Why Avatars On Your Website Increase Conversions
We’ve come a longs ways from the early personal computer days when our oversized monochrome monitors displayed ghastly green letters on a pitch-black screen.
I’m actually old enough to remember this era when graphics on a computer screen didn’t exist yet.
Of course this was decades before the internet and ecommerce were invented so at the time we had no idea what we were missing out on!
What Is An Avatar?
No, not the recent blockbuster movie Avatar that captivated everyone who saw it; let’s go further back in time. Way back.
Interestingly, in Hinduism, an avatar (Sanskrit: अवतार, IAST: avatāra) means “descent”, and colloquially refers to the appearance or incarnation of a deity on Earth. The term also generally refers to “alight, to make one’s appearance” and sometimes used to refer to any revered guru or human being.
The last part is the key element to what avatar’s represent: revered guru or human being.
Avatars In eCommerce
Avatars solve a glaring disadvantage of web-based selling and that is the impersonal nature of buying online. Simply put, many people find the online buying process strangely detached and lacking human emotion or warmth.
I have a theory that this may account for the frequency of online shopping cart abandonment prior to checkout compared to doing that in an actual retail environment since that behavior would seem ‘odd’.
The perfect solution to this detachment problem is to use an avatar to deliver product information. An avatar is a graphic representation (of either you or a fictional character) that can be animated by means of computer technology.
Meticulous studies that have been done prove that using an avatar on your website leads to more satisfaction with your brand, a more positive attitude toward your products and/or services, and a higher conversion rate.
An avatar can also lend you additional credibility. Remember from the definition above “sometimes used to refer to any revered guru or human being.”
Up until now, there have been few good avatar creators on the market. The main complaint is the complexity of the avatar making platform and the learning curve to get good at it.
Luckily that has now changed…
An Avatar Creator Without The Technical Hassles
Avatar Genie Pro is the first of its kind web-based app that lets you build your very own highly customized, premium level avatar and mascot characters…
… All within minutes!
There is nothing to install. There is no design skill to learn at all.
Simply let our point-n-click solution do all the work for you – it’s just that easy!
- You want to have fresh, new characters in your sales videos and video presentations
- You want to spice up your sales letters and graphics with high quality character personalization
- You desperately want to improve the look and feel of your websites, covers and marketing materials
- More of which we’ll get into depth afterwards…
Oh, and here’s another cool thing: You Can Also Make Money With This Software…
Did you know? People are paying $50-$200 for mascots and custom avatars for their business!
The problem is, if you don’t have any design skills then this is way out of your league…
… Now not anymore.
With this software you can build virtually UNLIMITED mascot characters and avatars – each highly customized – and you can even charge a fee!
Or if you’re already doing work for your clients online, this can be your addon or bonus service!
Because not only you can build the characters for yourself, you get Developer Rights to do it for your clients’ marketing materials, videos, and sales pages!
Make just 1-2 sales and you cover your cost. Grab It Here Now.
(And ssshh… they don’t have to know this is your money making weapon.)