The Meaning Of Purple

Somebody asked me the other day why my website is purple. This is a question for which I’ve had a grandiose answer locked and loaded since I created this site.

The short answer is simple.
Purple is the color of opulence.

Further, the color purple is associated with:

  • ambition
  • creativity
  • dignity
  • extravagance
  • good judgment
  • luxury
  • power
  • nobility
  • royalty
  • wisdom
  • wealth

All of these qualities are what I wanted this website to convey to tie together my theme of high paying and high end affiliate programs. I wanted site visitors to instantly recognize what this site was about.

But there’s more…

The History Of Purple

The color purple has a fascinating story behind it.

Purple once was so rare that only rulers could afford it. In fact, Queen Elizabeth I did not allow anyone except members of the royal family to wear it. Purple was also highly prized by the Romans who considered it a sign of luxury and used it to color their ceremonial robes. When that wacky Nero became the Emperor of Rome, the wearing or sale of purple was punishable by death.

The Mediterranean people reserved purple for only emperors and popes. The Japanese gave it the cool handle “Imperial Purple”. Even Aristotle wrote about the color purple and the painstaking procedure it took to extract the tissue of shellfish (sea snails) used to create it.

In short (ya right; you’ll see) here’s what our ancestors had to do to create purple dyes back in the day.

The Ancient Recipe For The Color Purple

  1. Harvest the shellfish you need but only after the rising of the star Sirius (I’m serious!)
  2. Extract the shellfish veins (hypobranchial glands)
  3. Add salt
  4. Steep for three days and not a single day more or you’ll ruin it
  5. Boil the concoction, using moderate heat, in either lead or tin vessels
  6. Periodically skim the liquor from the brew (yes it creates liquor) and with it the flesh which annoyingly sticks to the veins (yuck!)
  7. After about 10 days (told you it was simple) a fleece is tossed into the mix to test the color. If the color isn’t right turn the heat back on and boil it some more. Once the color is of “blackish clotted blood” a garment is ready to be double-dipped (like George Costanza did on Seinfeld) to complete the job
  8. Oh yah, since the shellfish are left to rot during the process a hideous and stomach-churning stench is created for your enjoyment

Are you ready to get started yet? Luckily these days there are slightly simpler methods. Being such a pain in the ass to make you can see why it was so rare and highly coveted.  

So now that you know just about everything you ever wanted or needed to know about the color purple. 


Photo Credit 1: tompagenet via Compfight cc

Photo Credit 2: dullhunk via Compfight cc