How To Power Your Business With Your Blog
Despite what you may have heard blogging is still an integral part of any effective affiliate marketing strategy. You won’t make money by writing alone (unless your damn talented) but you will attract a following and grow your presence if you post good useful content on a consistent basis.
Consistency cannot be overstated. How many blogs have you visited before that appear to have been abandoned a few years ago? The internet is littered with the aging and decaying remains of millions of blogs on every topic imaginable.
Your blog should not only host good content but encourage interaction with your target audience. It should also be tied into your overall social media strategy to get your message out there. If you’re passionate about your topic blogging is easy and even enjoyable. Especially when your blog building tactics result in driving an endless stream of affiliate income into your coffers month in and month out.
“Somewhere, a business owner is writing a blog post.
She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.
Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.
This is the legend of the lone blogger who climbs the mountain of success one post at a time.
I’m not going to debunk this story.
Crafting amazing content is still critical to building a modern business. But buried in this story is the assumption that a blog is all you need to succeed.
That, my friend, is just not true.
Yes, a blog is the start of an effective content strategy. But a blog can’t drive your business by itself.
It needs help from a carefully choreographed content marketing campaign.
Here are six tactics that need to be fundamental parts of any such campaign. When they are, your blog will become an engine that powers your business.”
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