Your Email Marketing Strategy Outline
If your goal is to become a highly successful internet marketer you’re going to have to embrace email marketing. It’s without question the single most lucrative way to make consistent money online.
In fact, the most successful internet marketers make more money from their email list than any other source. Including me.
Even if you’re new to internet marketing it’s best to get started immediately, even before you think you’re ready, rather than putting it off until you get a solid footing in your niche.
Because building your email list from day one will shorten your learning curve and accelerate your income generation online. I’ve personally had many internet marketers tell me that their biggest regret by far was not building their email list from the very beginning. Please don’t make the same mistake.
Are You Too Busy For Email Marketing?
You may be thinking that you simply don’t have enough time to incorporate email marketing into your business. Time is too short already right?
If you’re like most marketers you probably aren’t getting your daily to-do list done now so how can you possibly add more to it?
Take out a pad of paper or open up a word document and make a list of all the activities that fill your day right now. List everything from building your website to setting up social media profiles to answering emails.
Now take a look at your list and circle all of the activities that actually make you money every time you do them. I mean, how many of those tasks are adding money to your bottom line?
Do you get paid for answering an email? Do you get paid for every post you place on your website? Are you getting paid for planning?
I’m sure you’ve heard of the pareto principle which states that roughly 80% of the effects come from 20% of the causes. It’s also called the 80/20 Rule and means that only 20% of your daily tasks results in 80% of your income.
Make no mistake about it… in the internet world, email marketing is and should be the largest part of that 80%! If you’re doing it right you’ll make more money from your list than any other single source or any other activity that fills your day.
Here’s a fact that may surprise you: email marketing delivers a return of 4,300% and is more cost-effective than any other form of marketing.
Convinced? Excellent. I’ve put together a 4 part lesson on how to get started with your own email marketing campaigns.
Not convinced? If you’re not incorporating email marketing into your online business strategy you’re leaving a mountain of money on the table. Since email marketing delivers such a high return (4,300%) on your investment, it’s more cost effective than other forms of marketing, and frees up your time so you can get back to running your business. And consumers love it.
Consider for a moment that:
- Since email marketing is automated with easy-to-use software it takes only minutes per day to use
- Email marketing is a powerful communication tool for building relationships with customers
- It gives you a chance to speak to a lot of people at once and even expand your reach
- It allows you to stay connected with loyal customers and on-the-fence prospects who otherwise may have never interacted with your brand again
- Email allows you to demonstrate your expertise in your niche, connect with people, develop their trust, and present the value of your business and products to them
- Most people prefer to communicate with brands through their inbox
How about more email marketing analytics:
- 74% of consumers prefer to receive commercial communications via email
- 138% more is spent by consumers who receive email offers than those who don’t
- 66% of consumers have made a purchase online as a result of an email marketing message
The Most Common Email Marketing Excuse
“But my business is different; it won’t work in my niche”. This is the most common excuse in not following through on something you need to do and is also is the bane of marketing legend Dan Kennedy:
Unfortunately, most business owners behave as if Amish: mentally staying in their own little box, suspicious of the outside world. – Dan Kennedy
Email marketing works for any niche and for any business either online or offline (brick and mortar). It works for single-person businesses as well as it works for huge Fortune 500 companies. You don’t have to have a large list either.
Email marketing, if done properly, works well for both small and large lists and in many cases there are advantages for having a smaller list.
If you haven’t done so go get started. It’s easy.