Affiliate Marketing News March 2018

Click Here For February 2018 Affiliate Marketing News Archive

March 31, 2018:

How To Get More Organic Traffic zacjohnson.com

“Starting a blog or a website isn’t the hardest part, getting noticed and attracting the right audience is. Many blogs and websites have gone into oblivion not because they lack content, but because no one actually notices the hard work put in place to create the website and so their posts are just one of many—hidden deep down in the archives of the internet...”

Top Marketing Tech Trends This Year forbes.com

“It is imperative you stay abreast of technology innovation to help propel your business and your clients’ businesses forward. From artificial intelligence (AI) to the Internet of Things (IoT) and augmented reality (AR), here are the top tech trends to watch and start to leverage in 2018...”

March 30, 2018:

Jack Links New Offices startribune.com

“Article..”

How To Earn Money Podcasting forbes.com

“As it stands, gaming news coverage, gameplay, and analysis occupy the highest rank of viewership, retention, minutes watched, and revenue earned on YouTube and similar viewing platforms. But what’s the situation with livestreaming?..”

March 29, 2018:

AARP Accused Of Hard-Selling Seniors dailyrepublic.com

“In its newsletters and magazines, in congressional testimony and on its website, AARP warns seniors about deceptive direct mail and other dubious marketing come-ons as part of its mission to protect members from financial abuses...”

In Marketing, Kindness Always Works forbes.com

“Bottom line: kindness pays. “By practicing kindness in your business, you can increase your income, generate new clients, stimulate repeat customers to buy, and much more,” advises international speaker and expert on influence Jill Lublin...”

March 28, 2018:

How To Avoid Sharing Fake News On Social adweek.com

“Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or 65 million people, visited a fake news website during the closing weeks of the campaign...”

Is Agile Marketing Effective? venturebeat.com

“Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem...”

March 27, 2018:

Where Is Marketing Heading? forbes.com

“One of my favorite scenes from Mad Men is when the Volkswagen Lemon ad comes out. It’s a one-page black-and-white print ad, but it’s all anybody can talk about. It’s clear that the screen time it gets in this fictitious version of Madison Avenue is proportionate to the real impact it had at the time, and today...”

March 26, 2018:

Eight DIY Tools To Start Your Business The Right Way entrepreneur.com

I’ve learned the hard way that building a business from scratch requires scrappiness and strategy in equal measure. Related: 11 Killer Free Tools to Launch and Build Your Startup
While you’re building a solid team to help support you, you’re also in the process of getting your business off the ground. And that process is rife with setbacks and rejections…”

Affiliate Disclosure Is Getting To Be A Big Problem theverge.com

“A new research paper from Princeton University has found that 90 percent of affiliate posts on YouTube and Pinterest aren’t disclosed to users.
Affiliate links are customized URLs that content publishers can include in their posts. They’re essentially ads, and publishers receive money from companies when users click on them..
.”

March 25, 2018:

Strapped For Cash? This Is A Game-Changer entrepreneur.com

“Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of consumers say they’re “constantly online.” But technology could never eclipse real human conversations and interactions, could it?..”

The Powerful Marketing With Empathy Strategy forbes.com

“Marketing professionals have feelings, too. We laugh, we love, we empathize, and we see in the world what we hope it can be. Our job is to connect with an audience in an impactful, impassioned way. The first step in creating those bonds is harvesting the empathy that naturally blooms within us and channeling that into empathetic marketing campaigns...”

March 24, 2018:

Email Marketing Tricks That May Soon Come To An End marketingdive.com

“GDPR is the EU’s attempt to give consumers back control of their online data and compel businesses to keep that data safe. One of the most important aspects of GDPR is a radical revision of what constitutes personal data and how to obtain consent for its use. Under GDPR, organizations must obtain verifiable consent that is explicit, informed and freely given...”

How To Incorporate Psychology Into Your Marketing  adweek.com

“In a saturated world of brand choices, it’s increasingly difficult to stand out and create memorable customer experiences. While there is no doubt that the brand landscape will continue to balloon in coming years, one thing that won’t change is human psychology and the principles that drive our interactions with brands every day...”

March 23, 2018:

Proven Success Habits entrepreneur.com

“We are the result of our repeated behavior. Or as Aristotle put it, “Success is not an action, but a habit. Here, top entrepreneurs and members of The Oracles weigh in on the one mental habit that drove their success and how to cultivate it in yourself...”

Is Influencer Marketing Evolving? inc.com

“Influencer marketing. Now those are two words you hear tossed around a lot in meetings. You might know that tapping into the power of influencer marketing can be good for your business, but hands up how many of you actually know how to use it?..”

March 22, 2018:

How Adventure Travel Can Boost Your Entrepreneurial Acumen entrepreneur.com

In the 15 years I’ve worked for myself, the last decade has been much more profitable than the first few years. Though several factors contributed to my successful turnaround, one in particular has led to more confidence, inspiration and awareness than any other: adventure travel…”

The Impact Of Blockchain Tech forbes.com

“Whenever I advise on or architect blockchain solutions for a company, someone always asks me, “How will a blockchain solution add brand value?”
The answer lies in the power of transparency..
.”

March 21, 2018:

Canadian Sweep Exposes Widespread Problems With Affiliate Marketing Advertising  metronews.ca

“Canada’s telecommunications regulator says that more than 200 websites have been flagged for follow up by a multinational group investigating problems with a common type of electronic marketing that frequently involves misleading advertising. The problem sites were found last summer through an investigation co-ordinated by the Unsolicited Communications Enforcement Network (UCENet), which includes Canada...”

Brand Awareness In Non-Traditional Marketing Channels forbes.com

“Increasing the brand awareness of your business is the goal of every communications professional. You use content, influencers, social media and virtually every other tool available to you. But have you stopped to think outside the box?..”

March 20, 2018:

What Your Small Business Needs To Know About Affiliate Links businessnewsdaily.com

“If you spend a lot of time on social media, especially Instagram, you have more than likely seen, or even shopped through, an affiliate link. When an influencer talks about a product and says “swipe up for link,” they are referring to an affiliate link. When you click on that and purchase a product, the influencer gets a kickback...”

Digital Marketing Vs. Augment Reality forbes.com

“Digital marketing has seen a massive upswing in the past decade, with search engines and social platforms delivering millions of sponsored messages from advertisers every minute of every day. The competitive nature of advertising has, however, created a new problem in which advertisers are seeing diminishing returns on every advertising dollar, causing their overall ROI figures to drop significantly...”

March 19, 2018:

What You Can Learn From ‘Bar Rescue’s’ Jon Taffer entrepreneur.com

“If you know anything about Jon Taffer, you know he likes to yell. On his hit Spike TV show, Bar Rescue, where Taffer parachutes into entrepreneurs’ struggling bars to turn them around in three days, he is a looming, at times obnoxious presence — a man whose eyes bug out as he berates incompetent owners and employees...”

When You Should Listen To Your Gut entrepreneur.com

“A video...”

March 18, 2018:

How Will AI Affect Marketing Agencies? martechtoday.com

“While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their work might be overhauled or redefined by machine learning tools. In this article, we’ll discuss what kind of marketing agency work might be augmented or automated by machines (including examples of startups working on these marketing applications already) — and we’ll explore what these marketing agency AI trends and examples might lead to over the next five years...”

Is Messenger Marketing The Next Big Thing? adweek.com

“A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth. The growth of mobile messaging, combined with the saturation of other media, is leading to the migration of both consumers and marketers to messaging applications...”

March 17, 2018:

The Key To Timing Your Emails bmmagazine.co.uk

If you’re getting ready to start an email marketing campaign, then you’ve probably spent a great deal of time on content…”

Communication And Marketing holmesreport.com

“Marketing professionals have feelings, too. We laugh, we love, we empathize, and we see in the world what we hope it can be. Our job is to connect with an audience in an impactful, impassioned way. The first step in creating those bonds is harvesting the empathy that naturally blooms within us and channeling that into empathetic marketing campaigns...”

March 16, 2018:

Fifteen Hot Products highsnobiety.com

“Another week has past and we’re back with the highlights from Highsnobiety’s shopping channel. Every day we trawl through countless online stores to bring you a curated selection of the latest and best in streetwear, sneakers, fashion and lifestyle products, separating the best from the rest, and saving you the hassle of checking hundreds of different webstores in the process. For more of the most up-to-date shopping news, be sure to hit the button below...”

Finding The Digital Marketing Balanceforbes.com

“The communications technology that has rapidly advanced the way the global market connects has also driven a strong separation between us when it comes to interpersonal relationships. Email blasts are sent to thousands of people, vying to grab viewers’ attention and create calls to action. But so often these tactics fall flat through no fault of the sender — we are inundated with this type of marketing on a daily basis. It’s in our social media feed, on the banner across our news page, and bombarding our inbox by the hour. If my phone gives the easy, one-click “unsubscribe” button at the top of the message, I take it...”

March 15, 2018:

Email Marketing Strategies On The Cheap entrepreneur.com

“We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting our names on a mailing list in the first place. That’s not because there’s something inherently wrong with marketing emails. Instead, it’s because most companies aren’t doing them right...”

Looking For A Marketing Mentor? forbes.com

“Do you have a marketing mentor? A mentor is a tutor, a guide, a counselor, a coach. Think of the Star Wars movies. Every Luke Skywalker needs a Yoda. Every Rey needs a Luke.

While you don’t have to be a Jedi knight to agree that having a mentor is a good thing, most people don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so…”

March 14, 2018:

Digital Marketing Secrets To Success crn.com

“Marketing guru Seth Godin once said, “Marketing is no longer about the stuff that you make, but the stories you tell.” At XChange Solution Provider 2018, Jeremy MacBean, director of marketing and communications at IT Weapons, explained why that statement holds more relevancy today than ever before...”

What You Need To Know About Marketing To Millennials forbes.com

“How do you market to a generation that lives and works differently than any other generation before it? That’s the challenge that digital marketers are currently facing when it comes to grabbing the attention of the generation known as Gen Y, the selfie generation, the always-on generation or, the term most commonly used, millennials...”

March 13, 2018:

How Do Cannabis Guys Market Online? searchengineland.com

“The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms...”

Understanding Global Markets forbes.com

“Digital marketing today extends to every corner of the globe and businesses are using it in new and innovative ways to change how customers are served. The automotive digital marketing space — an industry I’m particularly familiar with — provides a good example of the myriad of ways people now buy, sell and market cars around the world. The age-old scenario in the U.S. would typically involve consumers browsing inventory at a car dealership, getting input from friends and uncomfortably negotiating the price after a test drive...”

March 12, 2018:

Infographic: History Of Digital Content entrepreneur.com

“From YouTube videos to Instagram posts to the article you’re reading now, we live in a content-fueled world.

Ninety percent of digital data that exists today was created within the last two years, according to data compiled by MerlinOne, a digital asset management platform. In fact, 2.5 quintillion bytes of digital data are created every day — that’s equivalent to the storage capacity of 36 million iPads. And that’s thanks to advancements in technology and the rise of social media, digital advertising and online publishing…”

Twenty-Five Million Dollar Ideas entrepreneur.com

“The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable businesses capable of generating tens of millions of dollars a year...”

March 11, 2018:

Some Advanced Link Building Strategies gaps.com

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case…”

Solving The Mystery Of Affiliate Tracking offervault.com

“One of the best things about affiliate marketing, and digital marketing at large, is the possibility to measure your efforts.
You can literally track anything online — where the visitors came from, what they clicked on, what device they used, what internet connection served them, what banner or landing page performed best and many more.

Nevertheless, being new to affiliate marketing usually brings a lot of “how-to” questions to the table. How to properly set up tracking in order to get all this information? How to use a tracker? How to launch a 1st campaign in the tracker and optimize it from now forth? The answers are right in front of you, just keep reading this article..”

March 10, 2018:

Ten Laws Of Social Media Marketing rentalpulse.com

“Social media marketing has become a standard for businesses large and small. It allows a business to communicate directly with customers on a more informal level and encourages consumers to engage with their favorite companies. While social media is a great tool, it can be difficult to manage and maximize the benefits if you’re not following some simple best practices. Here is a list that many social media experts refer to as the top 10 laws of social media…

What The CEO Of Absolut Learned Playing Video Games forbes.com

“The topic of how video games can improve a wide range of human skill sets has become an extremely popular over the past few years. As the gaming industry continues to expand, there have been debates on both sides advocating for and against the impact games have on our tendencies, habits, and relationships…”

March 9, 2018:

How To Build A Business From Scratch Without Destroying All Of Your Family Time entrepreneur.com

“It’s the American dream: running a successful business by day, then spending free time with a close-knit, loving family by night. Many entrepreneurs work hard each day with that end-goal in mind — but it’s not always easy. Martha Stewart, who made a name for herself as a homemaking guru, even recently admitted in a CNN interview that she willingly gave up her marriage to pursue her blossoming career…

How To Dial-In Your Marketing ROI forbes.com

“This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. This is an especially terrifying prospect in the marketing world, where data science provides the signals that let marketers know their decisions have paid off. “In the end, the analytics won’t tell you the next big creative idea,” Elea Feit, assistant professor of marketing at Drexel University, says. “It will tell you when the next big creative idea is working…”

March 8, 2018:

Common Qualities Of Greatness entrepreneur.com

“We all have the potential for greatness. To develop and express our greatness, we must possess the passion and drive to live our lives with calculated risks and an attitude of faith. When we strive for greatness, when we strive to give all we’ve got to achieving our dreams, “success” is the secondary benefit…

How To Market With Facebook Live travelmarketreport.com

“Despite some initial apprehension, travel agents attending Travel MarketPlace in Vancouver last week put their fears aside and responded with enthusiasm when they participated in a Facebook Live educational seminar presented by Vanessa McGovern, executive vice president, business development and strategic partnership, for the Global Institute for Travel Entrepreneurs (GIFTE)…”

March 7, 2018:

How To Stay Motivated When Your Goals Seem Too Far Away entrepreneur.com

“I’ve been working on one project in particular for what seems like forever now — and I’m growing frustrated. I have nothing to show for my hard work. The project feels as if it has come to a standstill. Day after day, nothing changes, and I find myself wondering, how long can I keep this up without giving up?..

Will Autonomous Cars Help Digital Marketers? smartbrief.com

“In recent years, the term “self-driving car” has become a buzzword in both the automobile and tech industry. With Tesla, Google, Mercedes, and BMW making rapid headway, the day will soon come when autonomous cars are familiar sites. Several trial runs have already taken place across the globe…”

March 6, 2018:

How To Explode Your Brand Awareness This Year entrepreneur.com

“Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change…

Marketing Lessons You Can Learn From Notorious B.I.G. forbes.com

“From the block to the yacht, transcending from negative to positive, Notorious B.I.G.’s rags-to-riches life story personifies the American dream. But what lessons can the late rap icon teach us about marketing psychology? Turns out, a whole lot…”

March 5, 2018:

How To Earn Your Customer’s Trust With a Side Gig hbr.org

“Building trust with customers can be challenging – that’s especially true online, and it’s especially true if you are trying to launch a new venture that doesn’t have an existing track record of success. If you’re trying to get your Internet-based side venture off the ground, how can you build trust right away?..

How To Take A Small Business Global entrepreneur.com

“The formula to entrepreneurial success is no secret: Identify an unfilled niche and fill it. In 2011, while Ben Zifkin, CEO of Hubba, was searching for a birthday present for his wife, he identified an issue and recognized it as a niche waiting to be filled…”

March 4, 2018:

Is AI In Marketing For Real Or Just Hype? forbes.com

“A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality…

How To Cash In With eCommerce Using Google Images searchenginejournal.com

“Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3 percent never do.
When it comes to shopping online, product images create a positive experience for potential customers…”

March 3, 2018:

Key Affiliate Marketing Trends To Follow For Success This Year business2community.com

“Affiliate marketing has always been a mainstay of doing business on the Internet – of course, it has been around before, but it is the easiness of networking via the web that made it as ubiquitous as it is today. And as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?..

Do You Need A Good Product Review Plugin For WordPress? practicalecommerce.com

“Gathering reviews and testimonials from shoppers can generate leads and influence the decisions of others. For WordPress users, adding reviews to a website is as easy as adding the right plugin. Here is a list of product review plugins for WordPress. There are plugins to add customized review systems, highlight testimonials, allow users to attach images and documents to their reviews, import reviews from Amazon, and more…”

March 2, 2018:

Has The Highly-Anticipated Amazon Influencer Program Been All That? forbes.com

“Because it is both an intensely closed-mouth company and such a major player, anytime Amazon makes a move, people notice — and they dissect it endlessly. Amazon’s influencer program is no different. In March 2017, Amazon took its influencer program into beta testing, offering the service on a nearly invitation-only basis and then opening it up to an application process. Tech Crunch noticed, and then the punditry followed, including the claim that the program would fail…

March 1, 2018:

Niche Site Tools To Increase Your Marketing Profits bloggingtips.com

“Running a website isn’t an easy business. It has many challenges you must overcome to survive the saturated market. Your SEO, reach, and content are things you need to deal with if you want to boost your site’s traffic. You can do these yourself. But it would take lots of time and effort to pull it off correctly. Good thing some tools help you with just that. Here are the best niche site tools that’ll increase your traffic and conversion rates…”

Twenty-One Solid Ways To Make Money From Home entrepreneur.com

“Startup costs for training, schooling or equipment can be a real barrier for many people who want to make money from home and are limited to what they already have in hand to get started.
The good news is that with the foundation of a computer, internet access, and in some cases, a smartphone with a digital camera, your work-from-home options are fairly broad. While you need to seriously examine your inclinations, interests and skillsets before you invest in any job, these ideas allow you to work from home without the drag of pricey equipment or training…

How To Successfully Use Video In Your Social Marketing Strategy forbes.com

“In my experience, videos are more memorable than traditional marketing content and more convenient for consumers to engage with. Last year, Facebook began favoring longer videos in people’s news feeds in order to keep viewers on the platform based on the percent of each video they watch. There is an art to creating the perfect social media marketing video…”

How To Select The Ideal Website Theme entrepreneur.com

“Selecting a website theme can be overwhelming — there are literally thousands of free and paid options available to download and purchase. Your theme is the overall look, feel and style of your website. This includes things like the color scheme, layout and style elements. In essence, your website theme is a direct representation of your brand and has a direct impact on your users’ experience…

Is Your Marketing A Waste Of Time? forbes.com

“There’s a reason so many service-based businesses try marketing, experience little to no success, and claim marketing “doesn’t work.” What they fail to understand is that it’s not their efforts that are at fault. It’s that they’ve skipped over something else—something so critical, all else relies upon it…”

Overlooked Ways To Get More Customerscopyblogger.com

“This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting content that includes those elements…”

Twelve Good Engagement Hacks forbes.com

“Today’s consumers can be tough to satisfy. They’re overstimulated with a constant influx of media, hyper-aware of sneaky advertising tactics and instantly skeptical of any brand that’s trying to sell them on something. For marketers, overcoming this challenge means finding ways to create fresh, relevant and, most importantly, valuable content that customers actually want to engage with. We asked members of Forbes Coaches Council to share their top creative marketing strategies for capturing audiences. Their best answers are below…

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