Affiliate Marketing News June 2018

Click Here For May 2018 Affiliate Marketing News Archive

June 15, 2018:

The Potential Opportunities From Net Neutrality Repeal

“Past all the incendiary rhetoric, one of the key differences between Democrats and Republicans is the question of how far-reaching government

Three Power-Writing Tips For Your Blog

“Too many blog commentaries and internet pieces sound the same, whether they talk about how to landscape your yard, lose weight, lease an apartment, conduct a successful job interview or design a website for your new business...”

June 14, 2018:

How This Company Crushed It On Instagram

“Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years, turned an unknown sports nutrition company into a multi-million dollar business. Today, their company Women’s Best is a globally recognized fitness brand that boasts over 3.5 million Instagram followers and hundreds of thousands of loyal customers...”

The New Rules Of Digital Marketing

“Digital communication channels have changed marketing beyond recognition over the last 10 years. Yet fashion continues to be a laggard in adopting new and innovative ways of reaching its consumer. That’s why BoF has partnered with Paper Communications’ Drew Elliott to create an exclusive online BoF Education course...”

June 13 2018:

AI And Brand Marketing

“As the Cannes Lions International Festival of Creativity (now in its 65th year) kicks off today, bets are high that the realization that advertising is broken and humans alone can’t fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the high-profile event...”

The Skinny On Voice Assistants

A few years ago, Diageo PLC created its first customized application, or “skill,” for Amazon Alexa-enabled devices, enabling people to ask the voice assistant for information about the beverage maker’s Johnnie Walker whiskey brand. It didn’t gain much traction…”

June 12, 2018:

Best Affiliate Marketing Platforms In 2018

“After you have your new website up and running, the next step is to monetize it. After all, the big idea is to turn the witty words from your blog posts into the dream of becoming a ‘Dotcom millionaire,’ and you can then retire to a secluded beach, with the money continuously flowing into your bank account...”

Blockchain Affiliate Marketing

“Blockchain affiliate marketing platforms are some of the latest to exploit new technology to solve old problems. More than 80% of online brands and publishers now use affiliate marketing, and yet it accounts for only 5% of the spend on digital marketing globally. Why would this be the case?..”

June 11, 2018:

Data Privacy And Internet Marketing’s Future

“Companies have long collected data on consumers to determine what people want and who their potential customers might be...”

How To Monetize Something You’re Already Doing

“There are many paths to entrepreneurship. For some, it’s the “aha” moment when they have the brilliant idea that disrupts an industry. Others find success by improving an existing product or service. And then there are those who realize that something they are already doing is valued by others...”

June 10, 2018:

Know Your Audience To Turbocharge Your Marketing

“Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience…”

Simple Competitor Analysis

“Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the data to decide what your audience is doing and how you can be the best of the best...”

June 9, 2018:

Using Storytelling In Your Marketing

“Digital Marketing keeps taking marketers by surprise with every new technological advancement and disruption. It is now a necessity for marketers to keep themselves abreast with cutting edge information spanning technology, strategy, consumer behavior, innovations, opportunities, and challenges. Did we hear anyone say overwhelming?…

The Science Of Your Marketing Plan

“Easy access to customer data has sparked a newfound sense of transparency for brands and newfound pressure on CMOs to turn that data into sales.

But marketing is getting more difficult. Marketers are responsible for a growing list of digital channels. They must personalize creative and manage target audiences for each one. They’re being held accountable to optimize every dollar of their media budgets…”

June 8, 2018:

Will Ecommerce Crush Cash

“It may be hard to remember, but there was a time when Amazon wasn’t the largest retailer in the U.S. When the company first started selling books online in the 1990s, it had a big hurdle to overcome: getting people to feel comfortable providing their credit card information over the web.

One solution that emerged is the digital wallet. A digital wallet is software that allows an e-commerce retailer or a payment service like PayPal to securely store your credit card or bank information. When you’re ready to buy, you don’t need the card in hand. You can unlock your payment with a password…”

The Report That Retailers Can’t Ignore

“You should go read Mary Meeker’s 2018 Internet Trends report in its entirety if you work in technology or at a consumer brand.

Every year, my co-founders and I spend a few hours discussing new trends and gain invaluable insight from the annual report. We compare the report to previous years and discuss its implication on our business and our customers who happen to be consumer brands…”

June 7, 2018:

Funny Tips From “The Office”

“Last year we brought you 3 PR tips from everyone’s favorite sitcom, The Office. Well, our obsession with Dunder Mifflin is as strong as ever, so we decided to delve back into the wisdom of our friends from Scranton. The show is surprisingly chock full of valuable marketing insights that you can use in your own work. Here are 3 more tips from the delightful employees of Dunder Mifflin…

How To Take Your Work Anywhere On Earth

“The world feels small when you stay in the same place for too long. What if you could travel the world and work on your terms whenever you wanted?

That’s usually the question that raises a big red flag and makes you walk out on the latest webinar or workshop scam you fell for. You likely know the term “digital nomad,” but think that it’s reserved for top YouTube stars or bloggers with a secret inheritance funding it all…”

June 6, 2018:

AI Will Change Digital Marketing Dramatically

“Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup out of the Bay Area, I assumed the use of bots in marketing would follow suit as a buzzworthy concept that would quickly run its course…

How To Calm Your Anxious Mind

“Whether you’re juggling multiple jobs or taking care of toddlers, all that running around can often come with a side of anxiety. Instead of letting these nerves get the best of you, it’s important to figure out a way to manage them. One helpful strategy is through visualization…”

June 5, 2018:

The Modest Origins Of The Biggest Marketing Website In The EU

“Marketing and advertising may be one of few spheres where women make up 50 per cent of the workforce, but that’s not to suggest Diane Young’s rise to co-founder of The Drum was run-of-the-mill. Young is now managing director of the publishing outlet, which covers marketing, advertising, design and digital, but she began her career analyzing statistics in community and mental health services…

Internet Trends Report

“Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web…”

June 4, 2018:

Marketing Summer Reading List

“Last year, I published a list of the some of the favorite books by marketing leaders. This year, I decided to share some of the more recently published books that are focused on marketers and/or marketing. Below are some of this summer’s must-reads for marketing leaders…

How To Make Millions In eCommerce

“For our first video in the series $0 to $1,000, ecommerce expert Trevor Chapman chats about the type of site you need, the basics you must have before you launch and how to use email the right way. .”

June 3, 2018:

Life Science Marketing Trends

“Life science and pharmaceutical companies are notoriously cautious toward digital trends. Perhaps you have experienced this in your own company. You may have tried to push a marketing strategy that is almost old-hat in other industries by now, like email autoresponders, only to hear something along the lines of, “We’ve always done it how we’re doing it now, and it’s worked fine so far…

Get Your Prospects To Act Now!

“Hesitation and procrastination are among the most common of all human behaviors. If you’re a mail-order catalog shopper, you have — more than once — browsed, folded down corners of pages from which you intended to buy items, set the catalogs aside, and never placed the orders…”

June 2, 2018:

Best Content Marketing Tools This Year

“With so many digital touchpoints at our disposal and so many ways of reaching potential customers, the obligation to create compelling marketing content has grown exponentially in recent years…

Google Is Offering Free Career-Prep Courses

“Access to information via Google has always been free, thanks to its ad-revenue based model. But lately, it’s been sharing a wealth of knowledge beyond Search, offering digital tools and learning opportunities to teachers, small businesses, startups, aspiring coders and more…”

June 1, 2018:

Is Voice Marketing The Next Big Thing?

“Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the technology with mobile devices. Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple’s voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing and advertising efforts…

“Why Didn’t I Think Of That?”

“Remember when ride-hailing apps and on-demand streaming services felt revolutionary? Every day, entrepreneurs are producing the next brilliant products — things that are so intuitively useful, and so instantly longed for, that they quickly go from new and exciting to familiar and ubiquitious…”

Are You Getting To Know Your Customers?

“Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value…

The Latest On Augment Reality Marketing

“Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the move to the mainstream. And brands have taken notice…”

Online Marketing Strategy That’s Algorithm Proof

“Online marketing used to be a much more even playing field with a low barrier to success. But as the internet has matured and become more sophisticated, the companies running the show (like Facebook, Google and Amazon) have had to evolve with it, causing major issues for businesses trying to keep up. Business owners and marketers feel like the rug keeps getting pulled out from under them…”

Is Influencer Marketing Still Viable?

“Building a business on the periphery of platforms you don’t control is always fraught with risk. Add influencer marketing to the industries that didn’t exist pre-social media, and count it among those that have thrived on the backs of the social network infrastructure. In part because of this, and in part, because it’s a new form of endorsement marketing, lots of folks are challenging the premise of influencer marketing…”

Brilliant Marketing Campaigns That Went Viral

“The purpose of marketing is simple: Put the right message in front of the right audience. But before brands can do that today, their marketers must take on a more difficult task: Refine a message that cuts through the noise (and then, you know, actually get it to cut through)…” “Gravity Blanket: Two weeks into their Kickstarter last year, John Fiorentino and Mike Grillo had already raised $2 million (of an eventual $4.7 million) to launch a line of 15-, 20- and 25-pound blankets. That’s when they got a note from the crowdfunding company itself telling them to revisit their marketing language. The creators had claimed that their $249 blanket would lower stress hormone levels and thus “treat” insomnia…”

Do You Have What It Takes To Become A Self-Made Millionaire?

“Becoming a successful entrepreneur and achieving millionaire status isn’t easy — less than 10 percent of the U.S. population ever reaches this goal. Most people give up along the way, becoming disenchanted when their business flatlines or disillusioned when they feel they have failed…