Is Your Website Mobile Friendly Yet?
Are you ready for the coming Mobilegeddon? The mobile apocalypse is almost upon us.
Google recently issued this directive:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
If your website doesn’t look good on mobile devices you’ll be penalized in the search engine rankings on those devices. With the explosive growth of mobile devices we all knew one that that this shift would occur but now we have a drop-dead date from the search engine giant Google.
Luckily for us, Google has given us a free tool to check our site mobile friendliness and it takes only seconds to use. And if your site is not mobile-friendly it has tutorials available for your to get your site in Google’s good graces well before the penalties begin.
The Deadline Is April 21, 2015
To check out your site go to:
A screenshot is below. Just plug in your website address to get started:
You’ll get one of two results.
- A green Awesome. This page is mobile-friendly
- A red Not mobile-friendly
The top result means you’re good to go and no penalty will occur. Congratulations.
If you get the red message result you have some work to do.
How To Make Your Website Mobile Friendly:
If you get the “Not mobile-friendly” message from the free Google tool it will show some reasons why your website failed the test.
Google wants to help you make your site mobile compliant so the page showing these suggestions will be linked to tutorials that go into much more detail on how to solve these problems.
If you’re not comfortable with the technical aspects of your website or your site was built by someone else you may want to reach out for help from someone experienced. And if you decide to tackle the job yourself make damn sure you back your website up every step of the way to avoid a disastrous deletion scenario.
How To Make A WordPress Mobile-Friendly Website:
If your website was built on the WordPress platform it’s a fairly easy fix to get mobile-friendly. Here are two options to make your WordPress site pass the test:
- Responsive Web Design (RWD) – For starters, most of the newer WordPress templates are already mobile-friendly and use a design called Responsive Web Design. If you have a RWD template installed it’s likely you passed Google’s test. If not, you may need to switch to one that is. RWD templates automatically adjust the size of your website’s pages to fit whatever type of device the viewer is using. This benefit of this option is that it’s relatively painless for you since your content should migrate to your new template with little or no problems. The drawback of this option is that you need to change the appearance of your site with the new template design. If you would rather stick with your present design…
- Create a Mobile Site Version – Don’t freak. This is actually simpler than it sounds and your home website will remain the same. There is a plugin called WPTouch that will take care of your mobile transition for you. The best part is that it not only works great but there is a free version available. The paid version gives you alot more options and templates to choose from for your mobile site but the free version works just fine.
Whatever you do get going on this before you run out of time on April 21, 2015. Mobile is the future of the web so you don’t want to be in Google’s sandbox trying to climb back up the search engine rankings once you lose your spots.
3-31-2015: Update here