How To Make Money As A White Label SEO Reseller In 2024

Updated: April 29, 2024 – By Bill Burniece

Being an SEO reseller gives you a turn-key white label opportunity to get paid to offer professional SEO services, even if you have no SEO experience or expertise.

There Are Two Ways To Make Money As A White Label SEO Reseller:

  1. If you run a digital marketing agency you can use these white label solutions to increase profits without adding extra personnel with specialized knowledge
  2. If you are an affiliate marketer you can bring others into the program to earn recurring income

We’ll get into both of these models below.

What Is An SEO Reseller?

An SEO reseller involves three parties:

  1. An SEO services company or individual that provides white label service
  2. An SEO reseller (which is you or your company right in the middle)
  3. Your customer who needs SEO services

SEO reseller outsourcing is more common than you might think. And for you, it’s smart business.

Partnering with a white label SEO company allows you to provide a set of clearly defined services to your clients and customers that are performed by SEO experts.

And these services can be provided under your personal or business branding.

Pretty cool.

What Is An SEO Reseller White Label?

White label services, also known as private label services, are re-sellable and re-brandable products and services produced by one company that are then resold by another company.

In white label SEO, this arrangement between the SEO company the reseller (you) is more of a partnership.

Two Ways To Earn With White Label SEO Reselling is your answer.

Method 1: White Label SEO

Again, as we discussed above, white label SEO is a form of SEO outsourcing that gives digital marketing agencies the option to sell pre-made SEO packages and bundles, normally on a month-to-month retainer.

This differs from private label SEO which is packaged to a reseller’s specifications.

What’s makes different is that with their white label SEO, you can resell SEO packages, local SEO services, link building and reporting while they execute the work for you. And if you’re after more customizable packages, they have a private label SEO page for you.

seoreseller logo
seoreseller logo wheel

Method 2: Promote White Label SEO Reseller Services As An Affiliate

I found an amazing affiliate program for SEO resellers from a company aptly called

What’s cool is that it’s a two-tier program that allows you to earn recurring income on either directly referred companies and/or a percentage of other affiliates you bring into the program that do.

The Payouts For The Program Are:

  • Earn 6% on each transaction per month
  • Earn 1% per sub-affiliate reseller Affiliate Program Highlights

  • Client lifetime payouts and lifetime cookies – these are both HUGE
  • Earn a 6% payout on all transactions plus a 1% payout on all sub-affiliates
  • Payout starts once you’ve earned $100. Payouts are made every 14 days via PayPal
  • has a long client retention rate with the average client on board 12-18 months
  • You’ll get a dedicated incentivize account manager who gets paid more if you earn more making it a win-win
  • An impressive array of affiliate marketing and reseller tools designed to provide you with hypergrowth in 90 days

White Label SEO Reseller Q&A

What is SEO reseller?
An SEO reseller involves three parties:

  1. An SEO services company or individual that provides white label SEO service
  2. An SEO reseller (or middleman)
  3. Your customer who needs SEO services

Why would you become an SEO reseller?
Because its a great way to earn extra income while providing a valuable service to your clients that you’re not offering them now. You don’t need any specialized knowledge or skills
to become an SEO reseller.

What is white label SEO services?
White label SEO allows a company to offer SEO services to their clients without having any in-house SEO specialists. The SEO work is outsourced to a third party white label provider.

What is SEO in marketing?
SEO is short for search engine optimization and involves favorably positioning a website in the search engines to get more direct organic traffic.

Essential SEO Tips

SEO is a journey, not a destination.

The key to effective SEO is both consistency and relevancy. Consistency is doing a little SEO every day and relevancy is making sure what you’re doing is still working.

That’s why it’s smart to keep up with the latest algorithm changes in the search engines and new ways to get your site noticed and ranked. SEO is not a hard job as long as you keep up with the evolving nature of it.

Focus On User Experience

Google’s primary goal is to place websites on it’s page one search results that not only provided the best quality and most relevant information but also the best end-user experience. It monitors this using several factors including user behavior such as bounce rate which measures how many people navigate away from your site after viewing only one page.

Your job as content creator is to provide the highest quality of information you can and arrange it in a well-organized fashion that’s both easy to navigate and visually appealing. When you do this, you’ll earn valuable backlinks that will give your site a big SEO boost.

Mobile Is Key

With Google’s mobile-targeted algorithm change (Mobilegeddon) earlier this year it’s critical that your site is mobile-friendly and easy to both view and navigate on mobile devices. More than half of all searches occur on mobile devices and that number is growing rapidly.

Google’s goal for mobile is to reward websites that have a responsive design and pages that load their above-the-fold content in less than one second.

Diversify And Lengthen Your Keywords

Focus on a variety of keywords including long-tail keywords that expand your reach. Google and the other search engines (Bing, Yahoo, etc.) prefer websites that have more than just simple singular keywords. Find a good keyword research tool to identify good relevant long-tails that tie into your topic nicely.

Research what keywords your target audience is using in their searches and include some good action-based phrases. For example instead of focusing only on topic keywords such as “medieval weapons” lengthen some terms out which are more likely to attract buyers such as “where to buy medieval weapons” or “medieval weapons for sale”. Makes sense doesn’t it?

Improve Your ROI

While ranking high in the search engines for many of your keywords is nice it doesn’t exactly guarantee you’re making any money. It’s better to rank for the keywords that lead to a higher return on investment (like the action keywords and phrases explained above) than to rank highly for keywords that have low ROI.

The key to ROI is knowing your numbers and site metrics. If you’re clueless as to how to track ROI there are many software packages out there (both free and paid) that can help you.

SEO Audit Checklist

Are you working hard to ensure your business is a success by taking advantage of SEO? Then you’ll need to create a checklist for the SEO that has to be completed. Consequently, you’ll be in the best position to climb to the top of the rankings.

Not sure what to include in your checklist? Not a problem, in this article we will share the top SEO considerations you must make in order to tilt the odds of SEO success in your favour.

Google Analytics

For those of you with websites that are already receiving traffic then you need to check your Google Analytics stats to keep an eye on performance. You need to understand what keywords you are ranking for and which ones are giving you the most traffic. Google Analytics is one of the most important tools for any website.

Perhaps there are a few keywords that you’re getting a decent amount of traffic from but haven’t optimized for intentionally. Well now you can change that by optimizing for it and receiving even more traffic.

It’s free to use and there is plenty of support from Google to utilize it to the full potential. For the most part the basic functions have a shallow learning curve. However, you’ll need to devote some extra time in order to learn all of the functions the tool has to offer.

Updated information regarding Google Analytics available here on

Bing Webmaster Tools

Bing products get overlooked as most go to Google, but there are quite a lot of positive features you can take advantage of:

Disavow links feature: link rejection can be automated with this feature.
Keyword research: find out how many people search for a particular keyword in a given time period and alterations of that keyword.
Link explorer: find out what links are pointing to a particular URL. This allows you to reverse engineer links of your competitors.
SEO reports: receive information on SEO ideal practices and potential areas of weakness in your website from an SEO perspective.
XML Sitemaps

Search engine spiders need to crawl your website in order for your webpages to rank. The sitemap is the best place for spiders to visit as it gives them the option to access the entire site from one location. The sitemap is a page full of links to all pages of the website.

The XML Sitemap feature automatically generates this page and signals to the search engine spiders to come and visit it for an update to their search engine index. This should be at the top of your checklist as it’s an important SEO tool to use when your website is finally ready to go live.

Meta Data

The meta data of your webpages isn’t a complicated element to include, but a vital one. This is the information that search engines use when generating the text to use to represent your website in the search pages.

As Matthew Jordan from Bestessays explains: “the meta data should be used to accurately convey to potential website visitors what the web page is about”. Accurate meta data will reduce the bounce rate, which is one of the metrics used to determine how well your web page will rank for a specific keyword.

There are a number of tools that automates the meta data entry process so that you do not have to worry about doing it manually.


Each piece of content that you place on your website should have their own check list. The point is to give webpages the best chance of ranking higher in the search engine results. Items to include would be to ensure each page has a minimum of 700 words, keywords are in the first sentence and have a density of 1-3%. Additionally, a variety of content should be added such as videos, infographics and slides.

Social media

Add social media sharing buttons for your content on each page. This promotes the sharing of content that in turn increases how many people come to visit the page. A social buzz surrounding your content indicates to the search engine algorithm that the content is worth placing higher in the results. So ensure you have a number of the main social media buttons available such as Twitter, Facebook and Google+.


Taking advantage of the different tools and checks above ensures that your website will not be outranked because of holes in the SEO. They are easy to implement, but can easily be missed if you do not have each check written down and slotted into your overall process.

Some of these checks should be performed periodically such as checking what links are pointing to your competitors. It’s a competition to the top of the pile and you need to give yourself every possible edge to win.

SEO Audit Section written by Brenda Savoie.

Brenda is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Check her BestWritingClues. Find her on Twitter and Facebook.

You might also like: SEO reseller programs

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