Boost Search Engine Rankings With Off-Page SEO

Are you in the process of improving your website SEO, but aren’t sure what off-page tactics can be utilized to your advantage?

Off-page SEO can be just as important as on-page, and getting it right could be the difference between being ranked on the first page of Google or somewhere on the 5th page.

A marketing manager, Adam Monterlo from Essayontime says: “one of the most important elements to an SEO campaign is ensuring your off-page SEO is as good, or even better than the on-page SEO”. With that thought in mind, here are some of the top tips that you should be aware of when trying to ensure your off-page SEO is well optimized:

Rebuild Broken Links

The process of rebuilding links at Wikipedia allows you to improve the quality of Wikipedia pages and in the process gain high quality backlinks to your own website. It’s a simple, yet clever trick that many aren’t using to improve their search engine rankings. To get started load up Google and type in the following: site: [your keyword] + “dead link”. This will present you with a potentially large list of Wikipedia pages where you can fix links and point them to your site. Make sure that the pages you target are related to your niche or industry. Relevant links are better for SEO and for the end user. For example, there is no point in getting a link from a basketball club page if you have a website about dental treatments.

Guest Posting

There are a hoard of websites online that accept articles or blog posts and the webmasters allow you to have a link present. This provides direct traffic to your website and the all-important link juice from the hyperlink. Potentially there are hundreds of places where you can look for guest post opportunities in any given niche.

The key to getting this strategy right is to create high quality pieces of content that webmasters will not reject. Furthermore, if the content is great then it can go viral thus driving even more traffic to your site. Additionally, the hyperlink should not be added to the post in a way that reads like an advertisement.

Also the blog post itself should not have advertisements in there of your products or service. Instead try to share some valuable information, or news so that you look like an authority in your industry. A few good quality backlinks from reputable website can make a big difference to your off-page SEO.

Influencers In Your Industry

If you feel that your content is of an industry leading standard then you can get the influencers in your industry to share that content. For example, ask for the influencers to quote your content with a link back to your site.

Content that rocks and is truly great will not require much persuading to get it shared. As a side bonus when an influencer in your niche quotes your content it gives you a vote of approval. Potential customers in the niche will notice this and as a result the trust and respectability factor towards you will rise.

Use Q&A Sites To Your Advantage

There are a few high traffic Q&A websites where you can answer questions people might have and in the process receive direct traffic and link juice. Websites like Reddit and Quora have thousands of posts on a whole bunch of different categories and it’s more than likely there are some related to your line of work.

By taking the time to give professional answers to queries you establish yourself as an authority. This gives you a sense of trust in the marketplace making it easier to get that sale at the end of the process. For each answer you give there’s an opportunity to gain a link. However, don’t fall into the trap of giving short uninformative answers in the hopes of answering as many questions as you can per hour.


Implementing the off-page SEO boosting strategies above is an easy process that will only have a positive result on search page rankings. The SEO tips do require some time investment, but the pay-off is worth it when done correctly. Try one method at a time, or better yet, use them all and you’ll surpass the competition on a whole bunch of target keywords.

Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Check her BestWritingClues. Find her on Twitter and Facebook.