Lead Magnets For Email Marketing
The right lead magnet will make your email marketing machine run smoothly and profitably non-stop 24 hours a day all year round
One of the most common questions I get as an internet marketer is “what should I be spending my time on?”
It’s a great question because there are so many different ways to make money online. Being able to select your own income path is one of the things that makes internet marketing so great.
You can create your own products and services or just market other people’s products as an affiliate. You get to choose your marketplace and the merchants you do business with. But regardless of which path you take, there’s one component of your online business that you must include. That key component is… email marketing.
Why? Because email marketing gives you more return on investment than any other single online marketing model. ROI is typically around 4,300%. Yes, you read that figure right!
Email marketing works in every niche and is the most powerful tool for finding customers and building long-lasting profitable relationships. It allows you to speak with a large group of people instantaneously through seamless automation.
And what provides the automation are the tools you use to make email marketing work for you. The better the tools you use the a more smoothly your marketing machine will run. And the most critical of tools is your lead magnet which is what brings you subscribers in the first place.
This Free Training Video will show you the 11 Rules To Creating The Perfect Lead Magnet For Your Business:
Additional Lead Magnet Tips:
Jeff’s video training above is amazing. So if you haven’t already done so… please go watch it now.
Below are some of my own tips that may also help you put together a winning lead magnet.
“Match Bait To Critter. If you want a yard full of deer, do not put a 50-pound block of cheddar cheese outside. Put out a big salt block.” – Dan Kennedy
The lead magnet is not only intended to build your email list but also your credibility too. It’s your opportunity to demonstrate your knowledge in your niche and connect with your audience on a personal level.
For this site I use The Super Affiliate Handbook. On that note, if you’re not already on my list please click here and go get this valuable free report now.
Types Of Lead Magnets:
- audio interviews
- resource lists
- free reports
- quick-start guides
- access to private site area or forum
Where To Get Your Lead Magnet:
The best way is to create your own. After all, if you don’t know enough about your topic to share some valuable insight about your topic perhaps you better choose another one right?
If you have the knowledge to share but can’t write well or produce videos, software, templates, or interviews look for some help. Fiverr.com is a great place to find help fast with these types of projects, and nearly all for only five bucks!
If you lack the know-how or would rather buy an ethical bribe to share look on a PLR (private label rights) catalog site like this one for rebrandable ebooks, articles, videos, and more.
Whether you know if or not you’re getting bombed by lead magnets every day. Coupons, happy-hours, limited time discounts (sales), buy one get one free, bonus products when you buy, free trials, etc. Start paying attention to the types of offers you respond to and adjust those strategies within your own marketing.
Just remember that the key to your giveaway is that it needs to not only be something of value but something relevant to your target market. Remember Dan Kennedy’s quote above? The more relevant and valuable your magnet is the higher your response rate will be, the larger your list will become, and the more money you will make.