The Road To Influencer Marketing

Influencer marketing is probably the most overused word in digital marketing.

For the uninitiated, influencer marketing focuses on influential people rather than a target market as a whole. It identifies people who have influence over potential buyers in a market and focuses on leveraging those influencers. It has been a hot topic in online marketing for the past couple of years. Brands are constantly finding new ways to reach their targeted audience, and marketers have begun to utilize influencers to get an inside track to their audience.

Influencer marketing was made possible with the birth of social media which allowed influencers to thrive and assemble a large audience of fans and followers.

Market Inspector has compiled an infographic that will give you an overview of influencer marketing.

“The infographic acts as a reference guide to new age marketers that are yet to explore the benefits of this marketing technique. For instance, in 2017, 63% of marketers have increased their budgets for influencer marketing. It is only expected to grow in the year 2018.
While industries such as fashions and lifestyle see a high ROI on influencer marketing, it is known that this form of marketing will penetrate into other industries as well.

If you are a new marketer and are looking to delve into influencer marketing, this infographic gives you a guide to start and execute an effective influencer marketing campaign.
Take a look at the infographic and explore the possibilities of influencer marketing in your business.”

*Infographic from market inspector.

Infographic by Market Inspector

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