Influencer Marketer Strategies

This is the second post in the series on influencer marketing.

In the first post we discussed what influencer marketing is and why it’s such an important element to internet marketing success.

In this post we’re going to get into how you can tap into influencer marketing to boost your message and increase your online sales.

The Role Of Influencers

The rise of social media has completely changed the way that we communicate with one another. Important information now travels at lightning speeds which is why we learn about breaking news almost instantaneously now. In fact, this is a big reason why old-school print media is dying a slow, painful death. By the time print media is published and delivered it is literally old news that we’ve already consumed and moved on from.

But it’s not just awareness that word of mouth social platforms provide. This awareness also causes influence that drives action and that’s where it fits in perfectly with internet marketing. You can use important influencers in your market to help spread your message bringing you more leads, opt-ins, and most importantly sales.

Here is an infographic that lays out a 3-step process (under HOW TO) to tapping into your market’s social influencers:

Before you get started you need to create a simple profile of your ideal influencer by:

  • age
  • gender
  • location
  • vertical market
  • audience size

Keep it simple. This gives your a pretty good idea of who is a good target. Next you need to locate them…

Step 1: Places To Find Your Ideal Influencers

  1. Klout: Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via their “Klout Score”. The Klout Score ranges from 1 to 100. The higher your score is, the more influential you are. The Klout Score is determined by over 400 factors including: your website comments, followers, likes, mentions, retweets, +1s, connections, etc. 
  2. Google Alerts: Google Alerts allows you to be notified by email whenever it finds new results—such as web pages, blogs, newspaper articles, research, or data—that match your search terms. You can set up alerts for keywords pertaining to your brand, your name, or your marketplace. For example, I have Google Alerts set up for the terms “affiliate marketing, internet marketing, social media” etc.
  3. Social Mention Platforms: Social Mention services allow you to type in your name (or your company’s name) to discover mentions on different social media platforms such as Facebook YouTube, Twitter, etc.
  4. Social Media Monitoring: People who like you or your brand are the best influencers you will have. These are people who “like” and follow you on social media channels and talk positively about both you and your brand. By paying attention to your social media mentions and blog post shares you’ll find advocates and influencers you didn’t realize you had. 
  5. Hashtag Cultivating: Identify the various hashtags that your target influencers are using. Once you have a list, start monitoring the conversations around these hashtags. Once you identify some good influencers to target, start following them on their various social media platforms such as Twitter and Facebook so you can effectively track them. Hootsuite is a good tool to help you organize this. 
  6. Blogger Outreach:  Make a list of the most influential bloggers in your niche or marketplace. The best way to locate influential bloggers is to search for the keyword phrase “your topic” blogs in a search engine such as Google or Bing. After your list is complete start checking out the Klout scores and traffic stats (Alexa.com).

2 Comments

  1. Efoghor Joseph Ezie

    Thanks for this timely post on Influencer Marketer Strategies. Things are really changing and those who are unable to catch with the speed are left behind.
    Leveraging on other people’s influence is like riding on the back of established brands into business success.
    As much as possible, we must look for ways to makes things happen faster and more efficiently to lead us to our desired goals. Building a working relationship with influencers in our niche is a sure way to reach our destination quicker.
    Do have a lovely week.

    • bill

      Thank you Efoghor. Sincerely – Bill