Google Rebrands As Alphabet

Search engine giant Google dropped a bombshell today announcing its new parent company called Alphabet

From Google’s official blog: 

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.

Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.”

So what’s all this mean to us internet marketers? For now, Google search will likely continue to operate the way they always have. But we should all keep our eye on any possible changes this restructuring may bring that can impact us all.

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1 Comment

  1. Faith T

    Thanks for the article. I read it somewhere in my FB news feed today.I guess Google’s algorithm will keep changing anyway… stopping the people who try to spam themselves to the top.
    Nevertheless, it’s a great engine that is able to crawl new web pages just within an hour or so bringing the best information to the top such as important world news and so on. Yahoo and Bing are not that good at it so they are lagging behind.