One of the big buzzwords in digital marketing this year is Native Advertising.

What Are Native Ads?

Native ads are cleverly disguised ads on your website that are made to look like your other content. The goal is to get your readers attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the rest of your site. The intent is to make the ads feel less intrusive and thus increase the likelihood your readers will click on it.

Why Should You Use Native Ads?

Last week at the Traffic & Conversion Summit 2014 keynote speaker and expert internet marketer Ryan Deiss suggested that Native Ads were one of the three most important shifts in digital marketing going forward into 2014. You need to learn how to effectively use native advertising or get left behind.  

“2014 is poised to be a big year for “native advertising” as it goes from an industry buzzword, commonly used and inconsistently defined, to a meaningful share of revenue for most publishers. Or at least that’s what I asked Santa for a few weeks ago.

Basically, native ads are ads that are constructed to emulate the surrounding content. And they’re catching on because, rather than trying to distract users from the content they’re interested in (via flashy banners or ads that expand to take over the screen), native ads act as part of the content.”

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