How To Cash In With Facebook Instant Articles
There’s a new featured on the Facebook platform that you may not know about. It’s called Instant Articles and in this post you’re going to learn what it is, how it works, the problem it has, and how to solve that problem to put some money in your pockets.
What Is Facebook Instant Articles?
In short, it’s all about speed and viewer experience! Instant Articles is a mobile publishing format that enables publishers (of news, articles, and information) to distribute articles to Facebook’s app that load and display as much as 10x faster than the standard mobile web.
The Tech Stuff
Facebook Instant Articles works using a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. Instant Articles use a standardized markup language (similar to XML) to apply styles and interactive functionality to a story. This markup can be applied automatically, to enable automated publication of an entire content feed at scale. Alternatively, it can be applied manually to create bespoke stories that take full advantage of Instant Article capabilities and rich-media elements.
What This Means For Internet Marketers
Instant Articles will allow Facebook pages to generate more traffic and exposure over Facebook. And here’s why that’s such a big deal:
Right now over half of all Facebook users have download Facebook’s mobile app. Daily millions of Facebook users login to Facebook on their mobile device and access content.
HootSuite recently tested this new feature out and got these results.
- 37% increase in reach
- 22% increase in shares
- 83% increase in Likes
- 57% increase in link clicks
The bottom line is that Instant Articles is helping both businesses and online marketers to generate more traffic.
But there’s as slight problem with Instant Articles…
The Problem With FB Instant Articles:
Instant Articles are almost impossible to use if you’re not a developer or own a development team. It’s one of the biggest reasons that till now only BIG companies have been able to benefit from this new Facebook update.