Last week, the Federal Trade Commission issued a press release announcing a call for presentations for its third PrivacyCon, which will take place on February 28, 2018.
According to the Commission, the 2018 PrivacyCon will facilitate continued collaboration among leading privacy and security researchers, academics, industry representatives, consumer advocates and the government. The event will focus on the economics of privacy, including costs associated with privacy-related technologies and corporate failures to secure consumer information.
The FTC is seeking general research that explores the privacy and security implications of emerging technologies, such as the Internet of Things, artificial intelligence and virtual reality.
“Deepening the FTC’s understanding of the economics of privacy and consumer harm in the context of information exposure is integral to the FTC’s enforcement and educational efforts,” said Acting FTC Chairman Maureen K. Ohlhausen. “I have made studying the economics of privacy a centerpiece of my consumer protection agenda, and I hope that PrivacyCon 2018 will highlight important research in this area.”
- The call for presentations seeks research and input on a wide range of issues and questions to build on previously presented research and promote discussion, including:
- What are the greatest threats to consumer privacy today?
- What are the costs of mitigating these threats?
- How are the threats evolving?
- How does the evolving nature of the threats impact consumer welfare and the costs of mitigation?
- How can companies weigh the costs and benefits of security-by-design techniques and privacy-protective technologies and behaviors?
- How can companies weigh the costs and benefits of individual tools or practices?
- How can companies assess consumers’ privacy preferences?
- Are there market failures (e.g. information asymmetries, externalities) in the area of privacy and data security? If so, what tools and strategies can businesses or consumers use to overcome or mitigate those failures? How can policymakers address those failures?
Submissions must be made by November 17, 2017.
Contact a FTC defense lawyer if you would like to discuss the current privacy and data use landscape.
Richard B. Newman is an Internet marketing compliance and regulatory defense attorney at Hinch Newman LLP focusing on advertising and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements.
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