How To Start An Affiliate Website In 2020

Affiliate marketing, in my opinion, is the best job in the world. You can pick one of your favorite topics that you enjoy – a hobby, a skill, a job, an opportunity, anything really, and chances are somebody is making money online writing about it.

The number one roadblock you’ll face is the seemingly daunting task of getting started. Oh, on that note… if you’re not sure whether or not affiliate marketing is for you or you’re not quite ready to jump in yet please start here.

But I’m about to show you how easy it is to start your own affiliate marketing website or blog without having any technical skills or coding experience whatsoever. In fact, you can get started today. As in right NOW.

Below I have put together for you a step-by-step tutorial in ridiculous detail (including screenshots of each and every step) on how to get your new website online in minutes.

Follow this tutorial and you will start a new and fun journey that can pay you passive income by selling other people’s products 24/7/365. You don’t have to create any of your own products, store inventory, perform fulfillment, ship anything or do any customer service of any kind. Sound good?

Then please proceed…

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Create An Affiliate Marketing Website In Three Steps:

3 Simple Steps
  1. Get Your Own Domain Name And Hosting
  2. Install WordPress
  3. Start Making It Your Own

Affiliate Website Creation: Step #1)  Getting Your Own Domain And Hosting Account:

Click here: Bluehost to get to the new customer discount page and then click on the big green button seen below. (This will open Bluehost in a new tab so you can click back on this tab to continue the step-by-step instructions):

bluehost screenshot 1

After you click on the green button, you’ll land on a page with your plan selections. Since you’re just starting out I recommend the Basic plan since it the cheapest and you can always upgrade later if you need to. Your Basic plan will include everything you need to get started:

  1. Hosting
  2. Domain Name
  3. Email Account For Your New Site

 Please note the starter plan is usually billed annually but it will also save you some money instead of paying monthly.

bluehost screenshot 3

Next, you’ll end up on the domain name page. This is where the fun begins. Choose a good, short, easy-to-spell, and relevant domain name for your business. Keep in mind that the best .com names are long gone so get creative or use a .net if you need to. If you need some help please take a few minutes to read this article I wrote on the topic: domain name tips.  

If you’re not ready to choose your domain name you can skip this step for now by clicking that option at the bottom of the page.

Oh, and if you already have a domain registered elsewhere, you can have the domain transferred to Bluehost for free and receive an additional year of registration added on to the end of your current term. Cool.

bluehost screenshot 2

If the domain name you choose is already taken, you’ll be instructed to choose a different one.

After you select your domain name and hit the NEXT button you’ll go to the account info page here:

bluehost screenshot 4

You’ll have some optional services to select from but you don’t have to choose these now. These options include:

  • Domain Privacy Protection
  • Site Backup Pro
  • Search Engine Jumpstart
  • SiteLock Security

Pay for your selected package and you’ll be directed to choose your password:

bluehost screenshot 5

Congratulations; you are all done with Step 1.

Affiliate Website Creation: Step #2)  Setting Up WordPress:

bluehost screenshot 6

Next select either Business or Personal for your website designation:

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Now simply click the blue Launch button:

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Next give your new website a title and description. For example, Title: Funniest Cat Videos. Description: A collection of the funniest cat videos in the world.

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Finally, log in to your new website:

bluehost screenshot 10

That’s all there is to step 2.

Thats it.  Now its time for the final step and where it gets really fun.  Creating your website and making it yours.

Affiliate Website Creation: Step #3)  Start Building Your New Website:

I have loaded a video on how to install different WordPress themes and how to start building your website below.  There are 10 total videos that will load back to back without you having to do anything but watch.  So have at it.  Have fun.  And let’s make some money together.  Please make sure to bookmark this site so you can come back for more tutorials to learn how to generate traffic and start earning passive income.

Selecting Affiliate Website Themes

I’m often asked “which WordPress theme should I be using?” It’s a great question since there are many many thousands to choose from. If you’re just getting started I highly recommend you start with one of many free themes you’ll find on I don’t see any reason why you need to buy a theme right out of the gate.

What makes WordPress so awesome is that you can switch themes anytime you want and all of your content remains in place. With most themes, you will not need to rearrange any formatting when making a switch. 

So What’s Important In The Theme You Choose?

  1. Choose a WordPress theme that best fits your content and is most appealing to your target audience. Nearly all themes are customizable by color, number of columns, widgets, and other key features so you’ll have plenty of creative space to make it your own and make it stand out
  2. It’s vital now (in 2015-2016 and beyond) to choose a theme that is responsive. Responsive themes automatically adjust the appearance of your content to fit smaller browsers to ensure your website looks right to each visitor
  3. Make sure the theme you pick supports “featured images”. A featured image will give your post a nice little thumbnail of that picture (like you’ll see on the right hand side of my home page) 
  4. All WordPress sites on come with user reviews, number of downloads, and theme updates. This info will appear on the right hand side of your screen. Make sure to consider all of these factors when choosing your theme. Pick one that is popular, well liked, and updated frequently

Once you’re ready to buy a paid theme I highly recommend Elegant Themes. I used the Elegant Themes Divi Extra to create this site. Click the banner below to learn more about Elegant:

Divi WordPress Theme

How About Some Free Traffic?

As a new Bluehost customer you’re going to automatically get some advertising credits with both:

  • Google – $100 credit
  • Bing – $100 credit

These credits are available on your hosting dashboard. Please start building content on your new site and learn how to monetize your website before you start sending traffic using these free credits. Meanwhile how about some pro tips to help you optimize your site’s success:

4 Profitable Affiliate Website Models 

By this point you’ve already decided your niche and your domain name. Now it’s time to decide your approach to getting your message to your target audience. There are several profitable affiliate marketing site types or ‘models’ to choose from. Here are five good ones:

1.How To Create Your Own Personal Affiliate Blog

Personal affiliate sites focus primarily on you and your area of expertise or knowledge. It allows you to demonstrate your knowledge and build personal trust that will allow you to promote affiliate products from your site visitors.

If you choose this model you’ll have the best results if you post high-quality content daily and interact with your audience through social media, questions and answers, and email. Expect to be very personally involved with your audience since this model demands the most from you. Further, it takes some time to build both your reputation and your audience so have some patience using this approach.

One of my favorite personal affiliate blogs is: Matthew always posts killer content, is a professional, and loves interacting with his audience. This is how you should model your own blog.

2.How To Create A Product Review Site

The product review website model is great since many shoppers use the internet to save time researching their potential purchases. If you choose this website type be prepared to face alot of competition. Since there are so many review sites out there you must find an approach or ‘hook’ that is unique to set your site apart. It’s best to drill down into a small segment of your niche and expand from there instead of casting a large net over an entire market. 

It’s important to choose a niche that you either know alot about or are passionate about. If you come across as inexperienced or unknowledgable your visitors will likely go somewhere else – fast! An example of a product review site is This is also a good example of how NOT to start your own review site. Start by focusing only on a small portion of your market and not the entire enchilada or you’re going to be invisible to your prospects. 

Review site monetization comes from affiliate sales, referrals, and promotions. 

3.How To Create An Authority Website

The authority website model is the model I chose for the site you’re on now: An authority website is a very high quality website that is respected by knowledgeable people in that niche or industry. It’s usually a large website that is deep in content and covers all topics related to that particular market. It becomes the go-to source for that specific segment. 

Please note that in making this site I focused not on the broad topic of internet marketing as whole but primarily on the higher-end segment of affiliate marketing. That is how I suggest you start your website regardless of the model you choose.

Authority websites take years to develop so if you choose this model make sure you have other income streams coming in while you build it out. The monetization options for authority sites are only limited by your imagination. Advertising, straight affiliate marketing, 2nd-tier models, paid reviews, JV’s, are just a few examples of how to make income from authority sites.

4.How To Create Your Own Price Comparison Website

Price comparison sites differ from product review sites in that they compare several companies instead of individual products. For now they’re mainly found in large markets such as appliances, cars, travel, electronics, and insurance. This leaves lots of opportunity for you in smaller niche markets where there is plenty of money to be made.

These sites allow consumers to find the best price prior to being sent to the retailer’s site where you’ll get the referral fee or share of the commission depending upon the comp model you choose.

A good example of a price comparison site is But again, you’ll want to start small and not try to compete directly with a behemoth like this one.


SEMrush Is The Right Tool To Get You Rolling

Now that you have a website, you’re going to need a set of tools to help you get your site ranked in the search engines that will lead to valuable organic traffic.

SEMrush is an all-in-one Marketing Toolkit for digital marketing professionals. This toolkit gives you everything you need to improve your results and boost your income from:

  • SEO
  • Paid Traffic
  • Social Media
  • Content & PR
  • Market Research

If you are serious about your online business and want to make more money this year. you need this. Click here for a 14 day free trial on me.

SEMrush also has a great affiliate program where you will earn a cool 40% recurring commission for each SEMrush subscription sale over the lifetime of your referred user’s subscription.

Affiliate Website FAQ:

What is an affiliate website?

The purpose of an affiliate website is to be a platform for the publisher to earn income selling affiliate products and services to site visitors who are interested in the website’s topic or topics. 

How much money can you make as an affiliate marketer?

The amount of money you can make in affiliate marketing is unlimited. Some marketers earn a small income working part-time as a ‘side gig’ and others make a high income working full-time. The choice is yours. 

What are the steps to start affiliate marketing?

The steps include choosing a vertical market to work in, creating an affiliate website (if that fits the model you choose) and building an audience to sell products and services to. Here is a free guide to getting started in affiliate marketing.

Can I do affiliate marketing without a website?

Yes, you can do affiliate marketing without a website. It’s a completely different approach than traditional digital marketing that requires a sound foundation in numbers and analytics.

Free Step-By-Step Affiliate Marketing Training
If you’re brand new to affiliate marketing go to my 7 Day Fast Start Affiliate Guide

It’s free. Don’t be intimidated by getting started.

I’ll walk you through every step.

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me (Bill) at beachroulette @

Photo Credit: 2bmolar ~ WiFi Again Flickr via Compfight cc


  1. Sanjay sony

    Nice information web site very usefu

  2. Nasirdeen Yusuf

    Nice content, gain a lot

  3. Syed

    Great article, what I was looking for on Google, it’s really helpful.

  4. Ricks

    I have a question WordPress asked if it’s a business or personal site.
    Is an affiliate site considered a business or it doesn’t matter which

  5. Anthony Ofori-Twum

    Very useful information as a new affiliate. I have my website under construction. Hope to work on it as fast as possible so i can make some money. My domain name is

  6. Kerri risinger

    Is there a way someone could set it up for me?

  7. Eagle

    Very interesting, so much valuable teaching. Kindly keep me on mailing list. You are God sent.