed matters because people are generally impatient when they are searching online for the information they’re looking for. Especially when it comes to online buyers who are looking to make a purchase.
How To Test Your WordPress Website Speed
There are several free tools you can use to determine your present website load speed and identify the problem areas. The best free tool, in my opinion is GTMetrix.
All you need to do is visit their site and plug in your homepage url in the box and click the blue Test Your Site button. You’ll get a result similar to this:
You’ll also a detailed list and grade on each factor that determines your overall website load speed. That will look something like this:
Is Your Website Loading Slower Than 4 Seconds?
If so, you have two primary choices to make to fix the problem:
- You could go through each section and fix each problem one at a time. This is both time consuming and technically challenging and there is no guarantee you will be able to break the 4 second threshold once your work is done.
- You can simply switch to a better high-performance hosting platform. This is an easier and faster option and one that completely turned around my own website speed and rankings.
The Solution To Speeding Up Your WordPress Websites
Cloudways is your answer.
Cloudways in a managed cloud server service where you get to choose the cloud provider and Cloudways connects their platform to it which makes it incredibly easy to manage. You simply pay a small monthly premium vs going direct in exchange for a premium management platform and professional support when you need it.
The Brilliance Of Cloudways
Freedom Of Choice
Chose From 5 Cloud Providers
All PHP Apps Are Supported
Innovative Control Panel
Reliable & Safe
24/7 Support From Experts
Fully Managed Backups
PHP 7 Ready Servers
Cloudways lives and breathes WordPress. Their managed hosting for WordPress and WooCommerce takes away cloud server related hassles so you can scale your website the way you want.
Their Cutting-Edge Managed Web Hosting features include advanced caches coupled with Breeze, a simplified Cloudways cache and CloudwaysCDN for fast performance. They all come together to provide a seamless web hosting experience.
With Cloudways, you’ll be live in just minutes. Their cloud hosting platform takes away the complexities of setting up your website and allows you to go live in minutes.