What Is Google Position Zero?

Have you ever noticed the little boxes at the top of Google search for select search terms? Here is an example [note that I added the yellow highlighting to illustrate the location]:

Notice that this boxed listing is much higher up on the page than the organic number one listing on the page:


That’s why this position is often referred to as the number zero listing in Google search. 

But this is more commonly called the Featured Snippet or the:

Google Answer Box

The Google Answer Box, which is powered by the Knowledge Graph, is a relatively new feature in their search engine results pages (or SERPs). It’s purpose it to answer simple question queries instantly, without the searcher having to click through to a website. It’s all about Google’s goal to improve the customer experience.

Google Answer Box

How To Award Your Website The Answer Box

Obviously the answer box listing is the holy grail of search engine results. So the question becomes.. how does Google award the answer box?

Just like everything Google does to determine rankings, there is a complex and evolving algorithm to determine box placement which they don’t reveal. But most search engine experts agree on the methods to increase your chance of grabbing the Answer Box.

Tips To Win The Valuable Answer Box:

  • Good search engine optimization (SEO) is a key element both grabbing the answer box and appearing on page one
  • Look for existing answer boxes that have poor or useless answers and simply create a better answer
  • Model your page after existing answer box snippets. There is a reader-friendly format that most follow
  • Go deeper into the topic than any existing answer box. Google likes authoritative content. Make some.
  • Create a table, graph or numbered list because Google tends to favor visual content
  • Write summaries for your topic because these are often the source for the featured box
  • Answer the question clearly without any unrelated support
  • Provide unique information and support for your views
  • Use keywords in your answers
  • Use header tags with your target keywords

I know what you’re thinking… that is a lot of work. And it is. So why do it?

Obviously the answer box listing is going to get the lion’s share of the clicks. But how much exactly? That of course varies by the popularity and frequency of the question. But I did see one study where a website experienced a 700% increase in traffic to that page in just 90 days after securing the answer box.

But there’s more. Having the answer box is the best way to deliver traffic from voice search and voice search is already here. According to global web index roughly 326 million people use voice search every month.
 This is a huge opportunity that nobody is talking about. And there now is an easier way to snag the answer box and it involves voice search… 

Enter VoiceRank360

VoiceRank360

  • VoiceRank360 is a new app that helps you rank your websites high while helping you secure the answer boxes in your niche
  • VoiceRank360 is a cloud based software that is able to reverse engineer Google’s position zero ranking factors and provides you with the exact steps you need to follow to optimize your website for Voice Search Rankings. Just enter an URL and let VoiceRank360 audit your website and give you a professional report with all the issues found on your url, that is preventing you from ranking in the answer box
  • This is a revolutionary new tool that will give you an unfair advantage over your competitors
Affiliate Disclosure
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.

If you have any questions please contact me (Bill) at beachroulette @ gmail.com.

2 Comments

  1. Keith Bradshaw

    Hi I seek a company who acts as a go between another site owner and mine, in other words some who can put together 20 affiliates on my website for a small percentage of the income and will pay the go between his/her commission automatically.
    Thank you

    Keith

    Australia

    • Bill Burniece

      Hi Keith. Unfortunately I can’t do that and don’t know of anyone who can. Sincerely – Bill