What Is Mindset?

Every so often a truly groundbreaking idea comes along. This is one.

Mindset explains:

  • Why brains and talent don’t bring success
  • How they can stand in the way of it
  • Why praising brains and talent doesn’t foster self-esteem and accomplishment, but jeopardizes them
  • How teaching a simple idea about the brain raises grades and productivity
  • What all great CEOs, parents, teachers, athletes know

Mindset is a simple idea discovered by world-renowned Stanford University psychologist Carol Dweck in decades of research on achievement and success—a simple idea that makes all the difference.* Professor Dweck’s research in personality, motivation, and development are groundbreaking. She teaches courses in Personality and Social Development as well as Motivation.

According to Dweck, some individuals believe their success is based on innate ability; these are said to have a “fixed” theory of intelligence (a fixed mindset). Others, who believe their success is based on hard work, persistence, and continual learning are said to have a “growth” or an “incremental” theory of intelligence (a growth mindset).

Fixed Mindset:

In a fixed mindset, people believe their basic qualities, such as their intelligence or talent, are simply fixed traits they’re born with. They spend more time relying on their intelligence or talent instead of developing more. They also believe that talent alone creates success—even without effort. Fixed-mindset individuals dread failure because they believe it’s a negative statement on their basic abilities.

Growth Mindset:

In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. Virtually all great people have had these qualities.Teaching a growth mindset creates motivation, increases productivity, and enhances relationships. Growth mindset individuals don’t mind or fear failure as much because they realize their performance can be improved and learning comes from failure. Dweck argues that the growth mindset will allow a person to live a less stressful and more successful life.

Why Are You Telling Me All Of This?

In affiliate marketing, and every area of your life really, a growth mindset is critical to your success.  I know its common sense but it must drive you to be uncommon – to be exceptional.  That’s where the real big money is made.  You must develop and learn to have a super-affiliate mindset. 


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