How To Make Your Mobile Marketing Campaigns Work For You

There are many businesses who are putting off mobile marketing because they think it’s too difficult. However, the reason they believe it’s too difficult is usually because they simply don’t understand how to do it.

The reality is that mobile marketing is extremely easy, once you’ve taken just a small amount of time to learn a few strategies. And furthermore, once you have your mobile marketing strategy foundation built, it becomes even easier and much more passive than any of the other traditional marketing tactics you have probably been using.

Here are some mobile marketing strategies to help get you started.

1. Mobile Marketing Methods You Should Be Using

There are several facets of mobile marketing and they are: making sure your websites are mobile responsive, taking advantage of SMS, using mobile banner ads, utilizing mobile paid search options, having your own mobile apps, geo-targeting, near field communication and using QR codes on everything.

2. Test, Test and Test Again

Unfortunately, many people make the mistake of designing and implementing a fantastic mobile website; however, they don’t take the time to test it. You must test your mobile website and you should test it in more ways than one. First you will need to run it through a mobile website tester such as StudioPress. This will show you how your site looks on a mobile device. Then have several members of your team test your website. This means you should have people going through every page, every link and every process on your site. They need to see if your mobile website is user-friendly, does the navigation make sense, is any part of the information you want to portray hard to find, are there any broken links, do you have big, bold, prominent call to action buttons available? Additionally, you need to have them click through your complete sales funnel from start to finish. This will show you if there are any breaks in the process or anything that will prevent your customers from completing a sale.

3. Have Your Website Graded

You are probably wondering exactly how you should go about grading your website. Well, this is extremely easy, yet it’s a step that should never be skipped. To grade your website you will need a website grader. A website grader will help you audit your website and content in many different ways to make sure it’s up to snuff before you roll it out to the public. Every website grader is slightly different when it comes to what it checks; however, they usually check to make sure your website contains everything the search engine algorithms require to be rated as a high quality site and that it has the qualities that make it user-friendly.

4. Optimize Your Website Properly

You absolutely must optimize your website properly, if you want your efforts to succeed. If you don’t optimize your site properly, the search engines won’t view your site as relevant and it won’t rank in a high enough position that anyone will see it, which is like not having a website at all. But how exactly do you go about making sure your website is properly optimized?

You can easily optimize your website by adding well-researched, relevant keywords to it. For example, if you are an affiliate marketer for a brain supplement company, then you will need to find as many relevant and related keywords that relate to the brain to use on your site and in all your mobile marketing campaigns. And you need to have enough varying keywords present to show the search engines that your site is relevant so you can rank. But you also need them so you aren’t repeating the same keywords over and over again, which the search engines frown on and could ultimately hurt your website’s rankings. You can easily find plenty of keywords using an LSI keyword finder.

The Bottom Line

There are many different mobile marketing strategies you can use to help grow your revenue. You just need to take some time to learn a few of the basics and build on them from there. Additionally, you can also hire a mobile marketing company to assist you. And generally, if you find a reputable marketing company to handle your mobile marketing, it will almost always result in a much higher ROI than could have been achieved otherwise.

What’s Next?

What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.

Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+

Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.
Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

Photo Credit: Janitors Flickr via Compfight cc

0 Comments