Is Your Website Short On Visitors? These Tips Can Help You Out
No matter what kind of business you are in charge of, your website traffic directly affects its success. Even if you have top quality products and services, and helpful customer support agents, unless you are getting enough visitors to your website on a daily basis, chances are that you won’t be able to meet your business objectives and won’t manage to stay competitive on the market.
Did it ever happen to you that you have tried your best to bring more visitors and even tried numerous different techniques, but none of them worked effectively enough? Well, you are not alone! In today’s digital world where there is an endless number of websites, it becomes clear why many businesses are struggling with getting more traffic.
What is more, many people think that it is impossible to get more visitors unless you are an SEO expert. Luckily, this isn’t true! We will provide you with some insightful and easy tips that anyone can use to make sure they are getting a sufficient amount of visitors in the long run.
1. Start with optimization
The first thing to do before you start putting effort into increasing your website traffic is to get a detailed insight into your current traffic, of course.
The best way to achieve this is by using Google Analytics and the following essential metrics: pages per visit, unique visitors, average session duration (or the time spent on your website), page views, traffic sources, bounce rate, and exit pages.
Once you have done this, you are advised to check your traffic on a regular basis – no less than 3-4 times a week. This regular checkup will help you determine whether you should be making some improvements, and it will show what is working the best for you.
In addition, you need to come up with a documented content marketing strategy. In fact, according to research conducted by the Content Marketing Institute, more than 60 percent of business organizations that have a documented content marketing strategy are managing to meet their objectives.
In order to achieve this, you should include the following types of content in your strategy: infographics, videos, blogs, and podcasts.
Apart from this, coming up with more engaging blog headlines is what will enable you to really sell your content. So, pay attention to relevant keywords, and by any means avoid headlines which are too generic and too lengthy.
When it comes to the content itself, it is needless to say that it should be compelling, informative, and easy to read, so make sure your paragraphs are short and concise.
Moreover, including some attractive images will make your website more visually appealing – according to Socialbakers, “Photos make up 93% of the most engaging posts on Facebook”.
2. Improve sales with live chat
Live chat for websites is designed to allow both your active customers and your leads to contact your company’s customer support agents whenever they have some problems or questions.
Today’s customers are all about convenience – if a person needs to wait for hours and, in some cases, even days, to get their problems addressed and fixed effectively, it is highly likely that they will decide to turn to some of your competitors.
Luckily, live chat for websites will help you to go an extra mile to show each of your website visitors that they are truly valuable to your organization.
Not only that you will be able to improve sales with live chat, but it will also enable your customer support agents to be more productive than ever before.
Other amazing benefits live support for website is guaranteed to provide your entire organization with include: reduced costs, improved customer loyalty and the overall customer experience, quicker problem resolution, insightful reports and analytics which will enable you to pinpoint any potential pain points, competitive advantages, proactive outreach, expanded market reach, and many more.
3. Make the use of social media platforms
According to Statista, more than 80 percent of the US citizens are using at least one social media platform, so you should use this great opportunity to boost your website traffic.
No matter which exact platforms you choose to be active on, there are some general rules you should follow in order for your efforts to really pay off: optimize your posts for each particular platform, share posts regularly, but don’t spam your audience, determine what the peak hours are, and make your content shareable.
If you not sure when you should be posting your content on different social media platforms, you can check it here.
4. Invest in affiliate marketing
Affiliate programs are the best way for any type of business to boost their website traffic. These programs are beneficial for both the businesses themselves as well as their affiliates.
Investing in affiliate marketing will help you establish more lucrative relationships, improve collaboration, get more exposure, track the success of your marketing efforts more effectively, save time and money on designing expensive and time-consuming marketing strategies, and generate qualified leads.
As you can see, boosting website traffic doesn’t have to be a challenging task at all, provided that you are using some effective strategies, like the ones mentioned above.
Each one of these tactics is a proven way for increasing the number of visitors to your company’s website, and the best thing about them is that you don’t even need to wait for a long time to see the results.
Jason is a Sr. Technical Writer currently associated with ProProfs Chat. He enjoys writing about emerging customer support products, trends in customer support industry and the financial impacts of using such tools. In his spare time, Jason likes traveling extensively to learn about new cultures and traditions.