5 Great Methods to Improve Organic Reach
Visibility is the name of the game when it comes to establishing the brand and promoting your product. Search engine optimization aka SEO is one of the major tools of accomplishing this goal. The most craved element of SEO is Organic Reach. According to the experts from The App Solutions, organic reach is the most effective way of solidifying your position on the market.
However, it is not the easiest thing to nail down. It requires a strategic approach and thorough methodology.
In this article, we will look at five great methods of improving organic reach and developing consistent performance.
But first, let’s sort things out.
What is Organic Reach?
Strictly speaking, the term “organic reach” refers to any kind of traffic that occurs naturally. In other words – it is traffic that comes without additional boosts like promotional content, ads or affiliate links.
Basically, it is the result of people discovering your content in the search results, casually shared on social media or referenced in the other articles. The key word is “discovery” and that what organic reach is all about.
The reason why organic reach is so important because of its self-contained nature. While promoted posts and adverts deliver short-term spikes of activity, organic reach provides a steady long-term stream of traffic based purely on the quality of the content itself.
Here’s how to make it work.
5 Methods of Improving Organic Reach
1. Create Consistent Content
First and foremost things you need to nail down if you want to boost your organic reach are consistency and quality of content. And it is really hard to get through with it without additional firepower. But it is not impossible. It just takes a hell of an effort.
The thing is – users only care about something if it is any good for them. Because of that, you need to develop a content strategy that will present valuable content to your target audience and attract them to the website by the power of interest and discovery. In addition, Consistent content is also a way of developing strong bonds with the audience and strengthening the engagement in the long-term perspective.
How to do that? First, you need to develop a schedule. Two things to remember:
- It must be on point.
- Not very overbearing but not too seldom.
The most common formula is one or two posts per week, usually on a specific day.
How to define the type of content? There are two ends:
- Your value proposition.
- Interests and demands of your target audience.
Your goal is to connect these two ends with relevant topics. The closer these get – the better.
2. Structure The Content – Question-Based
The next important thing about content is its structure. The thing is – search engines are not sophisticated mechanisms. They perceive information differently. Basically, they skim on the surface. If the thing qualifies for the request – it gets into the rankings. If not – it is not. Plain and simple.
The secret to making it through the ranks is in the structuring of the content. You know what I’m talking about:
- graphs, etc.
These things make your content easier to get through for the search engines and that creates an advantage.
How to pull it off? The easiest way to do it is to base heading on question-based queries. For example, “What is the difference between Pears and Peaches?”. In addition to having straight to point messages, these questions represent addition layer of keywords.
Speaking of which…
3. Use Relevant Target Keywords
No two ways about it – keywords reign supreme in SEO. Keywords are the most important tools in boosting the visibility of the particular piece of content in the search ranks. The reason for that is simple – keywords are major points of reference for the search engines.
The whole process looks like this: the search engine’s work is built around matching keyword-based queries and relevant content. As such, the content needs to be loaded with relevant keywords in order to get more visible ranking in the search results.
However, there is a catch. If you have a series of pieces dedicated to different topics on a specific subject matter – you need to choose keywords in a way that will avoid overlapping as much as possible.
Why? Keyword overlap bogs down overall rankings of the links in the eyes of the search engines in comparison with the links from elsewhere. Due to that, you need to be more specific while inserting keywords into the text.
It is important to remember that keywords need to be naturally entwined into content and serve as an augmentation of the piece and not the reason why the piece exists.
4. Build Relevant Links
The next step after nailing down the content is to make develop its presence. The best way to do it is through link building. Referential links serve as an additional proof of relevance for the search engines. If the particular link is referenced a lot on different trusted resources – it becomes more and more relevant.
The quality of content where the link is placed also matters. If it is trash – it will cause damage, but if it is relevant – everything is hunky dory.
How to do it? While expecting people to mention or reference to your content is desirable, it doesn’t happen that way enough. Because of that, you need to build up the presence on your own through guest posts.
This is a win-win situation for both parties. You get the relevant link and increase the authority of your content, while the other website gets a quality piece of content.
5. Mine The Competition
While on the surface it may seem otherwise, competitors are your friends. The best friends in fact. They are helping you to get better and more visible. This is the fact of life.
Here’s why – your competition is doing all the thing you are doing. The style might differ, but the substance and the goals are relatively the same. Because of that, you can watch them. You can study what they are doing and compare with how you are doing it. In addition to that, you can mine your competition for content, keywords, and other stuff.
This research can provide you with a fine background for developing your own campaign and figuring out the ways to differentiate your product from the rest.
Organic reach is a guarantee of the longevity of your content. Well-made structured content in the right context can provide an infinite stream of traffic with multiple possibilities for expansion.
With the assistance of these pieces of advice, you will be able to nail it down and turn it into reality.
Guest post by: Michael Shannon