Affiliate Marketing News March 2017

Click Here For February 2017 Affiliate Marketing News Archive

March 31, 2017:

How To Use Chatbots In Social Media – entrepreneur.com

“Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. But, social media is not the only marketing tool in the spotlight...”

How To Become An Influencer –  entrepreneur.com

“A video…”

March 30, 2017:

Getting Your Startup To The Next Level – entrepreneur.com

“The increasing number of startups is related to more than the economy growing again. It’s a chicken-and-egg scenario. It’s unclear which came first, the rise in startup accelerators or the number of startup founders looking for help. What we do know is that there are new accelerators and incubators popping up around the world to help these startup founders develop their ideas into viable businesses...”

Are Newspapers Heading Towards Affiliate Marketing? –  adexchanger.com

“Affiliate marketing is old news, but not for newspapers.

Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea…”

March 29, 2017:

Is It Poisonous To Use Politics In Your Marketing? – entrepreneur.com

“If touching Social Security is the third rail of politics (a metaphor for subjects so controversial that merely referencing them can mean the instant death of one’s political career), then touching politics is the third rail of marketing. Including politics in one’s marketing often means alienating 50 percent or more of one’s potential customer base, and not just temporarily but perhaps permanently...”

Internet Marketing Requires Social Media –  forbes.com

“In my decade working in digital marketing, I have not seen anything transform the industry more than the rise of social media. It has become a cliché to speak of social media’s power and influence over consumers. Nonetheless, the idea is still lost on quite a number of business owners who fail to see the value in creating or maintaining a solid social media presence...”

March 28, 2017:

One Trend This Year That Should Get Your Attention – entrepreneur.com

“Ten years ago, Steve Jobs stood on stage and changed the world. He took all information ever created and put it in our pockets, along with a mobile telephone and a music player. And it blew our minds. The launch of the iPhone was a defining moment in our history not for what is was, but for what it became and the advances that it led to...”

How To Use Nostalgia Marketing –  chiefmarketer.com

“Feeling more nostalgic these days? No surprise! From product reintroductions to marketing campaigns, everywhere we look we see marketers vying for our affection for happy memories.

Some standout examples are Old Spice’s “Smell Like a Man, Man” and “Youland” campaigns, the revamped Ford Mustang, and the recent launch of Kodak’s “camera-first smartphone” and its Kodakery. Then there’s Coca-Cola which, despite its many iterations, regularly unveils retro bottles or line extensions from the past, such as Coca-Cola’s Surge (#SurgeComeback)…”

March 27, 2017:

Motivational Steve Jobs Quotes – entrepreneur.com

“On Oct. 5, 2011, Steve Jobs lost a battle to cancer — but he made sure his legacy lived on. The Apple founder left a huge mark on the world, and without his brains, vision and attitude, it would be a different place.

From iconic moments like the unveiling of the first iPod to his 2005 Stanford commencement speech, Jobs has proven anything is possible. He was a firm believer in pursuing your passion, dreaming big and changing the world. To Jobs, no idea was too big…”

How To Boost Your Marketing Measurement –  campaignlive.com

“It has been 27 years since the Internet (in the form of the World Wide Web) upended marketing and nearly 10 since the iPhone revolutionized it again with mobility. Yet many marketers are still behind the times when it comes to tracking and managing the digital economy…”

March 26, 2017:

Writing Emails That Actually Get Read – entrepreneur.com

“If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within academia. Professors used early email to connect with colleagues, share data and collaborate more effectively...”

Huge Affiliate Success –  charlesngo.com

“When you think of affiliate marketing success stories, I’m sure you think about mobile campaigns, Facebook ads etc. Traditional CPA is a great way to make a lot of money fast, but what about when you get bored of running campaigns?..”

March 25, 2017:

How To Hook Up With Online Influencers – copyblogger.com

“There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are votes of confidence. Get enough votes and you win…”

Tracking SEO Changes To Your Website –  bloggingtips.com

“Tracking down the changes that take place on the site is a hard task, especially when you manage dozens of websites. Thank goodness there’s a variety of page changes monitoring tools and services that online businesses and high-stakes websites can put in good use...”

March 24, 2017:

The Best Affiliate Marketing Tracking Tools – entrepreneur.com

“Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products. To make affiliate marketing succeed for you, conversion is important, which is why you must engage actively with your visitors to purchase products from your affiliate links...”

Fifty Traffic-Generating Ideas –  entrepreneur.com

“More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to increase your website traffic so you’ll never run out of ideas...”

March 23, 2017:

How To Get More Out Of Every Blog Post – bloggingtips.com

“Are your blog posts reaching as many people as you would like? Building up a large number of blog readers and subscribers can be difficult and it’s a major problem for many blog owners, even those who publish regular content on their blogs. The good news is that there are many different ways to rectify this issue...”

How To Boost Engagement On Facebook –  entrepreneur.com

“In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users...”

March 22, 2017:

How To Start An Internet-Based Business In Your Spare Time – johnchow.com

Do you want to learn how to create a full-time income in your spare time and gain freedom from the rat race? Do you want to learn how I make 7 figure each year while traveling the world with my family? Then you need to be at the IM Freedom Workshop!..”

Thoughts On The Coming AI Invasion –  entrepreneur.com

Forward thinking: Experts reveal what’s next for AI. We spoke with 30 artificial intelligence visionaries to learn what it will take to push the technology to the next level. What’s next for AI: In their own words...”

March 21, 2017:

With Tools, Focus On Process – searchcrm.techtarget.com

“In many companies, the role of a chief marketing officer has evolved beyond head of the marketing department into a technology decision-maker.

As a technology decision-maker with more than 20 years in marketing for different tech companies, CMO Kris Bondi knows a thing or two about marketing tools. But she prefers to support her employees’ technology decisions, rather than make those choices for them...”

How To Set Up An Effective Influencer Campaign –  entrepreneur.com

“Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms...”

March 20, 2017:

Simple SEO Steps To Habitually Use – copyblogger.com

““But I don’t really think about SEO very much anymore.”

That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it.

“Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive search engine results will follow, right? I mean, what else is there to say?..”

What Is Guerilla Marketing Anyways? –  blog.hubspot.com

“The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”

But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them…”

March 19, 2017:

The Key To Massive Online Traffic – entrepreneur.com

“With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living.

Nonsense…”

The Key To Building Your Own Empire –  entrepreneur.com

“Thanks to the folks who slugged through their struggles and inspired us to overcome ours, the secrets of true success are already laid out for us. These successful people didn’t get where they are because they were crafty, wicked or born with a trunk load of cash (as the movies often portray); they made it big with their willingness to collaborate, perseverance to slough ahead through crap, calm-yet-ambitious persona and creative solutions...”

March 18, 2017:

Five Email Marketing Tweaks That Will Increase Your Income – entrepreneur.com

“Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing. Similarly, research shows that email is responsible for driving 25.1 percent of all Black Friday sales in 2015, compared to just 1.6 percent of sales from social media...”

Content Marketing Done Right –  biztimes.com

“By now, most companies realize they need to be implementing a content marketing plan. As they start to exercise this new marketing muscle, however, their efforts can quickly veer off track if they’re not careful. In fact, companies that dabble in content marketing tend to fail...”

March 17, 2017:

Questions To Improve Your Online Marketing – entrepreneur.com

“Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working...”

How To Make A Killer Marketing Plan –  inc.com

“Many marketing groups are goaled on activities rather than measurable results, under the assumption that those activities are “strategic” and therefore too important to be measured...”

March 16, 2017:

How To Get Easy Traffic To Your Online Store – entrepreneur.com

“As consumers, we are overwhelmed with choice when it comes to satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost everything we could want; delivered right to your front door...”

Selling Luxury Brands Online –  forbes.com

“It could be a disaster or a match made in heaven. The truth is that the digital age can be a boon to luxury brands if they utilize the tools available in the right way to reach the right audience at the right time...”

March 15, 2017:

Worst Hacks of The Year… So Far – entrepreneur.com

“Last year, we saw cyberattacks on Mark Zuckerberg, Olympic athletes and the DNC. We don’t know what people or companies hackers will hit in 2017, but we don’t need to wait long for another reminder to protect our privacy and be cautious of our online actions...”

Whats The Difference Between A Partner And An Affiliate? –  performancein.com

“If you’re looking to grow your affiliate programme by recruiting affiliates through a nifty affiliate network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing...”

March 14, 2017:

Seven Industries Poised To Boom – 360chivas.com

“Everyone’s looking toward the future, eagerly anticipating what promises to be a long line of innovations due to rapidly evolving technology. Consumers know these inventions will change the way they work and play. Not only will they make some aspects of life easier, they could quite possibly empower people to do more with less money...”

Is The Internet The Future Of Real Estate Marketing? –  forbes.com

“While traditional forms of marketing real estate fizzle out, a new era of digital marketing has dawned. Thanks to the global connectivity of the internet, people no longer have to turn to traditional media to market a home or condo or any other form of real estate. Gone are the days where consumers lack transparency into a market that once used to confuse and perplex everyday average individuals looking to buy or sell a home...”

March 13, 2017:

Who’s The Best Bix Box Online Retailer? – digitalcommerce360.com

“Many experts will tell you that the foundation of an effective marketing strategy is a clear understanding of who your customer is—what she needs, when and why...”

Internet Marketing And Social Media –  forbes.com

“In my decade working in digital marketing, I have not seen anything transform the industry more than the rise of social media. It has become a cliché to speak of social media’s power and influence over consumers. Nonetheless, the idea is still lost on quite a number of business owners who fail to see the value in creating or maintaining a solid social media presence…”

March 12, 2017:

Same Content; Better Results – entrepreneur.com

“Content marketing has a problem: the content itself.

Creating good content is expensive and time-consuming. It requires skill and subject expertise. It’s generally a pain in the … budget.

And bad content? It might be less expensive. And easier to create. But it’ll get you almost no results. Fortunately, there are several ways around this…”

The End Of Marketing? –  thefinancialbrand.com

“Artificial Intelligence (AI) and machine learning will improve sales and marketing by enabling processes and communication without continuous direction. The addition of voice-first systems could eliminate much of the power of ‘push marketing…”

March 11, 2017:

The New Business Blindspot? – entrepreneur.com

“Chris Sacca isn’t just a self-made billionaire who’s outspoken when giving grief to fellow Shark Tank stars Mark Cuban and Kevin O’Leary.

Unlike a lot of personalities with a television presence, his feed isn’t just a forum to support his projects. It’s a place where he’s openly shared his concerns about the U.S. political climate as well as discussed topics such as healthcare reform and potential Russian ties…”

Smart Content Marketing Tips –  smallbiztrends.com

“If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing.

There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by reading some of their tips below…”

March 10, 2017:

How To Increase Client Retention – entrepreneur.com

“Here’s a news flash: The days of corporate silos and veiled marketing are over. No longer can a company hide its real intentions or results from investors or clients. In a Label Insight study of SmartLabel transparency technology, 40 percent of consumers surveyed said they would switch brands if one were more transparent; and 73 percent would be willing to pay more…”

Nominate Your Marketing Tech Trailblazers –  adage.com

“Ad Age is seeking the digital transformers, data scientists and stack stars that fuel the world of marketing technology. Our new Marketing Tech Trailblazers list, publishing April 17, will recognize industry movers who are creating, collecting and harnessing data to create smart marketing. And we are seeking your help for nominations for this influential list…”

March 9, 2017:

Need More Qualified Marketing Leads? – entrepreneur.com

“Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development…”

Marketing Lessons From Lego –  marketingweek.com

“In order to progress in their careers, marketers must embrace their creative side but also “truly embrace” data as they are expected to demonstrate ‘unicorn’ qualities.

Speaking on at Marketing Week Live today (8 March), Luis Navarrete Gomez, head of global search marketing at Lego Group, Julia Porter, board director at Origin Housing and Liz Curry, business planning and process manager at Comic Relief, agreed that marketers need to focus more on data and the technical side of the business to progress…”

Real Quick: How To Be A Millionaire – entrepreneur.com

Video…

Best Social Share Plugin For 2017 –  namehero.com

“Without visitors, your WordPress website is useless!  It’ll just collect digital dust! The good news?

Visitors are easy to get by leveraging the power of social media. No longer do you have to have a massive ad budget or launch complicated media buys. As long as you’re posting high quality content frequently, you’ll eventually build up a readership of users…”

March 8, 2017:

What We Learned Last Year Online – entrepreneur.com

“Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go.

The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward…”

Why Your Blog Needs Landing Pages –  bloggingtips.com

“Blogging may be work but surely can be fun for the most part. You can put your writing skills to good use by sharing your thoughts and ideas to your readers.

Through constant publishing and reaching out to your audience, you can become an influencer in your niche. Your followers will treat everything you say as gospel as you accumulate more supporters along the way…”

March 7, 2017:

Strategies That Make Your Customers Walk – entrepreneur.com

“Check-up time. Park your ego outside, be honest and take some time to determine if your sales presentation suffers from any of these deal-killing strategies.

1. Forcing your customer to take the lead

There is a very common question that gets asked in the sales world. And it drives customers up the flippin’ wall. The question? “How can I help you?..”

Is Online Public Relations The Future Of Internet Marketing? –  econotimes.com

“Public relations have always been an integral part of marketing. Companies running an integrated marketing campaign often use press releases and the involvement of media to generate exposure and credibility. News brought by third-party publishers is always seen as being more valuable than advertisements and paid placements…”

March 6, 2017:

Cold Email Strategies That Work – entrepreneur.com

“Cold emailing isn’t easy, but it can be a crucial part of your marketing funnel.

On average, people get 147 new emails every single day. If you want to grow your business through cold email, it’s essential to stand out from the pack…”

How To Sniff Out Affiliate Ad Hijacking –  mediapost.com

“High-quality affiliate programs can be a successful part of a comprehensive and sophisticated online marketing program, complementing a PPC program and helping advertisers reach their goals. Unfortunately, there are times when affiliate programs go from supplemental to detrimental. One such instance, and the focus here, is ad hijacking…”

March 5, 2017:

Affiliate Marketing In 2017 – businesszone.co.uk

“According to recent studies, affiliate marketing space has matured into such a significant tool for driving sales that it is expected to grow into an $6.8 billion industry in just five years. As such, industries of all kinds are turning this into a priority this year...”

Affiliate Survival On Cookies –  growthhackers.com

“Many online entrepreneurs generate a tidy revenue using the affiliate marketing business model. But what has this got to do with cookies?…”

March 4, 2017:

LinkedIn Marketing – forbes.com

“No, that’s not a typo. While everyone else was focused on Facebook, Instagram and Snapchat, LinkedIn quietly built itself into a content-producing powerhouse. And today, it’s one of the best places to build brand awareness if you’re targeting professionals in most industries...”

How To Grow Your Brand On Instagram –  entrepreneur.com

“With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there…”

March 3, 2017:

Ten Tips To Increase Your Productivity – smallbiztrends.com

Not all sales and marketing strategies are created equal. Some require a lot of work and resources for very little reward. And others are actually optimized to get more done with less. Here are some tips from our small business community for getting more done with your sales and marketing efforts…”

The Evolving Workplace –  entrepreneur.com

“Whether the goal is to create transparency, improve accuracy or simply obtain data to make faster decisions, organizations today are rethinking the way work gets done. Now that we’re well into the new year, there are some leading trends companies should consider adopting to drive success…”

March 2, 2017:

Marketers Freaking Over Amazon Associate Changes – theverge.com

“Thursday night, members of Amazon’s associates program got some urgent and unexpected news. Rumors had been swirling for weeks, but a late-afternoon email made it official: on March 1st, the affiliate rates would be changing, shaking up one of the web’s longest-running ways to make a quick buck.

“These changes simplify the fee structure,” the message read, explaining the new rate structure. “We want to reward associates that can refer sales across those categories…”

The Fallout From Amazon – niemanlab.org

When digital advertising rates are falling and e-commerce is rising, affiliate revenue seems like a pretty attractive business model, and it’s one that many news outlets have been looking to for growth. Last fall, when The New York Times bought product review sites The Wirecutter and The Sweethome for a reported $30 million, Times executive editor Dean Baquet noted in a memo to employees that while the Times had already dabbled with affiliate links “in areas like our theater, movie and restaurant reviews and the best-seller lists,” the Wirecutter acquisition “represents a strong step toward a further embrace of this approach…”

March 1, 2017:

Amazon Associates Switches To Flat Commissions – geekwire.com

“Amazon is eliminating a program that rewards websites with a commission based on the number of products people buy when directed to the e-commerce portal.

Amazon Associates make money when visitors to their websites click links to Amazon products and then purchase them. It’s a revenue model used by sites like Wirecutter, Gizmodo, and sometimes GeekWire…”

Email Marketing Poised For Growth In 2017 – mediapost.com

“Email will continue to grow in 2017, according to a new Email on Acid study that suggests a majority of marketers and developers will spend more resources on email marketing this year. 

Email on Acid polled 3,000 individuals who work in the email industry, including developers and marketers, on their email marketing programs. Seventy-four percent of respondents planned to spend more time on their email marketing programs in 2017, while an even larger 87% of respondents planned to invest more money in their email budget, according to the study…”

Working The Engagement Economy – martechtoday.com

“In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers trying to engage people within their organization, as well as partners and customers.

I frequently cite the statistic that only 13 percent of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But in the Engagement Economy, keeping a customer becomes more important than acquiring them…”

How To Start All Over After Losing Everything – entrepreneur.com

“What happens when everything falls apart and you lose it all? These very successful entrepreneurs and members of The Oracles, who have all started from scratch more than once, explain what they would do next if they lost it all again…”

How To Choose The Perfect Domain Name For Your Business – entrepreneur.com

“So you’ve decided that you want a domain name. Your first instinct is probably to register your domain name with a .com extension. With nearly 30 years of top-tier news, entertainment and businesses associated with .com, it has become one of the most versatile, trusted and recognizable domain name extensions around the world.

Every Fortune 500 company and many of the top startups have .com domain names. And domain and branding experts agree that a .com domain name is preferred over other domain names…..”

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