Which Affiliate Path To Take?

An often overlooked element in affiliate marketing is the importance of how to choose an affiliate program that’s right for you. I suggest you look at it the same way you would if you were searching for a traditional job in your community because it’s that important.

Even though you don’t risk facing a boss who’s an asshole every single day you still have other important considerations:

  • Are you going to get paid on time and in full every pay period?
  • Do you want to work for a new company or an established one with a proven track record?
  • Is your affiliate company going to change your rate of pay without any notice to you?
  • Do you have the tools necessary to be a successful affiliate for the company you choose?
  • Is there help available if you have an issue?

You get the idea.  Here’s what to do next:

Browse the affiliate categories on this site and narrow down your area of interest to pick your targeted niche. Once you pick your niche carefully analyze each affiliate program in that category using the following tips:

5 Tips To Choose The Best Affiliate Programs:

1 – Start with the products and services

  • Do you know exactly what you’re selling?
  • Is it a good product or service?
  • Have you personally used it?  If not, would you buy it yourself?
  • Does it have a good call-to-action sales letter and professional site?
  • Does it have a money-back guarantee?
  • Do they have easily accessible customer service?
  • Is the checkout procedure smooth and fluid?

Take a real hard look at the products or services being sold. Make sure you want to be associated with the product because if you don’t believe in it nobody will believe your sales pitch. Google the company and products/services and see what people are saying about the product(s) online. Trust is the key to affiliate marketing so make sure the programs you recommend are going to make people happy and are refundable for those who aren’t.

2 – Compare the commission rates and payment schedules

Obvious but important. Don’t just default to the high commission product in the category. Pick the one you think is the best for you.  Find out the threshold for payment, payment frequency, payment method, and other factors so you know how and when you’ll be paid. Also familiarize yourself with their chargeback policy which will be detailed in their affiliate terms.

3 – Look at the affiliate management

Is there an affiliate manager who can help you or is the program managed by an affiliate network? Can you get immediate help with any issue or do you have to wait 72 hours to get a return email?  I actually joined an affiliate program once who’s staff never ever returned any of my phone calls or emails.  That’s some bull$hit you’ll want to avoid.

4 – Read the affiliate terms

You don’t have to spend an entire week reading the entire legal document but at least review the most important factors such as:

  • Rules and guidelines of the program – especially related to the type of advertising allowed, CAN-SPAM compliance, and keyword bidding limitations
  • The lifespan of your affiliate cookie which tracks your sale
  • Chargeback procedures for buyer returns

5 – Do they have good affiliate tools and training?

  • Is the affiliate dashboard well laid out and easy to navigate?
  • Do they track your clicks and trends for you?
  • Do you get email notifications of sales?  Not all of them do including
  • Do they have quality banners and linking tools?
  • Do they have tutorials (preferably video) to help you get started?
Following this criteria when choosing an affiliate program will help you avoid headaches down the road after you’ve already invested your time and efforts into the program you choose. Take action and get started now.

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Photo Credit: simonsterg via Compfight cc

Free Step-By-Step Affiliate Marketing Training
If you’re brand new to affiliate marketing go to my 7 Day Fast Start Affiliate Guide

It’s free. Don’t be intimidated by getting started.

I’ll walk you through every step.

Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me (Bill) at beachroulette @ gmail.com.


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