im·pro·vise  (ĭm′prə-vīz′)
v. im·pro·vised, im·pro·vis·ing, im·pro·vis·es
1. To invent, compose, or perform something extemporaneously.
2. To improvise music.
3. To make do with whatever materials are at hand.

How To Improve And Improvise Your Marketing

When I started this website, High Paying Affiliate Programs, a year ago I had already owned the domain name for several years. I purchased the domain name while researching something completely unrelated to this site’s primary topic. I had no idea what I was going to do with it at the time but just knew that I needed to buy it before someone else did.

Fast forward to a year ago when I was looking for big-ticket affiliate programs for a client to sell in his niche. Only then did I realize that no directory existed exclusively for high-end affiliate programs and that it was up to me to build one. Thus, this site was created organically thru improvisation.

“Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers.  Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the next level:

Take Risks

Social engagement requires experimentation. In a world of big data and analytics, marketing is still a hell of a lot of art. Improvisation involves taking creative risks and following our gut (not just our head).

Risk is a muscle; when you exercise, it grows. To evolve, marketing has to take similar risks. Sometimes things won’t work. The more you take experiment, the more you fail quickly and discover what works. As with improvisation, in marketing there is no way to know if something works except one: doing it.

“Yes, and”-ing to Co-Create Something Better Marketing means co-creating. ”Yes, and…” is the cornerstone of improvisation. It’s the building block for great scenes.

For example, if your on-stage partner calls you “Mom,” you are a mom, and you must build onto the reality your partner creates. When we ‘deny’ an offer (yes, but…), the scene stalls. “Yes, but” someone and watch the reaction.

This happens every day at a subconscious level for most of us. You’ll notice that “yes, but…” kills creativity. In cultures filled with people who “yes, but” (which really means “no”), very little co-creating happens.”

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Photo Credit: J a s o n B o l d e r o Flickr via Compfight cc