If you already know everything you need to know about influencer marketing and just came here for the FREE directory of the 241 of the most influential people online please click the link below:
This directory will give you (on a silver platter):
- Their email contact info (wow!)
- Number of followers on their social media platforms
- What niche or market these influencers are in
- Their marketing ‘reach’ scores
What Is Influencer Marketing?
Influencer marketing is a type of internet marketing that focuses on key people (influencers) within a niche or market rather than the market as a whole.
Instead of targeted potential customers, you identify individuals that have influence over your potential buyers, and orient your marketing efforts around those influencers.
Influencer marketing is red hot right now and most industry insiders predict that it will continue to grow and become the next ‘big thing’ in advertising. I believe it already is.
Why ‘Influence Marketing’?
Social media has grown into a multi-faceted massive median in the past decade. Instead of trusting companies on their advertised word, consumers are looking increasingly to fellow consumers to help them make their purchasing decisions. Not only are people interested in other consumers views but their favorite celebrities and personalities as well. Many of these key influencers have built huge followings on social media platforms such as YouTube, Instagram, Snapchat, Pinterest, and others.
For creative internet marketers, influencer marketing opens up an amazing world of possibilities. It allows both you and/or your brand the opportunity to connect with consumers in a much more direct and intimate way. By creating branded content with your market’s key social media influencers you can amplify your message while seducing your target audience at the same time.
One of many marketing strategies I learned from marketing legend Dan Kennedy is that if you’re not a celebrity (and few of us are) the next best thing is to either partner with one or hire one as your spokesperson. This strategy fits in beautifully with influencer marketing.
Let’s break it down:
In the coming days I’m going to be going deep into the topic of influencer marketing. I’ll show you how can tap into and utilize this amazing resource to increase your income and grow your target audience.