23 Best Insurance Affiliate Programs To Promote In 2024

Updated: February 27, 2024 by Bill Burniece

Best Insurance Affiliate Programs

Insurance affiliate programs are evergreen as they come because insurance is one of the few things that we absolutely all need and will be around forever in one form or another.

Insurance premiums in the US alone exceeded one trillion dollars in 2020 and that figure continues to grow.

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What Are The Best Insurance Affiliate Programs?

Featured Insurance Affiliate Program

#1 SmartFinancial

Smartfinancial logo image

Affiliate Commissions: Payouts vary by campaign.

Affiliate Signup Link:  Click Here

Affiliate Description:

Founded by a team of insurance and technology experts, SmartFinancial has a long track record of building insurance products that have helped millions of consumers save time and money.

SmartFinancial focuses on providing valuable content, actionable advice and rich tools to help you compare and find the best insurance coverage. 

Their mission is to match consumers to their extensive network of carriers and agency partners. 

SmartFinancial marketplace covers all major lines of insurance including auto, home, life, health and commercial insurance.

Editorial review process for this listicle is located here.

Embroker screenshot

Embroker

Affiliate Commissions: Earn $250 per sale.

Cookie Duration: 90 days.

Affiliate Signup Link: Click Here

Company Description:

Embroker is the breakthrough insurance platform built for owners who don’t want to waste time on insurance so they can focus on building their business.

No more brokers dealing with legacy insurance companies, no faxes, no paper forms, just a radically simple approach that provides fully-digital tailored coverage in minutes.

HealthIQ screenshot

Health IQ

Affiliate Commissions: Earn $150 per sale.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

Health IQ is the only Medicare broker that uses your detailed health record and their AI platform to find a plan truly tailored to your needs.

Health IQ makes insurance fair for people living a healthy lifestyle. They shop the top 30 carriers to find you the best rates.

They offer special rate life insurance for the health conscious, with exclusive rates for runners, cyclists, HIIT athletes, vegans, and more.

CargoCert screenshot

CargoCert

Affiliate Commissions: Please click thru to get latest terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

CargoCert provides the highest quality instant online cargo insurance available, all from world leading insurers.

They give provide insurance instantly, and their online claim portal is user friendly, intuitive, and fast.

Insurist screenshot

Insurist

Affiliate Commissions: Please click thru to get latest terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Insurist is the trusted resource for making informed insurance choices.

Select expertly written life, car, and home insurance guides.

They provide policies at the best price, from the best-rated company, with the quickest approval possible.

Nationwide Travel Insurance screenshot

Nationwide Travel Insurance

Affiliate Commissions: Earn 15% commissions.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Nationwide travel insurance provides travelers with protection against unforeseen events that could put nonrefundable travel expenses at risk.

Coverage against trip cancellations or, interruptions from events such as sickness, death, hurricanes, natural disasters, job changes, accidents and much, much more.

Also included is medical coverage, lost baggage, evacuations & travel concierge … one of the broadest coverages in the entire global travel industry.

Liberty Mutual screenshot

Liberty Mutual

Affiliate Commissions: Earn up to $10 per lead.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Liberty Mutual is a diversified global insurer and property and casualty insurer based in the U.S.

It ranks on the Fortune 100 list of largest corporations in the United States based on 2021 revenue.

They are the sixth-largest property and casualty insurer in the United States.

CoverWallet screenshot

CoverWallet

Affiliate Commissions: Earn $30 per sale.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

CoverWallet offers easy online insurance options for businesses.

CoverWallet works with small and medium-sized businesses and startups to provide insurance coverage that is tailored, affordable and right for each specific business.

Travelex screenshot

Travelex

Affiliate Commissions: Earn $25 per sale.

Cookie Duration: 45 days.

Affiliate Signup Link: Click Here

Company Description:

Travelex Insurance Services is a leading travel insurance provider in the United States with 25 years of industry expertise.

They offer travel insurance packages affordable to all travelers.

Their primary business is foreign currency exchange, issuing prepaid credit cards for use by travelers, and supplying central banks with foreign currency.

You might also like: Retirement affiliate programs

Ethos Life screenshot

Ethos Life

Affiliate Commissions: Earn up to $55 per lead.

Cookie Duration: 7 days.

Affiliate Signup Link: Click Here

Company Description:

Ethos Life Insurance makes life insurance easy by offering customers a dependable quote in seconds with an easy application.

The rates are as low as $8/month with plans to fit any budget.

Cover-More Australia screenshot

Cover-More Australia

Affiliate Commissions: Earn 10% commissions.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

Cover-More Australia provides travel insurance for people in Australia.

They have protected the travel plans and experiences of more than 15 million people worldwide each year for more than 35 years.

USAA screenshot

USAA

Affiliate Commissions: Earn up to $20 per lead.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

USAA is a diversified financial services group of companies.

They are among the leading providers of insurance, investments, and banking products to members of the U.S. military including veterans who have honorably served and their families.

Coverplushealth screenshot

Coverplushealth

Affiliate Commissions: Earn 30% per lead.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

The Coverplushealth affiliate program promotes a program that makes it easier for people to search, compare, and buy health insurance online at any time and from anywhere.

Their data-driven online platform allows people to make intelligent decisions and better protect themselves and their families by accessing a variety of excellent insurance options from multiple health insurance carriers.

Hiscox screenshot

Hiscox

Affiliate Commissions: Earn $25 for every quote you generate.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Hiscox specializes in niche areas of the market, offering property and casualty insurance aimed at companies and high-net-worth individuals.

They also cover against such risks as hacking, kidnapping, and satellite damage.

They have 100 years of experience in meeting the professional, property, and specialty insurance needs of US businesses.

Ladder Life screenshot

Ladder Life

Affiliate Commissions: Refer a friend and earn $50. Refer one in California and earn up to $1,000.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Ladder offers affordable, 100% digital term life insurance from $100k to $3 million with the ability to adjust your coverage as life changes.

Ladder is a fast growing company that has partnered with Fidelity Security Life Insurance Company to issue LadderLife™ policies.

In New York, Ladder has partnered with Allianz Life Insurance Company of New York to issue the LadderLife product.

General Liability Insurance screenshot

General Liability Insurance

Affiliate Commissions: Earn $10 CPA for a simple form sign-up.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

General Liability Insurance offers commercial general liability and business insurance options.

They specialize in quick general liability insurance quotes, and have many options placing your small business insurance coverage.

They have a fast commercial general liability insurance quote process, making binding coverage simple.

You might also like: Credit card affiliate programs

Allstate screenshot

Allstate

Affiliate Commissions: Earn up to $15 per lead.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

Allstate is an enormous company that offers all manners of insurance including auto, home, life and other insurance offered through its Allstate, Esurance, Encompass, SquareTrade and Answer Financial brands.

Allstate is well-known for their slogan “You’re in Good Hands with Allstate.”

Nomad/Safety Wing screenshot

Nomad/Safety Wing

Affiliate Commissions: Earn 10% commissions.

Cookie Duration: 1 year.

Affiliate Signup Link: Click Here

Company Description:

Nomad Insurance is a global travel medical insurance that covers people from all over the world, while outside their home country – including COVID-19 coverage.

And it is even available for people who are already abroad.

TravelInsurance screenshot

TravelInsurance

Affiliate Commissions: Click through for current terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

TravelInsurance.com offers low-cost travel insurance options by comparing policies from several major insurance companies.

A travel insurance policy protects travelers from a variety of unexpected circumstances while you’re traveling. 

CommercialInsurance screenshot

CommercialInsurance

Affiliate Commissions: Click through for current terms.

Cookie Duration: Not listed.

Affiliate Signup Link: Click Here

Company Description:

CommercialInsurance.net helps small business owners and operators find quotes for commercial insurance from preferred insurance companies.

They offer same business-day insurance policies and certificates. 

Lemonade screenshot

Lemonade

Affiliate Commissions: Earn up to $20 CPA.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

Lemonade is a full-stack insurance carrier that delivers a solid and transparent insurance experience.

They offer hassle-free renters (contents), homeowners, car, pet, and life products in the US and Europe.

Lemonade is a fully licensed and regulated insurance company, which means that they underwrite, price, and sell policies, as well as handle and pay out claims.

Bestow screenshot

Bestow

Affiliate Commissions: Earn $50 per qualified life insurance application.

Cookie Duration: 30 days.

Affiliate Signup Link: Click Here

Company Description:

Bestow provides life insurance for individuals in the United States.

They create innovative life insurance products and technologies to make insurance accessible to more people.

Allianz screenshot

Allianz

Affiliate Commissions: Varies by type of insurance product.

Cookie Duration: 45 days.

Affiliate Signup Link: Click Here

Company Description:

Allianz is one of the leading providers of health insurance in the world.

Their solutions are particularly suited to the high net worth expatriate audience living, working or studying abroad, as well as HR Managers of international company or governmental organizations.

Tips To Promote Insurance Affiliate Programs Online:

  • Grab an autoresponder and start building your own private email list
  • Create pages on social media platforms to build you audience, increase awareness, and drive traffic back to your primary website or blog
  • If you need help from a super-affiliate, jump on John’s program
  • Separate yourself from other insurance-related websites by offering a unique angle or perspective. Or just the latest insurance news or policies

Summary

When it comes to promoting insurance affiliate programs, it really is a mixed bag.

Most programs pay a small commission for leads and sales. Others can pay you up to $1,000 for a single sale.

The insurance vertical is super competitive but the market is vast so there is plenty of room for you to carve your own niche.

Do you have an insurance affiliate program that isn’t listed here?
Contact me and let’s talk about getting your program included.

More awesome insurance affiliate programs are coming soon.

Are you new To Affiliate Marketing?
Click here to start my free step-by-step training.

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Commissions Comparison:

Ladder Life Up to $1,000 per referral
Embroker $250 per sale
Health IQ $150 per sale
Ethos Life Insurance Up to $55 per lead
Bestow $50 per lead
USAA Up to $20 per lead
Coverplushealth 30% per lead
Nationwide Travel Insurance 15% commissions
Nomad/Safety Wing 10% commissions
Cover-More Australia Up to 10% commissions
CoverWallet $30 per sale
Travelex $25 per sale
Hiscox $25 per quote
Lemonade $20 CPA
Allstate $15 per lead
General Liability Insurance $10 CPA
Liberty Mutual Up to $10 per lead
Allianz Varies by product
SmartFinancial Varies by program
CargoCert Click through for terms
Insurist Click through for terms
TravelInsurance Click through for terms
CommercialInsurance Click through for terms

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Disclosure:
The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.