Affiliate Marketing News May 2018

Click Here For April 2018 Affiliate Marketing News Archive

May 31, 2018:

What Do You Hate About Marketing? which-50.com

“Think about your day, today. Did you waste time, repeat work unnecessarily, navigate your way through chaotic toolsets (web conferencing software, anyone?), or find yourself battling ineffective processes? If so, at least you are not alone.
Happily a new ebook from marketing resource management provider Simple identifies a set of the pet peeves of modern marketers, and the tricks they can employ to make work easier…

May 30, 2018:

Four Nasty Expenses That Kill Start-Ups  entrepreneur.com

“Launching a startup takes courage — and cash. About one-third of new businesses fail within their first two years, and about 50 percent of new businesses are no longer around after the five-year mark. Why? According to U.S. Bank, it is estimated that 82 percent of businesses that don’t make it fail because of cash flow problems…”

May 29, 2018:

The Amazing Story Of Jersey Mike’s Success entrepreneur.com

“On a cold, clear night in March 1975, Peter Cancro knocked on his high school football coach’s front door in Point Pleasant Beach, N.J. It was just after 9 p.m. on a Sunday, but Cancro felt this couldn’t wait. He had to see Rod Smith…”

May 28, 2018:

Affiliate Marketing Trends: Experts Weigh In mobidea.com

“Trends. They’re the lifeblood of the affiliate marketing business. Trends speak of the innovation in our industry. A need to constantly change the game, invest in new areas, and explore new goldmines. Wanna understand which are the trends that affiliate marketing experts wanna go for? Keep reading!..

May 27, 2018:

Ready For GDPR? forbes.com

“May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU’s General Data Protection Regulation requires businesses to greatly expand protections for the personal data of those based in Europe. As of May 25, failing to follow the rules could trigger hefty fines—the higher of 20 million euros or 4% of a company’s annual global revenue…”

May 26, 2018:

Data Privacy Is Changing: What You Need To Know entrepreneur.com

“We have witnessed a tipping point in digital marketing. The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for gaining improper access to 87 million Facebook profiles, the public was jarred awake…”

May 25, 2018:

Affiliate Marketing For Mobile-First Companies forbes.com

“Apps are critical these days, but they can also be tricky to handle. Although getting a potential customer to download an app allows for a multitude of other mobile marketing options, such as the use of push notifications and the offering of deals through the app, getting customers to actually commit to devoting space on their devices to your app is one of the biggest challenges…

Side Hobby Money Making Gigs entrepreneur.com

“Work consumes life for at least eight hours a day for most folks. You put in whatever your best effort is for the day and head home in the hopes of a good meal and rest. Where is the rest of your life? What do you do with your spare time?..”

May 24, 2018:

Agile Marketing Strategy adweek.com

“One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting quickly as the way to win. Being able to react fast in unpredictable situations is a logical aspiration for brands…

May 23, 2018:

The Future Of Affiliate Marketing martechseries.com

“Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in pay-for-performance marketing where there’s a clear connection between results and performance…

How To Fix Your Digital Marketing Problems forbes.com

“Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing. In the following article, I will explain the top five reasons that digital marketing strategies fail and offer some suggestions as to how your company can avoid them…”

May 22, 2018:

Stealth Marketing Hard To Detect mainichi.jp

“The internet marketing industry is warning that new forms of stealth marketing can be extremely hard to detect, after one online ad firm staffer was found posing as a regular Instagram user to send followers to her company’s website…

How To Leverage Paid Traffic forbes.com

“I firmly believe that marketing is the single most important function in every business. When I look back at my successes and failures over the last 15 years, my greatest achievements came when my marketing was on fire and on point. My failures occurred when I stopped marketing and stopped trusting the process…”

May 21, 2018:

Six Step Digital Marketing Plan smartbrief.com

“Health care spending has grown by 20% in the last year. Despite the rapid growth the industry is seeing, marketers must deal with challenges in implementing digital campaigns. New technology, data and privacy concerns, legislative and regulatory changes, and cost are just a few of the factors that marketers face when creating a digital marketing plan…

How To Protect Your Marketing From Industry Changes forbes.com

Mike Tyson said, “Everyone has a plan until they get punched in the face.” It can also be a metaphor for the current state of digital marketing. Getting hit is part and parcel of daily life, and yet marketers struggle with what to do when the unexpected happens…”

May 20, 2018:

How GDRP Will Change Digital Marketing hbr.org

“This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation, or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, GDPR requires marketers to secure explicit permission for data-use activities within the EU...”

Sick Of Remembering Passwords entrepreneur.com

“Financial institutions, credit agencies, major corporations and small businesses are all in the news on a regular basis for security breaches (exemplified by this list of the top 17 security breaches from CSO that show the breadth of the issue)…

May 19, 2018:

How To Spot Fraud In Your Affiliate Marketing performancein.com

“While the incidence of fraud in the partner and affiliate channel is lower than for many other sectors of digital, owing to our primary focus on ”hard” metrics like actual purchases versus “soft” measures like impressions and viewability, it makes sense to be concerned and learn more about how fraud affects the category...”

How AI Will Change Marketing Forever forbes.com

“Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it’s also solving some marketing challenges across industries…

May 18, 2018:

Giuliani Is A Horrible Marketer entrepreneur.com

“Former New York Mayor Rudy Giuliani has been in the news lately for all the wrong reasons. After he got hired to be part of President Trump’s legal team to defend Trump’s rights and interests during the Mueller investigation, Trump supporters were encouraged – the pugnacious former New York prosecutor would surely help Trump’s cause...”

Customer Obsession Drives Marketing Innovation forbes.com

“Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal tasks and artificial organizational constraints over solving customer problems…

May 17, 2018:

Is Event Marketing A Good Fit For You? entrepreneur.com

“A video...”

Can AI Make You A Better Marketer? forbes.com

“With customer needs growing, marketers are expected to deliver excellence across dozens of services, but this just isn’t possible for any singular human or even most teams. Between social media, analytics, data science, search engine optimization and other increasingly digital skill sets, modern marketers must wear more hats than any one head can balance. The industry now needs more than just human intelligence to provide value…

May 16, 2018:

Keys To Marketing Innovation forbes.com

“Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal tasks and artificial organizational constraints over solving customer problems...”

How Millionaires Stay Rich entrepreneur.com

“It’s a simple fact: most millionaires have different habits than the average person. However, these habits are far from inaccessible; they improve one’s odds of finding success but can be adopted by just about anyone with a bit of concerted effort…

May 15, 2018:

Esports Bolsters Affiliate Program gamblinginsider.com

“Antigua and Barbuda-based online gambling company Esports Entertainment Group has announced the signing of ten new eSports teams to its Affiliate Marketing Agreements. The newly signed affiliates will be used to help with the newly launched VIE (vie.gg), Esports Entertainments online wagering platform offering bets on games such as call of duty...”

How To Name Or Rename Your Company entrepreneur.com

“Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl. “We thought it was a clever play on the term know-it-all,” she says. The company helps consumers find the right insurance policy for them, so she wanted a name that suggested wisdom and guidance, with a friendly animal like the GEICO gecko…

May 14, 2018:

Why Marketing Is WAR marketingland.com

“Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2 billion. Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, and I’m sure that many a business case study has covered these in great detail. My summary of Blockbuster’s folly is that they forgot one simple rule of business: Businesses operate in a state of perpetual warfare...”

Keeping Daily Stress At Bay entrepreneur.com

“Opinions expressed by Entrepreneur contributors are their own. We all know that routine: Your day seems to be going perfectly … until a stress-inducing situation just runs it off the rails. Not only can stress do disservice to your personal happiness, it can also be an unproductive counterpart to motivation and productivity…

May 13, 2018:

How Blockchain May Impact Marketing hbr.org

“Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking...”

Ten Money Making Apps You Need To Check Out entrepreneur.com

“Apps that can make you money? It sounds too good to be true, but moneymaking apps do actually exist. While these apps won’t make you rich, they can earn you some respectable pocket money or pay for your monthly mobile phone bill. From market research apps to mobile advertising apps to sharing economy apps, you can download one or many of these moneymaking apps on your smartphone for you to engage with as you commute or have some downtime. After all, every dollar counts…

May 12, 2018:

Is AI Already Infiltrating Marketing? forbes.com

“These findings and more are from a study recently completed by Blueshift in collaboration with TechValidate titled Activating Customer Data for AI Powered Marketing (17 pp., PDF, opt-in). In February 2018 TechValidate and Blueshift conducted an online study involving 200 marketers from 198 companies in nine industries who are involved in business-to-consumer (B2C) marketing...”

Sears Is On Life Support adage.com

“Sears CEO Eddie Lampert continues to try to convince investors that the struggling company has a future. But that future may not include much of a marketing department. Sears in recent months has significantly thinned its marketing ranks, according to a person familiar with the matter…

May 11, 2018:

How Affiliate Marketing Publishers Step Their Game Up martechadvisor.com

“The affiliate marketing industry has certainly picked up steam – just take a look at the numbers. Almost 90% of advertisers state affiliate programs are a key driver to their marketing strategies, while publishers say affiliate marketing drove about 20% of their annual revenue. And with this momentum, the industry is expected to grow to $6.8 billion by 2020...”

Are We Going To Have To Uncloak Our Links? feedfront.com

“If you’re in the product and services space in affiliate marketing, chances are good that you’re using link cloaking in some form.
It’s a very common practice to disguise the affiliate link code from users browsing their page, which reduces the chance of commission hijacking.
Cloaked links are just fancy link redirects, but here are some other reasons why you might want to use a link cloaker tool..

Four Advanced Techniques To Drive Traffic To Your Online Offers entrepreneur.com

“When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, of creative ways to focus on the core problem your business — or a product — solves. It includes online articles, blog posts (including guest blog posts), infographics, ebooks, white papers, case studies and audio or video productions…”

May 10, 2018:

Five Common PPC Mistakes marketingland.com

“Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business...”

Common Misconceptions About Entrepreneurialism entrepreneur.com

“There’s a common image of successful entrepreneurs in their early years: working out of a friend’s basement, subsisting on a diet of ramen and pulling all-nighters until one day, just as they’re about to exhaust their last resources, something turns. As romanticized as those success stories seem, there’s a danger to perpetuating that image as the sole means to achieving our goals…

May 9, 2018:

The Difference Between Attribution And Measurement fastcasual.com

“Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating promotions and more. A strong campaign can improve brand equity, but ultimately it must drive incremental traffic and sales to impact business results. Sustainable marketing-driven growth relies on finding the mix of tactics that drive more incremental contribution than they cost to execute...”

How To Create A Business On Instagram entrepreneur.com

“Instagram users liked 4.2 billion posts per day when the user count was 500 million. Come 2018, it has more than 800 million users and you can guess the sheer number of likes it would be receiving every day. With the addition of Instagram’s Story feature, users can put out their life story to their followers and thanks to its popularity and 20+ features, more than 300 million people post a story every day…

May 8, 2018:

What Is Account-Based Marketing? thedrum.com

“One way to sell a new type of marketing software is to proclaim that marketing has completely changed, popularise a different model, and show how – conveniently – your platform is a way to be successful in the new paradigm. Is account-based marketing any different?..”

ToS And Disclosure freedom-to-tinker.com

“In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content with affiliate links is disclosed to users as required by the FTC’s endorsement guidelines. One way to improve the situation is for affiliate marketing companies (and other “influencer” agencies) to hold their registered content creators to the FTC’s endorsement guidelines…

May 7, 2018:

Don’t Worry About Blazing A New Trail, Stick With Marketing Fundamentals martechtoday.com

“Retailers are always chasing the next major shifts in technology, customer touch points and platforms. We focus on the competition, staying on top and innovating, and the environment fosters an innate desire to be first. But what’s the real value in being the first to market?..”

Can You Believe There’s A Shortage Of  Marketers In The US? washingtonpost.com

“Given the amount of email promotions, pop-up ads and commercials that inundate our daily lives, would you believe that American companies are struggling to fill marketing positions?
It’s true, and, according to a new report from social media site LinkedIn, the problem is a growing challenge for business owners and managers looking for skilled people in a tight job market…

May 6, 2018:

Three Common Sales Meeting Mistakes entrepreneur.com

“Running effective sales meetings doesn’t come naturally to me. Over time, I’ve learned how to structure them in a way that takes advantage of my introverted nature and my natural awkwardness. But, if you’re still trying to find your own path, you’ll enjoy learning from the conversation I had recently with Jill Konrath...”

Great Content Marketing Hacks – forbes.com

“Content marketing is a powerful weapon in your inbound marketing arsenal — it can drive awareness, generate leads, establish trust and increase traffic to your website. And like all marketing tools, if you can form an effective strategy around your content, you’ll see better returns for your efforts…

May 5, 2018:

Does Elon Musk Need A Vaca? entrepreneur.com

“Elon Musk has been busy talking over the past week.
First, he alienated Wall Street on Tesla’s Q1 earnings call by calling some questions “boring” and “bonehead[ed].” Then, he alerted the public that the “short burn of the century” was coming soon (even tweeting that “flamethrowers should arrive just in time”)..
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Is Email Marketing Effective For Photographers? – fstoppers.com

“If you’re trying to build a profitable business, you’ve probably heard people say you need to build an email list and do email marketing. But is that really so? And what kind of time and resources does it take to actually create an email list? Let’s go through it all and see why I don’t think email marketing is really worth it…

May 4, 2018:

One Critical Quality You Need To Succeed entrepreneur.com

“Excerpted from Born to Build: How to Build a Thriving Startup, A Winning Team, New Customers and Get Your Best Life Imaginable by Jim Clifton and Sangeeta Badal. Copyright 2018 Gallup, Inc. Reprinted with permission from Gallup Press. All rights reserved...”

Does Hoax Marketing Work? – forbes.com

“Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades.
Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember the brand commercials you may have seen this past April…

May 3, 2018:

Solid Money-Saving Content Marketing Tips entrepreneur.com

“Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to invest heavily, either in in-house personnel or experienced external firms capable of producing excellent work...”

Is Online Marketing Going Crypto? – forbes.com

“In 2006, TIME Magazine awarded the coveted “Person Of the Year” cover to us, the consumer of information on the Internet. The cover read, “You control the information age. Welcome to your world.” The thought was nice but over the past decade plus not much has changed about the way content is created, distributed and monetized online. One man says that consumers are actually not in control at all. In fact he feels, and many might agree, that when it comes to consuming content on the Internet, the audiences are getting more than just short changed, they are getting completely taken advantage of…

May 2, 2018:

How To Overcome Common Marketing Problems forbes.com

“If you own a small business, you face a variety of challenges when it comes to marketing. Unlike large corporations, your budget is limited. You don’t have a large team of experts at your disposal. You also need to keep up with the latest innovations in technology and marketing. As someone who provides marketing services to a variety of businesses, I’m often asked about how to overcome certain challenges. Here are the ones that seem to be most common and pressing for today’s small business owners...”

How To Take Down Goliaths As A Little David entrepreneur.com

“Amazon, Microsoft, Google. Is it possible to play in the same spaces these big names already occupy and still keep your company in it to win it? Believe it or not, it is. The internet, big data and the gig economy have lowered the barriers to entry for new businesses, paving the way for small, niche firms that can compete with certain aspects of large brand-name businesses. The world is running on scrappy small businesses that find new ways to compete and succeed…

May 1, 2018:

Affiliate Marketing In A Blockchain World financemagnates.com

“With mainstream media marketing bans on the blockchain sector coming into full effect from the June 1, 2018, now is the time to implement the use of alternative marketing channels for blockchain. With this in mind, tokentarget is committed to bring affiliate marketing to the blockchain sector….”

Ten Great Jobs That Don’t Require Tech Chops entrepreneur.com

“The people who build hardware and software need technical expertise, but that alone doesn’t make a company successful. To sell those products and services and grow a business, it takes a team of people with marketing, creative, financial and people skills…

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