Why Is Guest Blogging Dead?

The short answer:  Because Matt Cutts from Google says it is.  “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” – Matt Cutts.

The long answer:  Because too many marketers have used guest blogging solely to boost their search engine rankings using thin or spammy content. 

Guest blogging in the past has been a great way to share content with other like-minded colleagues and bring diversity of styles and opinions to your website.  But it looks like the party is over.  Or is it?

Matt went on to clarify his remarks…

“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.

I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.” – Matt Cutts.

So what were left with is that it all boils down to one thing:  guest blogging won’t work for you if you’re doing it solely to game the search engines.  But as long as you’re sharing quality content that clearly benefits the reader you’re going to be just fine.  Always produce or share quality content and stay away from spammy tactics.

Guest blogging is dead?  Not yet. 

Photo Credit: Mike Licht, NotionsCapital.com Flickr via Compfight cc

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