How To Choose The Right Affiliate Niche
One of the most important decisions you make as an affiliate marketer is the niche you choose to compete it. It’s more than just choosing a topic you’re passionate about. If your passion is raising pot belly pigs you have an excellent chance to be the number one online marketer of pot belly pigs. But is the pot belly pig market large enough to make it profitable for you?
On the other hand, choosing the making money niche is h-u-g-e and wildly profitable but it’s also brutally competitive. Trying to stand out in that arena may take more time, money, and effort than you have to make it all worthwhile.
I started with pigs and now I’m talking about fish. I believe in 2 different approaches on niche selection:
- Big pond, little fish: Many marketers prefer to get into a huge online marketplace and carve out their little piece of the pie. Examples of these markets include the making more money niche or mental health solutions market
- Little pond, big fish: Others marketers like the idea of choosing a small segment of a large market and becoming the top dog in that segment. Examples of these markets (as smaller segments of the above examples) would be smart money management for seniors niche or the social anxiety in children market
See the difference? Neither strategy is wrong. You just have to pick which one make the most sense to you. I happen to prefer the little pond, big fish strategy since I always enter a new market with the intent of being in it for the long haul so I know that if I start small I can always add other elements of that niche as I expand my reach and influence.
My Methodology For Niche Selection
I believe that once you choose a market you should look for untapped opportunities within the niche you’re exploring. Drill down into sub-niches of your target market to find aspects of it that are unexplored or barely touched. Think specialization and focus on becoming the expert on a particular issue or topic. Your goal should be to become the go-to marketer in a particular segment within that niche.
That’s what I did with the site you’re on now. While researching the affiliate marketing niche I noticed that nobody had really focused exclusively on the high-end of the market so that’s where I made my start. I learned as much as I could about this particular segment of the market until I could comfortably write and enlighten people about it. Before I knew it I was ranking high in the search engines on my keywords and had people coming to me for advice on high end affiliate programs and selling to the affluent.
If your chosen niche is extremely competitive you may need to drill down so far that the market segment may be too small for you to make decent money. That’s OK since you can start branching upward again once you start making your mark in your niche. Eventually through expansion you’ll have the market share you need.