Fatal SEO Mistakes That Could Destroy The Whole SEO Strategy
Guest post by Amy Cowen*
SEO (Search Engine Optimization) mistakes are not often a problem. We all make those sorts of mistakes, and if we didn’t then we would all be able to optimize our pages up to the maximum 70-90% mark. Fatal SEO mistakes are the ones where you are inadvertently manipulating the Google search engine (intentionally or otherwise) and Google are looking to penalize you for it.
Here are a few things to think about when doing your SEO, but just remember that if the technique you are doing appears to be manipulating the Google search engine then you are probably making a fatal SEO mistake.
Over optimization is now a bad thing
If that is a surprise to you then you should see the faces of the web masters who are suddenly penalized because they ran their backlink checker too often. Over optimization is most often punished if on-page SEO is over the top. Keyword stuffing and cloaking is a thing of the past, but if you are changing your keywords on a weekly basis to keep up with keyword trends then you are over optimizing and Google will start to drop you down the search engine results.
Spamming of any sort is a bad thing
You are going to see a lot of articles on this subject that will say using a spam bot on comment sections is bad, or spamming on social media is a bad idea, but you can define the rule as this. If you are partaking of SEO work that requires little to no thought or conscientiousness then you are spamming and it is a bad thing. As a general rule of thumb this is quite apt and will help to stop you being penalized for poor SEO.
Auto linking software is not search engine friendly
If you are thinking about auto linking software for internal links then it is not a great idea. If you are thinking of it for backlinks then it is a terrible idea, and if you are thinking of it for a suggested/related content widget then you may get away with it.
Auto linking your internal links will often result in poorly optimized anchor text. Auto linking the links you point out of your website will almost always get your website penalized, and auto linking for suggested content may be permissible so long as the link text uses something such as the blog post titles instead of auto generated keywords.
Having heavy websites with too many keywords
A heavy website is one that takes a lot of MB/KB in order to load. If this website is also laden with what is clearly your hard work collecting keywords then you are heading for trouble. Keywords stuffed into a longer web page are very suspicious. Google does want longer pages and longer articles these days in order to express deeper knowledge, but they want this in a word where keywords are not the ranking factor.
Concentrating too much on social media metrics
If you do this too much then it is a fatal SEO mistake. Trying to get things such as getting lots of likes and such is only going to lead to disaster for your SEO. Google knows that social media networks are the easiest things to manipulate in the world and are prepared for it.
It is good to have a social media campaign and it is good to link and integrate your social media into your website and your blog, but if you start becoming too reliant and too busy with your social media metrics then you are going to be ranked downwards because of it. Post on a regular basis if you wish, but do not get too fussy about social media metrics.
Having a big backlink session that halts as quickly as it started
If you suddenly get a lot of backlinks and then suddenly they stop as quickly as they started, then Google is going to know that you were behind it all and they will rank you downwards for trying to manipulate the Google search engine.
Changing your page keywords too often
This may also be called over optimization. There are some silly people that keep a close check on keyword trends and find the most popular keywords to use on their websites. This may seem okay but they then use the keywords on their current pages. They change the keywords often and Google considers that to be over-optimization, which as you read earlier is not a good thing.
*My bio: Amy Cowen works at AussieWriter, where she gained a wide experience in blogging and SEO. In addition to web related topics she enjoys writing on technology news. Feel free to contact her on Facebook.