Affiliate Marketing News April 2016

Click Here For March 2016 Affiliate Marketing News Archive

April 30, 2016

Mixing In Big Ticket Products johnchow.com

“I have a friend who runs a blog that gets more than five times my traffic. Yet, his monthly income is only ten percent of what I make. We got into a discussion on how this was possible and after going over his business model vs. mine, the answer became clear.

On this episode of Driving with John Chow, I explain how I’m able to make ten times more money than a blog that has more than five times my traffic…”

How To Set Your Goals In Google Calandar blog.hubspot.com

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture.

For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria for what it means to achieve a goal, it’s difficult to ever feel a sense of accomplishment. It’s like kicking a soccer ball toward a goal line, but the goal line keeps moving further and further backwards…”

April 29, 2016

Influencer Marketing Growing With Automation adweek.com

“Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard...”

What Is Cybersquatting? – affiliate-blogs.5staraffiliateprograms.com

“Cybersquatting is closely related to trademark infringement and trademark dilution.  A person engages in cybersquatting when he/she registers, uses or sells an Internet domain name with the intent to profit from it either by ransoming the domain name back to the trademark owner or by using the domain name to divert business from the trademark owner.  The Anti-Cybersquatting Consumer Protection Act permits victims of cybersquatters to seek damages in federal court…”

April 28, 2016

The Art Of Writing Killer Subheads feedfront.com

“Discovering affiliate programs that offer products and services your readers will relate to can be a challenge. Sometimes, you think of a store that would be a perfect fit, but you have trouble finding information about their affiliate program or any mention that one even exists...”

Psychological Habits That Are Holding You Back entrepreneur.com

“The last thing any of us want to do is get in our own way of succeeding. Yet, despite this great intention much of the way our psyche’s operate is from the unconscious. Whatever is unconscious can wreak havoc on our path to success. To really get to where you desire to go, you must take inventory of your negative habits so you can become conscious of them enough to change them. To follow are seven habits which stand in your way of growing and succeeding…”

April 27, 2016

The Art Of Writing Killer Subheads copyblogger.com

“RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it.

The symptoms of RADD are:

  • Inability to read one page of a book or magazine without the urge to “look something up real quick” on a digital device
  • Extreme fidgeting whenever several pages of text must be read in one sitting
  • Aversion to fully reading and absorbing any content longer than 500 words…”

How To Write A Compelling Business Story entrepreneur.com

“Our brains are hardwired to respond to stories. Park Howell, marketing consultant and head of Phoenix-based advertising agency Park&Co, says the same storytelling principles that make Hollywood movies and best-selling books successful can be applied to any small business.

“We are innate storytellers,” he says. “You make a meaningful connection with customers when you speak from the heart and connect with your shared values…”

April 26, 2016

How To Succeed At Networking ppchero.com

“With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could grow entirely from word of mouth or incoming leads…but as marketers ourselves, it would be pretty hypocritical of us not to look outside inbound interest...”

The Art Of Turning Subscribers Into Fans copyblogger.com

“Creating an email newsletter for your audience is an exceptional way to build a trust-based relationship. A consistent email newsletter enables you to give, give, give. Giving makes it easier when it comes time to ask for feedback, input — or for the sale…”

April 25, 2016

Why Aren’t You A Successful Entrepreneur Yet? johnchow.com

“Many people make the mistake of having a lazy mentality when blogging online because they are in the comfort of their own home. This can eliminate the tedious work of getting up early in the morning, driving to work, and attending meetings. Many people will agree working from home does have its benefits, however, you have negatives, too. Personally, it eliminates the “entrepreneur” mentality and limits the amounts of success you can gain...”

How To Boost The Rankings For Your Branded Terms entrepreneur.com

“You’re likely already familiar with optimizing your site for specific keywords. You may have a list of specific keywords and phrases you’re targeting, or you may be more in the “add amazing content and see what happens,” camp...”

April 24, 2016

6 Business Apps That Will Make You A Productivity Superstar forbes.com

“The Harvard Business Review recently reported, “There will be nearly 5 billion downloads of enterprise apps this year alone.” Naturally, 5 billion downloads is a staggering number. And the reason is simple: we all want to get more done. Ironically, the sheer number of productivity tools — especially when you and your team are immersed in the world of marketing — is itself a major reason we aren’t productive...”

A Few Internet Marketing Tips For New Startups – yourstory.com

“It’s a no-brainer that getting funded is a great achievement. You can hire the best of talent, move into a proper workplace, and invest more in improving your product.

Also, now you can go all-out marketing yourself; and that is where the problem begins.

Once you get funded, there’s an irresistible desire to explore all marketing options which you were not able to afford previously. And that is perfectly understandable. We all want to grow and start marketing ourselves to our target audience, but a careful approach here will ensure that you reach them with maximum effectiveness while burning considerably less amount of money…”

April 23, 2016

From Dorm-Room Idea To $100M Power Platform entrepreneur.com

“Anthony Casalena says he was dumbfounded when he was younger that kids would have chosen to play in the woods instead of using the Internet.

“Come on, you either play in the woods or have the freaking Internet. It’s all information in the world. That’s great!” says Casalena, who turns 34 this Sunday, in an interview with Entrepreneur over lunch. “I was almost surprised more people weren’t obsessed with that. How do you not take that and think about how incredible that was?”…

Impressive 100 Niche Market Data Analysis – andrewhansen.com

“Helping our Constant Profits Club students, I’ve looked at keyword research data containing 20 ranking factors per term, on at least 100 niche markets in the last two weeks.

Here are the ranking patterns I’ve seen consistently, and what they mean for you trying to get search engine traffic in 2016…”

April 22, 2016

Common Influencer Mistakes to Avoid – huffingtonpost.com

“217 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistake (Part 2)..”

Coca-Cola’s Big Marketing Gaffe – copyblogger.com

“The good news is that Action content is probably the easiest type of content to understand. But the bad news is that it can also be some of the most difficult to produce.

We’ll dig into the reasons why shortly, but since we are in the habit of defining each term before we get started, let’s do that here for Action content:

Action content is content designed to get somebody to take an action…”

April 21, 2016

Will The App-Centric Strategy Change The Entire Affiliate Game? performance.in

‘As a well-established marketing channel, affiliate marketing has generated huge sums in sales and commission for advertisers and publishers.

When it was invented, social media networks and the iPhone, iPad and Android devices didn’t even exist. The channel adapted, mobile websites were born and responsive design and dynamic serving are now the norm among advertiser and publisher websites…”

Coca-Cola’s Big Marketing Gaffe qz.com

“Coca-Cola is launching a new soft drink packaging that essentially obscures the difference between various kinds of Coke. In this new branding scheme, unveiled at an event in Mexico City yesterday (April 19), a Diet Coke can appears predominantly red, as do cans of Coke Zero and Coke Life—with just a sliver of their original colors peeking through one side...”

April 20, 2016

Seth Godin Explains Why Risk Taking These Days Is Safe – entrepreneur.com

All creatures need a shortcut, because we don’t have time to re-evaluate the safety of everything,” he says. “Successful people need to build a comfort zone that matches their safety zone.”

He uses the example of the thousand of layoffs that happened in the ’80s at Ford Motor Company of people being too comfortable — and acting on that comfort...”

The Social Consequences Of Bad Internet Marketing – hbr.org

“Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? — Lyons’s dissection of the startup world is warmly humorous far more often than it’s coldly cynical...”

April 19, 2016

How eCommerce Is Driving Profits – entrepreneur.com

“The Fulfillment by Amazon (FBA) service is changing ecommerce. Why? As has been well documented here and elsewhere, entrepreneurs can bypass many of the pain points of selling online. Order-management, fulfillment, return-requests, and other aspects become less of a headache by leveraging the platform...”

Should You Line Up Your Ducks? – johnchow.com

“A huge reason why people are not successful at making money online is because they are trying to line up all their ducks in a row. They want to wait until everything is perfect before starting. I know many people like this and I’m sure you do as well. They hold off buying that house because they think the market might go down. They hold off starting that new business because economy isn’t right. They hold off getting married because they need to save money for that big wedding. They hold off making money online because [insert whatever excuse you want]...”

April 18, 2016

How Social Media Has Evolved adweek.com

“Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend...”

Why Affiliate Marketing Reduces Customer Acquisition Costs – retail.economictimes.indiatimes.com

“Whether your company is small or in the Fortune 500 list, you’d love to have an arrangement where a partner sends you qualified traffic, and you only pay them if and when a sale actually happens on your site. That is exactly what Affiliate Marketing is! Affiliate websites work with 1000s of ecommerce sites and drive sales to them...”

April 17, 2016

Awesome Marketing Podcasts – zacjohnson.com

“Podcasts are completely changing the way content is being created and delivered in the world today. While many of us are used to text and image-based content, podcasting is bringing the conversation to life through full audio and sometimes even video...”

Dankstop Get’s Creative  dukeo.com

“Louis Coniglio and Feliks Khaykin, are filling a 23,000 square foot warehouse with bongs, pipes, vaporizers and dab rigs. As entrepreneurs whose business is barred from mainstream advertising (no TV or radio ads, no FaceBook or Google ad words) they have become experts in grass roots and guerrilla social media marketing to sell their wares. The pair has turned $4,000 of their own money into the online headshop DankStop.com, on track to bring in over $7 million of annual sales after just two years....”

April 16, 2016

63 Businesses You Can Start For Under 10 Grand – entrepreneur.com

“You know you want to start something for yourself. You just need to funnel your ambition and time into an idea that’ll earn extra cash, make you proud, and possibly lead to a full-time venture—and that amazing moment you get to say “I quit!” to your boss. But what great idea should you say “I start!” to?..”

How To Boost Your Blogging Productivity  dukeo.com

“Years ago I saw an advertisement for a watch that divided a day into 25 hours. The theory was the human mind was programmed to operate on a 25-hour cycle and human beings could be more productive if their time clocks were more in tune with their body clocks. I don’t think that watch ever became a huge hit because I’ve never been able to find one. But there are days when I sure could use it...”

April 15, 2016

How To Become Massively Rich – entrepreneur.com

“Imagine if you were a millionaire right now.

You would have practically everything you want. You could enjoy the luxuries of life: the cars, food, clothes, house, and everything else that money can buy. With money comes great respect and friends. Even more, many of your financial worries would immediately evaporate. Money gives you the freedom you’ve always wanted…”

Resources For Killer Persuasive Content copyblogger.com

“Eenie meenie miney mo …

You likely have used the “eenie-meenie-miney-mo method” when making an inconsequential decision.

That’s the opposite of how you should make decisions regarding the look of your content and the message you want to communicate…”

April 14, 2016

Why Millionaires Shun To-Do Lists – entrepreneur.com

“Do you really think Steve Jobs paused several times a day to look upon a task list and asked himself, “What’s my next action?”. Do you really think Mark Cuban has a long list of to-dos that he sorts by A1, A2, B1, B2, B3, C1, and so on?..”

UK Performance Market Exploding – performance.in

“UK advertisers spent £1.3 billion on affiliate marketing and lead generation in 2015 as the IAB’s latest valuation of “performance marketing” showed a 9.3% lift in budgets year on year.

Now in its fourth year and conducted in partnership with PwC, the IAB’s annual assessment of two key performance advertising channels is considered a trusted barometer for their economic worth…”

April 13, 2016

Grab More PR In Less Than One Hour Per Day – entrepreneur.com

“How do you eat an elephant? One bite at a time: We who are raising startups, not pachyderms, know that the keys to success are persistence and consistency. Yet too many owners become frustrated because their businesses aren’t winning the press and social media mentions they deserve...”

Oveedia Launches Affiliate Program marketwired.com

“Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean online travel Agency (OTA) Oveedia (www.Oveedia.com), announced today, that the Company has launched a new Affiliate Hotel program, built to manage the strong interest that many Central American-Caribbean hotels continue to show Oveedia...”

April 12, 2016

Luxury Brands Catching On To Affiliate Marketing econsultancy.com

“Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

But no longer. Affiliate marketing has truly come of age.

Isn’t affiliate just voucher codes?

This is not just about voucher codes, cashback and last-click for advertisers, this is part of a holistic approach to digital advertising that promises real and sustained ROI for high-end brands…”

Crown Equity Holdings Launches Affiliate Program finance.yahoo.com

“Crown Equity Holdings Inc. announced today the launch of the affiliate program (https://affiliate.crweworld.com) for its CRWE WORLD online marketing services. The affiliate program is designed to open the services that CRWE WORLD provides, and allow an affiliate to share in the revenue of the company. By providing a financial incentive, affiliates selling CRWE WORLD services will now be able to profit financially for every service they sold...”

April 11, 2016

The Skinny On HyperLocal Marketing – forbes.com

“First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has emerged as a growing strategy for large brands to reach and connect with their audiences…”

People Who Make More Money Live Longer Lives newsok.com

“Income inequality has emerged as one of the predominant themes in this year’s presidential election. And for good reason, as the economic gulf in the U.S. between the haves and have-nots has never been larger.

Now, research is showing that this wealth disparity correlates to a trend that is perhaps even more disturbing: a growing health gap…”

April 10, 2016

What’s Going On With Ad Blocking? adotas.com

“Ad blocking has become a passionate topic across the industry, inspiring fiery keynotes from the Internet Advertising Bureau’s (IAB) Randall Rothenberg and driving broader mainstream press explorations about what consumers’ increasingly loud actions mean about the future of digital publishing and advertising.

Discussions to date have made general assumptions about why consumers have become fed up, and we can all personally attest to online ad grievances such as slow load times, interruptive banners, misleading content, and other irritating experiences…” 

How Millionaires Set Their Goals  entrepreneur.com

‘”What do you want to be when you grow up?” 

This is the question we’ve all been asked. However, as we meander through life and school, we never really know how to answer. Instead of finding the real answer, we scratch for superficial ones, like jobs. We tell people that we’ll be doctors, lawyers, pilots, police officers, or any other recycled career. Of course, it gets them off of our backs, but the question still haunts us…”

April 9, 2016

A Good Rant Might Be Your Best Sales Pitch  entrepreneur.com

“I got an email from Eric Hauk, president of Bodacion Technologies in Barrington, Illinois. Before I relate his story, let me explain.

Eric’s company makes “hack proof” web servers that do not have any of the usual security holes that Windows, Linux, and Unix machines have.

We’d just done a fast start phone consultation, and the strategy I outlined for him was to become a relentless, remorseless publisher and publicist of all of the vulnerabilities of typical server software. Every month he should crank out more reports about seven, seventeen or a hundred ways hackers can and will (or already did) wreak havoc in your business. White papers, special advisories, magazine articles, seminars — you name it…”

Top Ten Media Publishers In 2016 adweek.com

“In March, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 732 million from Instagram, 692 million from Facebook, 62 million from Twitter and 15 million from YouTube (excluding views)...”

April 8, 2016

12 Qualities Of Self Made Millionaires  entrepreneur.com

“Millionaires are willing to do what 99 percent of people aren’t willing to do.

The 99 percent are idling away their time, money, and emotions while seeking approval from others, while the millionaires work to study and master the game of life. When people around them talk about problems, they find solutions. As people are “settling,” they are constantly on the move…”

Marketing Bots On The Way technologyreview.com

“Here Come the Marketing Bots

For years, social networks have battled spam bots. Now they’re preparing to welcome promotional bots with open arms.

Social networks such as Facebook and Twitter have always been in an arms race with bots—software that impersonates a user, often used by spammers. Twitter listed spam accounts as a “risk factor” in its recent annual report, estimating that 5 percent of active accounts are fake, but conceding it could be higher…”

April 7, 2016

Affiliate Marketing Turns 21!  thedrum.com

“Essentially, affiliate marketing is a business model made up of an ecosystem of affiliates (or publishers), networks and merchants (retailers) that interact to increase the number of conversions an advertiser makes online which could be anything from a sale to a newsletter sign-up…”

SEO 101 dukeo.com

“Just the words “Search Engine Optimization” can make some bloggers freeze up, like a deer caught in headlights. What most bloggers find confusing is the idea that you have to blog one way for the search engines and another way for the readers, but you really don’t. Here’s an easy way to look at SEO: It’s all about building relationships….”

April 6, 2016

New Solar Affiliate Program Launched On The East Coast  solarindustrymag.com

The Solar Program, a privately held residential solar sales and marketing company, has launched an affiliate partnership program in New Jersey and New York that will allow local solar and home improvement companies to offer homeowners solar panels installed directly by the manufacturer…”

When A Search Engine Is Not A Search Engine searchenginewatch.com

“The final text was agreed on in December 2015, setting out a range of strategies for tackling and preventing cyber attacks and disruptions. Its proposals have been met with a lukewarm reception from the industries it covers, which include everything from digital technologies to social networks, financial institutions and ecommerce sites…”

April 5, 2016

Who Should Be Pursuing Passive Income? – entrepreneur.com

“Passive income is the pinnacle of online entrepreneurial pursuits. Everybody wants it. Few have it. Fewer make enough to live on it.

The idea of “passive income” (money earned on a regular basis as a result of little effort) fascinated me when I started my entrepreneurial journey. I followed online experts who laid out the “perfect path” to passive income. Unfortunately, I spent two years seeking this elusive Holy Grail of income with little to show for it…”

Why Your Marketing Should Never Be Confined Or Constricted forbes.com

“When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles. On large scales, this is highly efficient for most areas; for example, a financial department doesn’t need much interaction with customer service (other than to exchange particular bits of information), and can operate more efficiently when self-contained…”

April 4, 2016

Why Your Business Should Be On Snapchat – performinsider.com

“The number of times Mark Zuckerberg attempted to try to purchase Snapchat will tell you the true importance of Snapchat. Snapchat has been touted as the app for the millennials and mostly teens. It has had its share of controversies and also a reputation for being a tool for sexting...”

How To Create The Perfect LinkedIn Profile entrepreneur.com

An infographic.

April 3, 2016

How To Turn Offline Content Into Killer Online Content – dukeo.com

“Believe it or not, there are still plenty of things happening in the world that don’t get reported on the Internet. I know all those big news websites want you to think they’re covering every possible story every single day, but they’re not. They don’t even come close. So quit cruising those same old sites every day, everybody does that. Start looking off-line for content. Who knows? You might even have the next Internet scoop!..”

Louisiana The Latest State To Be Kicked To The Curb By Amazon Associates geekwire.com

“Amazon is ending its affiliate program in Louisiana after legislators passed a law allowing the state to tax businesses without a physical presence there — the latest stand-off in the company’s long-running, state-by-state battle over Internet sales taxes.

In an email overnight, the company informed members of its Amazon Associates program that, “due to recent enactment of tax legislation, residents of Louisiana will no longer be eligible to participate in the Program…”

April 2, 2016

Principles That Guide Our Decision Making – blog.hubspot.com

Think the decisions you make every single day are guided by taking all the information that’s available to you into consideration?

Turns out that’s not always true. Thanks to the information overload we’ve all grown accustomed to, we’ve developed a need for shortcuts, or rules of thumb, to guide our decision-making. 

Check out the video below from influenceatwork to learn the six principles of persuasion, as identified by Dr. Robert Cialdini. (And read this blog post to learn about principles like these in more detail.)…”

Be A Good Blogger Not A Good Blabber – dukeo.com

“I see so many bloggers these days moving toward longer and longer blog posts that just ramble on for miles and if I’ve told you once I’ve told you a hundred times – you need to stop that and get to the point. But what IS the point, you ask? Let’s take a look…

Why You Need To Get To The Point – Fast!

According to ReadingSoft, the average person reads at a rate of 200 words per minute, and only comprehends about 60 percent of what he reads…”

April 1, 2016

Two (Relatively) Simple Steps To Over 30,000 Site Visitors In Only (gulps!) One Day – entrepreneur.com

“I specialize in getting people to click on content. Whether that content is a blog post, an interactive resource or even an infographic, my aim is to get as many people as possible to click on the content, engage with it and share it...”

What To Know About F.T.C.’s Paid Placement Disclosures practicalecommerce.com

“Earlier this March, department store retailer Lord & Taylor agreed to settle U.S. Federal Trade Commission civil charges that it deceived consumers by paying for blog and social media placements. This settlement impacts how retailers work with bloggers and other affiliates.

First, some background. In March 2015, Lord & Taylor launched a social media campaign to promote its new private-label clothing line, Design Lab, which was targeted to women 18 to 35 years old. The campaign included branded blog posts, photos, video uploads, online endorsements, and paid editorial posts in online fashion magazines…”

Why It’s Imperative To Become A Millionaire – inquisitr.com

“Internet Marketing continues to evolve in 2016. With more automation and technology to contend with than ever, creating an effective internet marketing plan without getting overwhelmed can often seem difficult. The right insight can help marketers get the job done efficiently and achieve marketing goals.

In the Huffington Post Business, expert internet marketer Adeel Chowdhry gave his insights into how internet marketing will evolve in 2016. Chowdry is a well-known internet marketer and highly-paid consultant. He offered three different areas he believed that internet marketers needed to focus…”

Why You Need To Come To Denver In October – copyblogger.com

“You may have noticed that Copyblogger founder and Rainmaker Digital CEO Brian Clark lives in Colorado. I do, too, as do some of our wonderful virtual team.

And those of us in Colorado can’t help but notice a sharp shift in the tourists who visit our state every year.

Once, it was smiling families from around the world looking for superb skiing…”

Why It’s Imperative To Become A Millionaire – entrepreneur.com

“Do you want to be a millionaire?

Reaching the million-dollar mark is a laborious task and can only be accomplished by the serious individual who is willing to pay the price. Becoming a millionaire isn’t for those who just want to ‘settle’ in life. Nor will you become a millionaire if you’re looking for ‘get rich quick’ schemes. It requires high risk that can turn into high reward…”

Affluent Market Segment Still Growing – straitstimes.com

“The ranks of affluent people here are still increasing despite the economic slowdown, and plenty of them remain keen to splurge on travel, according to credit card provider Visa.

Cardholder numbers in the affluent segment – defined by Visa as those earning $120,000 and more annually – grew at a rate of 25 per cent year on year last year, higher than the overall cardholder growth of 11 per cent, Visa found.

Credit card spending here has not dropped significantly despite the fragile economy. Monetary Authority of Singapore data showed that card billings in January totaled $4 billion, down from $4.49 billion in December but still up 4.5 per cent from a year earlier…”

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