How To Optimize Images For SEO – Affiliate Marketing
September 22, 2022 by Bill Burniece
Optimum User Experience (UX) is essential for any website these days.
UX design is the process used to create images and other elements that provide meaningful and relevant experiences to website visitors and users.
Overlooking UX may lead to a significant decline in the traffic coming to your websites since it can increase your bounce rate.
At the same time, various factors add to the UX offered by a website.
The page loading speed is a significant fact that you should not ignore.
A significantly slow page loading speed can be the culprit behind a higher bounce rate on your website, which will ultimately affect the SEO of the website, regardless of the quality content available on the website.
Search engines prioritize the experience of users over anything else these days.
Affiliate marketing sites are often loaded with visual and textual content.
However, it is worth mentioning that images not optimized for the web can result in slow page loading speed.
Hence, it is necessary to ensure optimized images for enhanced speed of your website.
By optimization, we mean choosing the suitable format of the image file, image size, optimum compression level, and substantial dimensions of the image.
Therefore, it is essential to pay attention to these factors and modify the image files to make them suitable for web upload.
Selecting The Right Format
The first thing you need to focus on is the format of the image file you upload to your webpage or website.
Although some people would consider it of second preference, it is not a factor to be overlooked.
Instead, it is an essential part of image optimization.
Generally, the image file formats uploaded on affiliate marketing websites are JPEG, PNG, and GIF.
We will compare all these formats below to help you understand which format will suit you better.
Generally, the most used format of image files is JPEG.
These images feature a wide variety of colors, which makes them a good choice for use on the affiliate marketing website.
Moreover, these images can be highly compressed, but they won’t lose their quality.
Hence, you can quickly get a quality image with a small size.
PNGs are seen as a great alternative to JPEGs lately.
However, there are some things to consider. JPEGs are capable of offering more colors.
Moreover, there are two types of PNGs: PNG-8 and PNG-24. The first type comes in a small size, while PNG-24 files have a bigger size.
Therefore, choosing PNG-8 for web uploads is better than PNG-24.
The plus point of the GIF file format for images is its ability to support animation.
However, it should be noted that it doesn’t offer many color options.
Moreover, you will not be able to resize it significantly.
Hence, it is better to use this format for decorative images on your website or memes if you want to add a sarcastic touch to your content
Reduce the File Size of Images
Another factor that can help you optimize images on your affiliate marketing website is the process of resizing images.
In this process, you have to make sure that the images you are planning to upload on your website have an optimum size and won’t take longer than 3 seconds to load.
You can compress image sizes for this purpose.
There are methods to do this, and both ways will be discussed below.
Using an Image Compressor
An efficient image compressor can work wonders for you when resizing image files and optimizing them for online usage.
The purpose of using a photo compressor is to reduce the size of the image significantly.
Choose the quality of compression, select the compression mode (normal or progressive), and compress it to get the image with reduced size.
Be sure to choose the lossless compression to ensure that the quality of the image remains intact.
You can also compress images for the web in bulk, so for this purpose, you can use an image compressor that allows you to compress images in bulk at a time.
CMS Extensions to Compress Image
Most websites are developed using CMSs (Content Management Systems), such as WordPress.
The best part about using these CMSs is the ability to add various extensions to the website, such as payment gateways, traffic analysis extensions, and others.
Similarly, these systems allow website owners to add extensions that can help them resize the image files to their optimum.
When you upload an image file, these extensions compress the image.
Add Images with Proper Dimensions
Often, website owners and digital marketers don’t pay attention to the dimensions of the images and leave it to the website’s code to resize those images.
This method can effectively help you modify the dimensions of photos and display them according to the specified frame.
However, it is worth mentioning the HTML takes some time to adjust the dimensions of the image to make it suitable for the layout.
You can upload images with adjusted sizes to avoid this additional time taken by HTML to display images and enhance your page load speed.