9 Tips To Find The Perfect Domain Name For Your Affiliate Site
Before I get to the tips let me say a few things.
First, domain names are very important to your success. Luckily, they’re still extremely cheap to buy so if you pick the wrong domain name early on it’s not going to become one of those budget-busting mistakes that can kill your business. Just pick another domain name and keep moving.
Secondly, the days of finding simple, short, and concise domain names are long gone but that doesn’t mean that you can’t find that perfect domain name that can help you make big bucks online as an internet marketer. So don’t get discouraged when you first jump in and find that all one-word domains and most two-word domains are already taken or for sale for thousands of dollars.
A. Try to secure yourname.com if you can. This is usually impossible for anyone with a common name like Smith or Jones but see what you can find. Yourname.com is a great place to tell people more about you or link out to your other domain names and social media sites.
If you own a business you’ll want to try to secure yourcompanyname.com as well. Like personal names this may not be possible but see what’s available. If you can’t get yourcompanyname.com at least try to find a domain that describes your area of business or niche.
B. Don’t be afraid to buy a domain name if one exists that is perfect for your website. You’re running a business so expect to have some expenses and you might have to drop a few bones on a great domain name if you can’t find one any other way.
C. Domain names do have an impact on SEO (search engine optimization). Keywords are still beneficial to SEO in your domain names since they have a positive effect on click-through-rates for searchers. Plus they help the search engines quickly identify what your site is about and they even help you by highlighting those keywords in the search results.
D. When you find the perfect .com domain name you might want to consider buying the other domain extensions related to it such as .net, .org, and .name, etc. This will keep others from buying them and creating confusion about which domain extension your site is located. Forward these other domain extensions to your primary .com site. So if someone types in yoursite.net it will forward to yoursite.com.
Many smart marketers even take it a step further and buy domains that others can use to spread negative information about their products or services. For example: yoursitesucks.com, yoursitescam.com, yournamesucks.com. In fact, I’ve even seen politicians do this to keep unscrupulous people from trolling them and spreading misinformation about them.
E. Lastly, don’t follow the latest domain name trends. Trends come and go and your goal should be to make your website relevant and timeless. One trendy example I can remember is when everyone was buying domains such as bestinsert-your-market-or-product-here.com sites. That trend worked well in the search engines for awhile until Google sniffed it out and put an end to it just like they will the next trend.
Follow the simple tips above and don’t worry about what everyone else is doing. In fact, one of the best strategies online is to do the exact opposite of what the herd is doing. This makes you stand out and you may find other people copying your strategy after a while. But that’s another topic for another day.
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